People in the class pointed out that the driving and training industry in Shenzhen has entered the stage of market segment competition.
What's the difference between one person and two people learning to drive? When Mr. Shen and his wife Xiao Yu signed up together, they felt no difference. Later, they learned that the young couple learned to drive together, and the driving school not only picked them up at home, but also if one person graduated early, the other person could continue practicing with the rest of the time.
Teacher Shen and Xiaoyu are the first customers of the first couple class in Shenzhen driving and training industry. Recently, a driving school in Shenzhen launched a new variety of this service, and three pairs of customers signed up.
Couples can use each other during class time.
What are the characteristics of the first couple class? At the same time, two students can learn to drive at home for free, and they can use it together during class hours. They can choose coaches with high cultural quality, and the learning program is more interactive and entertaining ... The person in charge said that the definition of partner class can be extended to three or four people to register together, which can be used during class hours, and the cost is accumulated, which is more convenient for many friends who want to register to drive together.
"Overall, it is quite cost-effective." Miss He, the third person who signed up, said that what attracted her most was the free shuttle service, and the price was similar. Her home is more than 20 minutes' walk from the registration point, such as "taking a taxi" to practice, which costs a lot in a few months. "So I quickly called a friend and they signed up together."
It is understood that in order to enhance the attractiveness, the driving school also launched a full-course tracking service, and the customer service specialist "one-on-one" to solve the problem of learning to drive at any time. The driving school also gave on-site training in the designated examination room of the road test and a free use of the driving image analysis system.
Shenzhen driving and training industry has entered the stage of market segmentation.
It is understood that the driving and training industries in Beijing, Shanghai and other places have previously launched couples classes, and some enterprises have also set up special services such as "Chinese Valentine's Day Couples Class" and "Winter Love Class" according to festivals and holidays, which has received good market response, while couples classes are the first time in Shenzhen.
President Zhu of the escort company said that the couple class is actually a customized package for a specific group, providing differentiated services for students with a fixed process. Enterprises can realize the rational use of resources through the accumulation of quantity, and also save money for students.
According to industry insiders, with the emergence of service varieties such as couples' classes, VIP classes and racing classes, Shenzhen's driving and training industry has entered the stage of market segmentation competition, and the personalized demand for driving and training has been paid more and more attention. Compared with other cities in China, the local driving and training market still has a large room for service expansion.