According to the survey data of returning home buyers in the same city and Anjuke, compared with last year, there are three obvious trends in the wave of returning home buyers in 2020: "The proportion of willing people increases, the total price range of interested houses increases, and more and more people tend to buy houses online." Among them, the willingness to return home after 80 is the strongest, and buying a house is mainly to take care of the elderly and children; After 85, more consideration is given to children's education; The post-90s generation is more because the house price in hometown is more affordable, and the main purpose of buying a house is to improve the living environment and get married.
68.6% people have the intention to return home, and the population growth in cities such as Guangzhou and Shenzhen is leading.
According to the Report, due to the influence of regional development, local economic level and other factors, there is a certain degree of structural difference between "person" and "residence" in housing in China. Every Spring Festival, migrant workers return to their hometowns, which brings a certain demand for home ownership, and forms a Chinese New Year phenomenon with China characteristics.
According to the survey data of Tongcheng and Anjuke, 68.6% people tend to go back to their hometown (including their hometown city and their hometown capital city), and 29.8% want to work in cities (non-hometown city and hometown capital city).
People are most concerned about children's education when they go back to their hometown to buy a house or take root in a working city. According to the data, 47.7% of the people who hold the view of returning home to buy a home said that "the educational resources in big cities are tight", while 57.7% of the people who want to stay in the working city are "to let their children receive a better education".
According to the survey of Tongcheng and Anjuke, 6 1.7% of those who work hard outside said that the house price in their hometown was acceptable and relatively low, while only 3.4% thought that the house price in their hometown was too high. Relatively speaking, the pressure of returning home to buy a house will be less.
Affected by returning home to buy a house, from the perspective of the permanent population in 20 18 years, the population growth in first-tier cities is ahead due to the talent policy and Guangdong-Hong Kong-Macao Greater Bay Area, while in hot second-tier cities, the population growth in cities such as Xi, Hangzhou and Chengdu has also achieved good results.
At the same time, at the end of 2065438+2009, the general offices of the General Office of the Central Committee of the CPC and the State Council jointly issued a document, demanding that the restrictions on the settlement of cities with a permanent urban population of less than 3 million be completely lifted, and the conditions for the settlement of big cities with a permanent urban population of 3 million to 5 million be fully relaxed. Except for first-tier cities and some second-tier cities, the settlement restrictions in most cities will be fully liberalized. The flow of population will be more convenient and will put forward higher requirements for the competitiveness of the city itself.
Chongqing, Chengdu and Xi have become popular cities for home ownership, and Harbin is the only city in Northeast China.
With the acceleration of China's balanced economic development in cities and structures and favorable policies, the attractiveness of many new first-tier cities with strong comprehensive strength has been further enhanced, and it has also become a new choice for returning home buyers who intend to go to cities.
According to the report, Chongqing, a new first-tier city in China, is still a popular returning city, with Chengdu and Xi 'an ranking second and third.
In the first three quarters of 20 19, the total GDP of Shanghai and Beijing exceeded 2 trillion yuan, and the total GDP of 9 cities including Shenzhen, Guangzhou, Chongqing, Tianjin, Suzhou, Chengdu, Wuhan, Hangzhou and Nanjing exceeded 1 trillion yuan. It can be seen that in addition to first-tier cities, some new first-tier cities have more potential in economic aggregate and growth rate.
According to the statistics of 58 cities and Anjuke platforms, among 15 new first-tier cities, Chongqing ranks second in the heat of finding a house, first in the heat of finding a second-hand house, and first in the home ownership list. It is a veritable popular home purchase city. Xi 'an leads in finding new houses, ranks fourth in finding second-hand houses, and has also entered the top three in the list of returning home buyers.
The report shows that TOP 1, a popular city for returning home for three consecutive years, has a large population and strong economic strength, and its GDP in 20 18 is only behind the four first-tier cities. Chongqing's new and second-hand houses are leading the way in finding houses, and the price index is lower than the first line. According to the data of the same city recruitment research institute, Chongqing ranks sixth in the country in terms of recruitment demand activity, which is a good choice for returning home to start a business.
In the survey of Xi 'an, it is found that as the third hot city in the new first-line of returning home buyers, its ranking has risen sharply this year. From 2065438 to 2008, Xi 'an's GDP did not exceed 1 trillion, but the growth rate was as high as 8.2%, and the resident population increased a lot, which has great development potential. Judging from the heat of finding a house, the heat of finding a house in Xi 'an New House ranks first in new first-tier cities, and the heat of finding a house in second-hand houses ranks fourth, with a high degree of overall concern. The recruitment activity of enterprises ranks tenth in China, with a year-on-year increase of more than 10%, and the demand for talents is gradually increasing.
According to the statistics of 58 Anjuke Real Estate Research Institute, in addition to first-tier cities, among second-tier cities, Xuzhou ranks first among the popular cities for returning home, while Nantong, Hefei and other cities are relatively hot. It is worth mentioning that, unlike the above-mentioned popular cities for returning home buyers, the popularity of returning home buyers in Northeast China has declined, and only Harbin ranks among them.
Most people want the total house price to be between100 ~10.5 million, and 500 ~ 1 10,000 yuan is the most popular.
Focusing on the ideal housing for home buyers, the report shows that most respondents hope that the total housing price will be between100-10.5 million yuan, and the housing with 5 million-110,000 yuan last year was the most popular. With the improvement of living standards, people also put forward higher requirements for living conditions and are willing to pay for more comfortable and spacious houses within an affordable range.
In terms of housing area, most people still choose three bedrooms, followed by four bedrooms in120-150m2. It can be seen that most people who plan to return home want to buy a bigger house to improve their living environment, and the three-bedroom apartment well meets the needs of couples, children and parents to live independently.
58 Anjuke Real Estate Research Institute pointed out that for those who go home to buy a house, the property price in their hometown is relatively low, and there is less pressure to buy a house. As for who will solve the problem that the house can't be sold, the survey shows that most people choose to buy a house by themselves, and 62.5% of those who plan to go home to buy a house choose to make money by themselves.
According to the survey data of 58 Tongcheng and Anjuke, 63.4% of the people who intend to return home tend to choose professional online platforms to find suitable housing. Among them, 56.7% people want professional analysts to conduct one-on-one consultation on house purchase, and over 40% people hope to visit their favorite houses without leaving home through technologies such as video viewing and VR viewing. At present, Anjuke has accumulated more than 4 million suites in 58 cities and nearly 500 cities, which can realize temporary VR house viewing and greatly facilitate buyers to choose suitable houses.
The desire to return to China to buy a house after 1980s is the strongest, and most of them are for children's education.
The data shows that among the entrepreneurs who return home, the post-80s (80-84) have the strongest willingness to return home to start businesses, and 74.0% of them tend to return home to start businesses (including their hometown cities and provincial capitals); For the purpose of home ownership, the post-80s are most concerned about the school district housing, which is higher than improving the option of self-occupation; Improving the living environment of the elderly is also one of the important reasons for buying a house. The primary reason for returning home to buy a house is to be close to home and take care of your family.
However, buying a house after 80s (85-89) pays more attention to children's education. The demand for living space is relatively high, 70.4% people choose to go back to their hometown to buy their own houses, and they also pay more attention to the education of their children. The main reason for returning home is "shortage of educational resources in big cities", accounting for 55. 1%. In terms of housing units, half of the buyers like three bedrooms, but the post-80s buyers pay more attention to four bedrooms and tend to choose a bigger house.
Through the survey of Tongcheng and Anjuke users, it is found that 67.5% of the post-90 s groups choose to return home to buy a house. The main reason for returning home to buy a house is that housing prices in big cities are higher and the pressure is greater, and the price of returning home to buy a house is more acceptable. In addition to improving the self-occupied environment, buying a house and getting married ranked second, accounting for 38%.
Jaco, dean of the branch of Anjuke Real Estate Research Institute, believes that home ownership is a hot topic in recent years. At the same time, due to the sinking of the layout of brand housing enterprises in third-and fourth-tier cities and below, more people returning home during the Spring Festival are attracted to pay attention to the local property market. Judging from the changes of the returning population, users will not only pay attention to the projects in prefecture-level cities, but also pay attention to the more core second-and third-tier cities in the province. Coupled with the relaxation of the settlement policy, the popularity of housing search in second-and third-tier cities during the Spring Festival is expected to reach a new high. Judging from the market supply situation, the number of new pre-sale certificates obtained in the first half of June this year in 5438+0 in 58 cities and 5 1 cities monitored by Anjuke is also significantly higher than that in the same period in 20 19. It can be seen that housing enterprises have obviously strengthened their preparations for the supply of saleable houses during the Spring Festival.
Jaco stressed that under the background of speculative housing, the core appeal of returning home to buy a home is still self-use. However, with the continuous improvement of housing prices in some third-and fourth-tier cities, the enthusiasm of returning people to find houses is expected to continue to increase, but the real demand for housing may not be as good as in previous years, and the mentality of buyers will tend to be rational.