The specific method of circle of friends marketing, in this era of highly developed network, the sales of goods have already begun to break away from the offline mode and begin to move towards the network mode such as circle of friends. Below I will share with you the specific methods of circle of friends marketing, and interested friends will learn about it.
Specific methods of circle of friends marketing 1 specific methods of circle of friends marketing
1. Words and pictures with positive energy
People prefer positive and sunny things to negative and pessimistic things. Because positive sunshine can bring positive energy to people, which is pleasing to the eye and beneficial to people. For example, flowers can give people a warm feeling and make people's body and mind in a happy state. On the contrary, ugly, dark and evil things will cause physical and psychological rejection. But don't publish too similar chicken soup for the soul, which is easy to cause disgust.
2. Send strange words or pictures.
Everyone likes novel things, especially mysterious things, and has a curiosity to know. Therefore, sending some unfamiliar knowledge or anecdotes can not only enrich your knowledge, but also show your erudition.
3. Hair has practical value.
Knowledge or skills that can help people will naturally gain a good impression. For example, what is the biggest headache for customers? How to solve it? Relatively speaking, some life knowledge can also be interspersed, such as how to plant flowers on the balcony in spring, how to make sweet and sour fish, and what poems can be used for entertainment when watching peach blossoms.
In addition, everyone who educates children and takes care of the elderly has relatives and friends, and the skills to promote family harmony and interpersonal harmony are shared. Sharing these practical knowledge may solve the urgent needs of customers, and the goodwill will naturally be obtained smoothly.
4, the hair is simple and bright
In the era of information bombing, all kinds of information are very miscellaneous, and people's time is precious. If I make a long speech, I'm afraid I can't stand it myself and I won't attract everyone's attention.
Long speeches have little effect except occupying resources and consuming traffic. Therefore, when you send a circle of friends, you should try to choose concise and lively content to forward, or simply edit it before sending it, and add your own opinions or summaries to reflect your professionalism and learning ability.
5. Humor and wit
People's lives and work are very busy and stressful. Those humorous words or pictures can make people laugh and let people relax temporarily from their busy lives, which is naturally welcome.
Friends circle can't always be serious. It will be more attractive to add some interesting content appropriately. You can communicate with customers, events, what troubles you encounter and how to solve them. Let customers know your problem-solving ability with a smile.
6. Product promotion
Determine what the marketing product is-what its characteristics are-what people it is aimed at-and what advantages the product you want to promote has over other similar products. Find out the advantages and show them. By showing the advantages to the target group, the products are recognized and presented to users in an "easy-to-remember" form.
Things that are easy to remember basically have a feature that is easy to attract attention. Split, it is bright and outstanding, dynamic, rhythmic and so on. The purpose is to finally think of and choose our products at the first time when users need them.
Specific methods of circle of friends marketing 2 skills of circle of friends marketing
First, push opportunities.
Sending a circle of friends does not mean sending it as soon as there is content. The time of sending is very important, so I decided to put this element in the first place.
Many people send five or six friends every five minutes, and then sometimes they don't send one for a long time? Or send 20-30 messages all day? Is there such a situation? In fact, all this is wrong. Since you are in marketing, you must first understand the customer's schedule before you can arrange the release time.
The peak of social network attention is 6:00- 1 1:00 in the afternoon, so the best choice is that you post at this time, of course, earlier or later.
For example, if you post at 5:30, after 6:00, the number of people who brush friends will gradually increase, and these people will generally brush your post at 5:30 forward. If you post it at 1 1:00, except for night owls, most people will use your status to clear their minds when they wake up and open their eyes tomorrow morning.
Of course, if you must post it in the daytime, please post it between11:30-12: 30, as above.
Anyone who does new media knows that posting articles is either to catch users awake in the early hours of the morning, which is a typical "logical thinking", or after 6 pm, which is the time to catch users to concentrate on using their mobile phones. This time period is relatively plentiful, the number of users is concentrated, and the user area is large, so most WeChat articles will choose to push at this time. It's usually around 8 pm, because everyone has the most time at this time.
Second, refuse to brush the screen.
Xiao Qiong chooses to block the WeChat service that sends more than 10 messages every day. I tried to send 10 purchasing friends in one day, and immediately a friend said to me, "I want to block you!" " Obviously, such marketing is a failure. You are brushing the screen, in fact, many people are refusing to look at your circle of friends. You just live in your circle of friends.
So I think if your WeChat friend is not a simple customer, don't choose to brush the screen.
Third, content operation.
When doing user operations, you should have known what users generally like to watch through some means. In the circle of friends, the user categories are diverse and scattered, and there is no vertical content demand, but some essential elements can still be abstracted, making users feel that they are viewable and willing to consume those contents. Summarized the following main methods of content marketing.
Fourth, emotional marketing.
Starting from consumers' emotional needs, we should stimulate and arouse consumers' emotional needs, induce consumers to sing in their hearts, integrate emotions into marketing, and let emotional marketing win ruthless competition.
1, personal information
Don't put the product name on your personal nickname, avatar or signature. Just put the truest self. If you feel that you are not photogenic, you can get a beauty camera, or you can leave the country with your back to keep it mysterious. At least this will not make users feel that chatting with you is just like chatting with a product.
You can look through your address book. Does the product's avatar or nickname make you feel contradictory in it? The essence of marketing is to forget products and put people first.
2. Publish life information.
Post your personal photos, photos of going out to play, or photos taken with friends and teams.
I suggest that photos should be full of energy and sunshine, giving people the feeling that you are positive energy and can bring positive energy to others.
3. Easy and humorous interaction
According to the hot news on the internet, initiate a topic or modify some paragraphs to create an interactive effect. And these can be made into an activity, so that friends in the circle of friends can participate. If well planned, it is easy to achieve the effect of fission. And it will instantly close the distance with the user, thus creating a sense of trust.
4. Emotional communication with users.
When chatting with friends, don't always sell your products. Think about it from another angle. If you are the other party, you will come up to talk about the product with you. Will you keep talking? Always put yourself in others' shoes. Suppose you are your chat partner. What kind of chat do you like?
5. Professional knowledge must be possessed.
For example, if you do skin care, you should have a thorough understanding of the products you sell and become a skin care expert. Often send some skin care tips. Use professional knowledge to help friends answer some pain points. If you help him, he will have a sense of trust in you and the product can be sold by the way.