1. Define the investigation target.
Before conducting a market survey, we must first make clear the objectives and purposes of the survey. For example, understand the market demand, or understand the situation of competitors, or discover new market opportunities. A clear investigation goal is helpful to make a better investigation plan and choose a suitable investigation method.
2. Make an investigation plan
Making an investigation plan includes determining the time, place, object, sample size, investigation methods, investigation tools, etc. When making an investigation plan, we should fully consider the feasibility and effectiveness of the investigation to ensure that the investigation can accurately obtain the required information.
3. Design a questionnaire
Questionnaire is an important tool for market research, through which information such as consumer demand, purchase intention and product evaluation can be obtained. When designing the questionnaire, we should pay attention to the clarity, accuracy and objectivity of the questions, avoid subjective judgment and guide answers, and ensure that the questionnaire can obtain objective and true information.
4. Select survey methods and collect data.
According to the investigation plan and method, data collection is carried out. Data collection can be carried out through interviews, questionnaires, observation, field trips, etc. When collecting data, we should pay attention to establishing a good communication relationship with the interviewees to ensure the accuracy and integrity of the information.
5. Data collation and analysis
After data collection is completed, it is necessary to sort out and analyze the data. Data sorting includes data cleaning, outlier elimination, classification and so on. Data analysis can be carried out by statistical methods, chart analysis, comparative analysis and other means, so as to find the relationship and trend between data and draw conclusions and suggestions.
6. Report writing and presentation
Write and sort out the data analysis results and form an investigation report. The investigation report shall include the investigation objectives, investigation methods, data analysis results, conclusions and suggestions. The report should briefly introduce the survey results, highlight the key information, and be practical and operable for decision makers to understand and take action.
7. Feedback and follow-up
Feedback the survey results and reports to relevant departments or personnel, and follow up the survey results. According to the survey results and suggestions, formulate corresponding marketing strategies and action plans, track the implementation effect, and adjust and improve in time.
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