After more than 20 years of reform and opening up, China has been integrated into the tide of the world economy. With the world economy depressed, China's economy develops at a high speed of 7%-8% every year, and has made brilliant achievements that attract worldwide attention.
The development of local economy is inseparable from advanced productive forces and sufficient financial support. It is very important to comprehensively attract investment from trade, logistics, industry, finance and service enterprises. Only by systematically attracting high-level talents, advanced management, leading technology and capital can we achieve the ideal investment effect and truly promote the development of regional economy.
At present, 32 provinces and municipalities directly under the Central Government, more than 640 cities, more than 3,000 counties and districts, more than 50,000 towns and nearly 2,000 development zones in China are attracting investment on a large scale. The government's efforts to attract investment have been continuously increased, and the entrepreneurial environment has been continuously improved, forming an unprecedented climax of attracting investment during the Tenth Five-Year Plan period. However, all parts of the country are attracting investment, and so are all countries in the world. Whoever can conduct efficient and professional investment promotion will win the competition for investment promotion and make the local economy develop by leaps and bounds. Based on the local resource base, industrial base and talent base, and using the favorable surrounding conditions, we can analyze the development trend of international and domestic industries, formulate development plans in line with the actual situation of the region, and conduct efficient investment promotion accordingly to form the core competitiveness of the region, so as to be invincible. Good investment attraction can bring obvious benefits: the formation of pillar industries; Drive related industries; Expand employment opportunities; Increase fiscal revenue; Improve the quality of the people; Form a virtuous circle.
Second, the current situation of attracting investment
At present, China's investment promotion is still dominated by the government.
Dominant position, there is no market-oriented operation mechanism. However, it has some disadvantages for government leaders to take the lead in attracting investment. The outstanding performance is the dislocation of government functions and intervention in specific economic affairs, which involves a lot of manpower and material resources, but the effect is not ideal.
Because attracting investment is related to the political achievements of government leaders, breaking through the bottom line of national policies, illegal investment promotion and mutual poaching are common occurrences, and domestic investment promotion shows signs of chaos and even vicious competition. President Zhang Mingliang of China Investment Promotion Research Association pointed out that the key to efficient investment promotion is to combine the administrative investment promotion means of the government with the professional investment promotion of professional institutions. The government attaches great importance to and supports attracting investment, concentrates on regional development planning, strengthens the service functions of functional departments, coordinates the relations among various departments, enterprises and banks, and improves the investment environment; At the same time, give full play to the strength of professional institutions and do a good job in regional business development planning, investment planning and investment operation; And make full use of the existing resources of professional institutions to promote the economic development of the region.
China enjoys a stable political situation, stable economic development and a vast market, attracting more and more international capital. A survey released a few days ago shows that nearly 90% of foreign companies with business in China plan to further expand their business in China in the next three years. This survey shows that China is becoming the first choice market for foreign investors. The data of MOFTEC also confirmed this point. According to statistics, in June 2002 (1-1), there were 30,728 foreign-invested enterprises approved nationwide, up 34. 10% year-on-year. The contracted foreign investment amounted to US$ 76.947 billion, a year-on-year increase of 27.38%; The actual amount of foreign capital used was 480 1 1 billion USD, up 65.438+04.59% year-on-year. With the influx of foreign capital into China, the domestic competition for attracting investment will be more intense. Failure to reform the original investment attraction mechanism will make the existing problems more serious, so it is more urgent to establish a new investment attraction mechanism.
Third, the transformation of government investment function.
Investment promotion in China generally changes in the following stages:
1. In the early days of reform and opening up, local economies were relatively backward, and most governments adopted various preferential investment policies such as free land use and tax reduction and exemption to attract investors.
2. Mid-term of reform and opening-up: The developed areas abandoned the original investment model, led by the government and assisted by professional institutions, and mobilized a group of domestic and foreign enterprise giants to invest and build factories there. A series of preferential policies are provided in a targeted manner, and even the government takes the lead in mobilizing financial institutions to provide strong financial support for the development of enterprises or urge these enterprises to go public.
3. At present, it has been more than 20 years since the reform and opening up, and some successful operation modes and experiences at home and abroad have gradually emerged. The government has changed from hosting investment promotion to coordinating investment promotion, macro-controlling local development planning, and changing passive investment promotion into active investment promotion. In attracting investment, the government plays the role of planning and coordination. Specific work depends on professional institutions and operates according to the needs and laws of the market economy. Furthermore, strengthen the management and service functions of the government, such as strengthening macro-rules, strengthening service support and coordinating financial support. , will make investment, investment and industrial development into a virtuous circle.
Fourth, different forms of attracting investment.
1. government group investment promotion: this is a traditional investment promotion method, which has been popular since the 1980s. Leading groups at all levels travel and recommend their resource advantages and investment projects to various places with great fanfare, which has certain publicity effect.
2. Theme investment promotion: a group of three or five people will go to the target investment promotion place to discuss the project. The selected projects and investment targets are more targeted.
3. Online business invitation: With the rapid development of the Internet, online business invitation has become an international practice. At present, this method has been widely used to attract foreign investment.
4. Inviting investment for exhibitions: This is also a widely used way, and the most typical and successful one is the China International Hi-tech Fair.
5. Cultural investment promotion: "Cultural investment promotion" is a good starting point. This method can be considered in places with distinctive folk culture.
6. Tourism investment: It can attract both tourists and investors, kill two birds with one stone, why not? This is also the reason why tourism activities such as Folk Festival, Litchi Festival and Torch Festival are enduring.
7. Attracting investment: Initiate and encourage enterprises or individuals familiar with local conditions, such as foreign businessmen, foreign institutions, associations and overseas Chinese, to promote investment abroad regardless of time and place. This method especially makes up for investors' unfamiliarity with other places.
8. Consultants' investment promotion: similar to friends' investment promotion, but consultants are generally respected and influential.
9. Academic investment promotion: meeting friends with articles and attracting investment with articles. For example, the seminar on "Western Development and Jiangsu Development Strategy" held in September last year achieved fruitful results. In addition to receiving more than 30 excellent papers1,it has also reached 4 1 cooperation projects between the east and the west, involving nearly 2.7 billion yuan.
10, Joint Investment Promotion: At the introduction meeting of investment environment in Macau and Zhuhai in 20001year, the idea of joint investment promotion between the two places was to pool the advantages and resources of the two places to form an overall investment environment and jointly create an ideal and profitable investment environment for foreign investors.
1 1, listing capital increase: listing capital increase is also a good channel to attract foreign investment.
12. Entrusting investment promotion: Entrusting domestic and foreign professional investment promotion institutions to plan and implement investment promotion, making full use of the rich resources, professionals and professional operation experience of some professional institutions, and providing all-round support and services from resources to planning and operation for investment promotion in this region.
Fifth, take the road of professional investment.
The social function of attracting investment is to guide, promote and complete the effective connection between global resources and local development needs under the planning and guidance of government departments, the role of market mechanism and the operation of professional institutions and talents. Only by efficiently integrating government departments and professional institutions and taking the road of specialized investment promotion can we achieve ideal investment promotion results.
1. Strengthen local development planning.
Relying on professional institutions, we will carry out a series of development plans for urban construction and development, business development and personnel training in the region, so as to plan ahead. With in-depth, systematic, professional and forward-looking planning, regional development can take fewer detours; Only in this way can we embark on a characteristic road suitable for local development; To form the industrial characteristics of the region; Only in this way can the core competitiveness of the region be finally formed, the local economy will have enough development potential and be invincible in the fierce competition.
2. Conduct professional publicity and planning.
With the help of the planning and consultation of professional organizations, we will systematically and professionally publicize and plan the local characteristic resources, talent base, industrial base, successful cases of local development, preferential policies, the government's attention to foreign investors, and the introduction of government leaders and functional departments.
3. Conduct systematic publicity and promotion.
Systematic and professional publicity planning content will be implemented and operated by commercial operating organizations to achieve the ideal publicity effect for the region. Let the people who have arrived be more excited, increase their confidence, and let the future people look forward to the local development more.
4. Contents of system investment
Investment promotion should be a systematic investment promotion for large domestic and foreign enterprises, technological achievements and talents (technology, management, consulting services, finance, etc.). ), service organizations, logistics, commercial organizations, banks and non-bank financial institutions.
5. Conduct professional investment planning.
Contents of inviting investment in classified planning system. Effective planning needs meticulous and in-depth research, professional operation team and rich resource support.
6, the implementation of specific investment.
For the systematic investment promotion content, we should treat the investment promotion work differently; Different regions should adopt different strategies to attract investment. Relying on professional operating institutions, government functional departments should do a good job of planning assistance, and organically integrate the government's management and service functions with the professional resources, professionals and professional experience of professional institutions, and the investment promotion effect is naturally remarkable.
Drawing lessons from Pudong's experience in attracting investment, eight types of attracting investment
Matchmaker style: aim at the intermediate links such as overseas financial institutions, consulting institutions, trade associations, chambers of commerce, foreign government agencies, give full play to its "matchmaker" role, and establish a variety of investment channels that combine direct and indirect.
Media style: joint promotion of foreign investment with overseas enterprises and institutions, and selection and compilation of investment brochures by borrowing the sending channels of overseas institutions according to the reading habits of overseas countries have positive publicity effects.
Promotion: We should not only pay attention to overseas enterprises that have not invested in Pudong, but also to the investment and operation of foreign-funded enterprises that have settled in Pudong, and pay attention to the "promotion" effect of successful foreign-funded enterprises.
Agency: led by the government's investment promotion department, well-known overseas intermediaries are introduced to sign investment promotion agency agreements with Pudong Development Zone and township enterprises to form cooperative institutions with interactive interests.
Representative: The government introduces foreign-related investment promotion agencies in the new district to cooperate with township enterprises in the new district, and as the investment representatives of enterprises, gives full play to the advantages of foreign-related investment promotion agencies in external image packaging and project negotiation.
Themization: change large-scale comprehensive activities into themed investment promotion activities with clear objectives, clear subjects, various forms, small and medium-sized effective project negotiation, investment description and government consultation.
Cooperation: Explore the establishment of cooperative investment promotion agencies between the New District and overseas investment promotion authorities, and promote investment cooperation between enterprises through the investment promotion stage of the two governments.
Supporting type: Give full play to the role of foreign capital demand for large-scale projects in Pudong in promoting foreign small and medium-sized enterprises, attract small and medium-sized investors to follow suit, and make small and medium-sized projects settle in Pudong.