How to collect information in cigarette market.

First of all, clear the content of cigarette market information collection. The content of cigarette market information determines the development direction of the work. The current cigarette market information can be roughly divided into several aspects. First, the basic situation of retail customers, including the geographical location of retail customers, information on network entry and exit, information on opening and closing, etc. The second is the operation of retail customers, which mainly includes cigarette sales, standardized operation, the purchase, sale and storage of retail customers, and the sales of new products. The third is the feedback from retail customers, which mainly includes policy consultation, service demand, feedback and complaints from customers and consumers. Two, determine the scope of cigarette market information collection. One is a retail customer. As the terminal link of cigarette sales, retail customers directly face consumers, which is the most convenient and direct way to collect feedback from cigarette market and understand consumers' needs, so retail customers become the most critical part of cigarette market information collection. The second is consumers. Consumers are the direct demanders of cigarette products. They have a unique understanding of the packaging, smoking and manufacturing technology of cigarettes. As cigarette consumers, consumers have the most say, and their feelings and experiences in the process of consumption are enough to make them an indispensable part of cigarette market information collection. The third is "laity". The so-called "amateur" refers to people who have little contact with tobacco. They belong to spectators who stand outside the industry. As the saying goes, "an expert looks at the doorway, a layman looks at the excitement." Some of its feedback or opinions on cigarettes are likely to become the starting point for our improvement and innovation, and "amateurs" have therefore become a rare part of obtaining cigarette market information. Third, determine the method of collecting cigarette market information. Due to the wide range of information collection in cigarette market, if information is collected from all audiences, it will not only consume manpower and material resources, but also greatly reduce the timeliness, so sampling survey is generally used in the information collection range. Specific methods: 1. Ask and collect. Interview-based information collection is aimed at certain specific contents of retail customers and consumers. The information obtained in this way is rich, perfect, simple and easy, and the information is collected in time, but considering the cooperation between retail customers and consumers, the information collected may be distorted. The second is unannounced visits to collect. The information collected by unannounced visits excludes the subjective factors of retail customers and consumers, and the information is more authentic and reliable. In specific work, the information collection of unannounced visits can be used as an effective supplement to the inquiry collection. The third is direct acquisition. The object of direct collection is consumers, and their opinions and suggestions on cigarette brand, structure and taste are more direct and true, which is conducive to a comprehensive understanding of market information. Four, to ensure that the cigarette market information collection is effective. First of all, we should put an end to blindly collecting information. The information of cigarette market is complicated. If it is collected blindly, it may lead to a lot of information collection, but there is not much data available for analysis and research, which leads to the ineffectiveness of information collection. On the premise of clarifying the content, scope and methods of information collection, information is collected and summarized purposefully, which makes the information collection more directional and the information analysis report more instructive. Secondly, strive for the maximum cooperation of retail terminals. By strengthening communication with customers, doing a good job in customer service, striving for the maximum cooperation of customers, the information collection work is truly and effectively completed. 02