Pharmacy 520 Activity Planning Scheme 1 I. Activity Theme
Sweet valentine's day, sweet egg yolk pie
Second, the activity store
1. Key activity stores: Home Textile City Pharmacy, Xu Xiang Pharmacy, Tong Yuan Pharmacy, Pidu Pharmacy, Shuang Shan Pharmacy, Chengbei Pharmacy and Baibu Pharmacy.
2. Non-key activity stores: other stores of xxxx Medicine.
Third, the activity time
Xx month 1 1, 12, 13, 14 (key event stores)
Xx month 13, 14 (non-key activity stores)
Fourth, the main target customer groups
Young migrant workers returning to work after the Spring Festival.
Verb (short for verb) The purpose of the activity.
1. In view of the defect that the Spring Festival promotion did not cover the returning population, the promotion was carried out for this group of people;
2. Issue cash coupons to solidify the customer base and increase sales and sales opportunities;
3. Digest the useless egg yolk pie bought during the Spring Festival.
Activity form of intransitive verbs
Buy 158 yuan or above (including cash coupons, which can be used without restriction) and give 800g of Fuma egg yolk pie.
Planning scheme of pharmacy 520 activity II. Activity background
Valentine's Day is an opportunity for pharmacies to promote sales. Take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the event
Xxx pharmacy delivers big goods.
Fourth, the activity time:
5, xx, 20xx to 20, xx, 20xx
Verb (abbreviation of verb) activity mode
Discounts, purchases and gifts
Activity of intransitive verbs
9 big surprises, 99 big surprises
Seven. Activity promotion
Leaflets, dm sheets, display boards, banners outside the store. (Conditional choice of car body, newspaper and TV advertisement)
Eight. Activity budget
leave out
Nine. Focus on activities
Preparatory activities:
1. Make a newspaper distribution plan: personnel arrangement, route arrangement, and fill in the leaflet distribution list. Whether DM commodities, gifts and coupons are sufficient. Popular writing
The atmosphere layout of the two games: hanging flags, balloons, ribbons, banners, tail racks, propaganda cars, etc.
3 commodity placement: DM commodities must be placed in a conspicuous position and must be equipped with explosion cards. According to the inventory and sales volume, choose the chassis, glass counter and the middle of the first and second floors of the shelf.
During the activity:
1. The store manager should pay attention to DM commodity inventory and timely replenishment, and make plans according to sales volume.
2. Special concessions must be protected from acquisition.
3.DM products and special products must be marked with "This product does not participate in gifts".
4. During the sales process of all employees, please arrange and supplement the goods on the shelves in time.
5. Pay attention to strengthening anti-theft awareness.
Pharmacy 520 Activity Planning Scheme 3 I. Activity Background
Judging from the past experience, Valentine's Day has greatly promoted the promotion of pharmacies. So on this special day, we take the opportunity to publicize and strengthen the influence of pharmacies.
Second, the purpose of the activity
Strengthen the external image of pharmacies and expand their visibility.
Third, the theme of the activity will convey warmth to relatives and bring filial piety to everyone around.
Fourth, the activity time
Verb (abbreviation for verb) discounts, gifts and charity sales for activities.
Activity of intransitive verbs
An activity
1. During the promotion period, all cold medicines in our store are sold at a 10% discount, and members and customers who have used our promissory notes can enjoy a 20% discount.
2. Old people who spend more than 50 yuan can get a home visit card for free with their ID cards and promissory notes.
3. Poor families can get a box of family medicine boxes (***500 copies) for free with the certificate.
Activity 2
Our store launched a charity sale of health care products for the elderly in xx, and all the profits were donated to the xx Poverty Alleviation Fund, which was used for compatriots who had no money to see a doctor.
All participants can sign their names on the love board to express their blessings.
Seven. Activity promotion
Leaflets, exhibition boards, banners outside the store, newspapers, radio, television and the Internet.
Eight. Activity budget omission
Nine. Focus on activities
1. All salespeople and promoters should have a warm family atmosphere.
2. We should make full use of the media to publicize this matter and strengthen the corporate image and strength.
3. Gifts should be prepared in advance and customized uniformly.
Finally, I would like to remind you once again that the preparations for the two activities of pharmacies should be made in advance, planned to every time point, and publicity should be in place. The annual publicity should have a theme and be innovative. Pharmacies can learn from Shang Chao's activities and make appropriate adjustments in combination with their own audiences.
Theme slogan:
1, sincere return, courteous shopping, large-scale preferential activities
2. Free on-site clinic for experts and free testing for instruments.
3. Delivery time of member prizes:165438+1October 28th-165438+1October 30th.
Content: All members send gifts and cash points prizes on the spot.
1), go to the publicity page to inform, call one by one, and each member will be given a beautiful teacup for free.
2) Members can redeem prizes on the spot according to the previous points; 3) Members can apply for membership cards on site for free; 2) Experts can visit customers on site for free, prescribe drugs for free, and measure cardiovascular diseases, gastrointestinal diseases, diabetes, rheumatism and other diseases with instruments for free. Customers can enjoy a discount of 65,438+00% when purchasing medicines by prescription. Aa Pharmacy repays customers' strong support and attention to aa Pharmacy with true feelings.
3. During the large-scale activities such as drug purchase, gift-giving and lottery in aa pharmacy, customers can get a gift when they buy goods in 8 yuan, and the gift will be increased according to the purchase amount.
58 yuan can participate in the on-site lucky draw once when purchasing goods, and the winning rate is 100%. (Buy more and smoke more)
Difficulties in promotional activities: At present, promotional activities are often ignored by consumers, and consumers' enthusiasm for participation is not high, which easily leads to insufficient attendance and poor results.
In fact, it is not that promotional activities are unattractive, but that there are too many promotional activities at present, and some activities do not clearly express the core interests of promotional activities in publicity, and the implementation of publicity is not enough.
Therefore, the activity leaflet also needs careful design and creativity, and the key lies in how to put it, how to put it, and the scope and density of it.
Common forms of promotional activities:
There are three main types: price reduction and discount, gift delivery and on-site prize promotion.
In specific operations, special prices and discounts have the greatest impact on some sensitive consumer groups, especially the special prices of some sensitive drugs can easily play a multiplier role. Correspondingly, it is delivery. Giving gifts to members can make members enjoy the value of their consumers and achieve the goal of stabilizing the loyal consumer groups of former members. On-site prize promotion is an important means to increase the desire to buy and attract popularity at the event site, and it is also the guarantee for the success of the event.
Generally speaking, the mode that consumers accept activity information is: attention-interest-desire-action-satisfaction.
First, the purpose of the promotion activities
Through colorful activities, attract more consumers and stabilize the basic consumer groups (members) of pharmacies, form an upsurge of participation and purchase, spread service concepts, and form word-of-mouth communication. Achieve direct economic results and rapidly expand market occupation activities.
Second, the content of the activity
The premise of determining the success of the activity according to the theme is that the content of the activity should be attractive. Including pre-event publicity mode, special price, discount, member gift, drug purchase lottery, expert free clinic, etc. , is an indispensable means to attract the target population.
Third, the preparatory work before the event
1, information release
(1), event information release can choose to use leaflets and word-of-mouth publicity around pharmacies, and every household can put it in high density. The total number of leaflets is 6,543,800,000, and the focus is on market business districts, vegetable markets, residential portals, and entertainment centers for the elderly. Call every member of the drugstore.
(2)xx to xx release promotional advertising information.
(3) Hang a banner at the gate of aa pharmacy, with the theme slogan. The time is xx-xx.
3. A well-arranged activity site can make the activity go on in an orderly way, increase the momentum and atmosphere of the activity and attract more people to participate.
(1) Banner with active theme.
(2) Large display boards and backboards that highlight the theme of the event.
(3) Hanging flags, table cards, large posters and leaflets.
(4) Information desk, gift (member prize) distribution desk, lottery box, etc.
(5) Free outpatient testing service desk.
personnel placement
(1) Arrange a sufficient number of service personnel and wear work cards to facilitate identification and guidance of services.
(2) There should be order maintenance personnel at the site.
(3) On-site free clinic staff and sales staff should have a clear division of labor and cooperate with each other.
IV. Key points of field implementation
1. Personnel and active substances are ready.
2. The propagandists distribute leaflets on the spot to introduce the activities and guide customers to enter pharmacies or participate in free clinic activities.
3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.
Gifts should be distributed at the specified time, neither too early nor too late. Please register your membership information and sign it when distributing.
Verb (abbreviation for verb) summary meeting at the end of the activity
1, activity success or failure analysis report (1) expense-sales ratio calculation (2) statistics of the number of customers arriving at the store.
2. Registration management of new members and formulation of preferential policies for members afterwards.
3. The collation and implementation of customer opinions
Pharmacy 520 activity planning scheme 4 I. Promotion purpose:
Taking advantage of the characteristics of Valentine's Day, a special festival with obvious public effect, in order to set off the marketing atmosphere of pharmacies in holidays, combined with its own marketing model, we can enhance the core competitiveness of stores, highlight the effect of activities, strengthen customer communication, cooperation between pharmaceutical companies and the volume of goods, and accurately grasp the sales pulse of pharmacies according to customer consumption psychology.
1. attract people and maximize the profit effect of the festival;
2. Make repeated consumption patterns;
3. Extend and enrich the brand connotation.
Second, the promotion ideas:
1. Attract consumers with activities. When promoting activities outside the store, terminals (such as pharmacies) are full of popularity, which drives drug sales with popularity;
2. Refine attractive selling points of products, highlight selling points in product comparison demonstrations, and attract consumers' desire to buy;
3. Design a promotion plan with incentives to make consumers buy again and increase sales;
4. Let the people form an atmosphere of "buying is not medicine, but health".
Third, the promotion target:
Fourth, the promotion time:
20xx April 29th-May 29th 1, and the promotion interval can be advanced or extended as needed to ensure that the promotion activities can reach consumers to the maximum extent.
Verb (abbreviation of verb) promotes the theme:
A good gift to welcome Valentine's Day and celebrate the holiday.
Activity forms of intransitive verbs:
Terminal site promotion activities
Seven. Promotion plan:
1. During the Valentine's Day holiday in send warm, a cup of warm ginger tea was offered to every customer who entered the store at the entrance of the store, which made the customers feel comfortable physically and mentally, and they could also experience the enthusiasm of the promoters and the company's care for the customers before shopping. It can increase customers' goodwill towards the company and stimulate their interest in products.
2. Bundle sales
Choose the company's existing ordinary family standing medicines to be bundled with each other for sale, turn the medicines into gifts by proper packaging, and use the bundled price and channel advantages to increase sales. Gift packages can be increased or decreased according to the actual needs of customers.
3. Gift sales
Provide additional gifts and match sales;
Gifts ensure quality, grade and object. As long as you buy our products and add 0. 1 yuan, you can get exquisite small gifts, such as exquisite desk calendars, wall calendars, Spring Festival couplets, Year of the Horse mascots, perpetual calendars and so on. These are in line with the festive atmosphere of the Spring Festival. It can also be matched with health-related weighing scale and small medicine boxes.
4. Lottery sales
Shopping to participate in the lottery, using centralized lottery, high visibility, moderate winning rate, high credibility, so that the masses do not think that the lottery is a gimmick, but really benefit the masses. If we can cater to China people's psychology of "winning the lottery", we can use a "cash cow" with red envelopes hanging on its branches. Customers who buy our products for over XX yuan will have the opportunity to take off their red envelopes (only once per person) by adding/kloc-0 yuan, and each red envelope will be given prizes (including toothpaste, eggs, pillows, etc.). To sphygmomanometer, etc. ) .56 106.6666666666
5. Free consultation and guidance by experts
Provide customer consumption information consultation, and provide professional help for customer consumption on the spot.
6, public relations strategy
Sponsoring social welfare undertakings can expand corporate brand awareness and social affinity. For example, during the activity, for every income 10 yuan, 1 yuan will be donated to poor areas.
Seven, promote the operation process and personnel arrangement:
1, 7 days in advance, select community activity points, and select 1-2 Class A pharmacies near each activity point to jointly carry out activities, inform pharmacies of the content and time of activities, and reach * * * understanding with shopkeepers on display and publicity methods, promotion methods and gift safety, so as to gradually expand the scope of promotion. And we must first reach an understanding with the store's top management, asking him to restrain the store staff from asking the promoters for promotional items during the activity, and then give some small gifts at one time after the activity to show friendship;
2. Personnel arrangement: 4-6 people/group, selected by the team leader. Each executor has clear job responsibilities, training manuals and special inspection, supervision, rewards and punishments;
3. Preparation before the event:
3- 1 strive for the cooperation of nearby pharmacies for joint promotion (5 days in advance);
3-2 Before the event (3 days in advance), distribute publicity materials about the event to residents, and the sales staff will execute relevant orders to ensure that the store has sufficient inventory on the day of the event;
3-3 Complete the exhibition of cleaning standards, clearly mark the prices of all products and arrange promotional items (in advance 1 day).
4. Make an activity record and summary every time.
8. Selection of promotion place: Choosing a suitable promotion place is very important for the success of promotion, and it is best to meet the following conditions:
1, with large sales volume;
2. Good geographical location and suitable promotion site;
3. Large flow of people, good image and great influence;
4. Have their own positioning and customer groups in the business circle, which is consistent with the positioning of promotional products and target consumer groups;
It is best to have a strong will to cooperate with the factory in promotion, stocking, display, profit-making, publicity and pricing.
Drug store 520 activity planning scheme 5 planning purpose: to improve sales performance during the opening period. Thus paving the way for the development of the chain.
Planning idea: plan activities to attract consumers and make Kangxing Pharmacy full of popularity when it opens.
Refine the selling point of appeal: highlight the selling point in publicity to attract consumers to buy.
Design an incentive promotion plan: let consumers buy again and again, improve market competitiveness and increase sales.
Planning scheme: refining demands, publicity and selling points
Xx community ideal pharmacy to build community ideal pharmacy
Low price, good service and excellent quality.
You can enjoy tangible benefits without leaving home.
Step 2 design a promotion plan
Scheme 1 Opening Ceremony Performance and Opening Ceremony
-Use performances to attract consumers.
-All-day performance
Scheme 2 tells consumers to "build an ideal pharmacy in the community"
-Highlighting "ideal" is price and service.
-Publicize it to the public in newspapers.-Publicize it to the public in huge amounts.
-Notices to consumers at the entrance or notices with flags arouse a strong sense of low prices.
Option 3: Open a large number of courtesy red envelopes.
-2 yuan vouchers are designed as red envelopes.
-One for everyone at the beginning of school.
-The purpose is to induce consumers to buy.
Scheme 4: Introduce specific drugs × models every day.
-it can be implemented for a long time.
-the impact of large sales will be great.
Scheme 6: The accumulative drug purchase amount is RMB ××× as a gift.
-Giving practical articles for daily use or medicines.
-consider sending other low-priced and high-quality products after one month of opening.
Scheme 7: 50% discount on sales activities compared with pharmacies and hospitals in a limited time every day.
—— Implementation after opening 1 month.
-50% below the market price.
3. Design promotional activities:
Scheme 1 human advertisement
—— Choose places where there are many people, such as the intersection in front of the store and the first line of Shuguang Road.
-Choose peak hours with heavy traffic, such as going to work in the morning and getting off work at night.
-Only people with 10 or above have the momentum and publicity effect.
Option 2: 10 play every day.
-Control the daily expenditure within 500- 1000 yuan on average.
-for the purpose of speculation.
-Find a literature teacher to cooperate with the teacher who runs the Youth Palace.
-Contents include singing, dancing, instrumental music, sports, painting, fashion, sketching, etc.
Step 5 advertise
Promotion selling point: xx community ideal pharmacy settled down.