Short video drainage and corporate news marketing promotion need effective coordination.

Short video is undoubtedly a hot spot, and large and small enterprises are trying to seize this wave of opportunities. For most small and medium-sized enterprises, there is only one more marketing channel. Similar to the scene of the rise of e-commerce, many enterprises believe that as long as they open an online shop in a certain treasure, they can get unlimited business opportunities. In fact, most small and medium-sized enterprises are only accompanying students, and those who really benefit from the tide of e-commerce are mainly professional e-commerce brands. So how do traditional SMEs view short videos? The senior consultant of word-of-mouth power network marketing service believes that the first thing is to accept, and we must find ways to get more traffic through short video platforms. The popularity of short video platform makes a large number of potential users (traffic) of enterprises gather, and also gives enterprises the opportunity to reach potential customers directly. Of course, achieving it also requires professional technology and cost investment. With the arrival of short video traffic, the way to acquire customers has changed for the development of enterprises. The previous traditional drainage methods may not be suitable for enterprises, or need to be reassembled. In addition, the visual presentation of the short video era also allows potential customers to understand the enterprise from a more diversified perspective. However, for enterprise development, is short video the only communication carrier for enterprise development? The senior consultant of word-of-mouth power network marketing service organization believes that this is also wrong. The popularity of short videos is open to all enterprises, so the open traffic pool is fair to participants and will not be unique to a private sector of an enterprise. When potential customers have equal access to the enterprise, they need to build more trust to test the enterprise in addition to their proficiency and professionalism in short video operation skills. The senior consultant of word-of-mouth power network marketing service pointed out that trust is the foundation of any form of cooperation. With trust as the foundation, the chances of potential customers turning into consumers will be higher. Short video shows rich visual elements, but it also has its limitations. The senior consultant of word-of-mouth power network marketing service pointed out that if you want to know more about enterprises, products, culture, ideas, people, etc. You still need the assistance of graphic content, which means the value of corporate news promotion. Of course, apart from the depth of the content, the short video platform is just a user portal, and building trust is not enough. Our potential customers, including ourselves as consumers, may have similar scenes and need more comparison to get more information. Short video platform is one of the channels to obtain information. In addition, the information support of search platform is also very important, especially as a representative of traditional search, its information presentation results in graphic content are more important. Search platform is conducive to improving users' understanding of enterprise content, which we can call search word of mouth. The emergence of search word-of-mouth is to give potential customers more opportunities to understand and recognize enterprises. Searching for word-of-mouth sources, graphics and text are the focus, and corporate news promotion (network news marketing) is the focus of graphic forms. The search platform is friendly to the collection of news media, so the news release of internet media is an effective way to optimize the search reputation of enterprises. Therefore, it can be said that the role of corporate news promotion is more to build trust and further leave customers' ability after reaching traffic. Enterprise news promotion (network news marketing) can not only spread information in time like short videos, but also spread the advantages of enterprises to potential customers through detailed descriptions. Of course, news marketing needs to refine the news points based on the real material of the enterprise, and can't exaggerate the communication too much, so as not to mislead consumers and have adverse effects. For traditional or innovative small and medium-sized enterprises, in the era of short video access, the opportunities to reach customers have increased a lot. If we can effectively coordinate the promotion of corporate news, it will be more conducive to the development of enterprises. As for how to promote corporate news marketing, there are more professional skills. Have the strategy of theme design, the skills of news creation, and the specialty of publishing and search platform. Word-of-mouth power network marketing service organization has built a set of cost-effective service model through running-in with nearly a thousand small and medium-sized enterprises. I hope to cooperate sincerely with more growth enterprises in 2022 to promote the rapid development of enterprises.