Simply put, information flow advertisers can rely on massive user data and information flow ecosystem to accurately capture user intentions and display advertisements to target customers in combination with different platforms.
It has two main features:
0 1 initiative
The biggest feature of information flow is that users actively receive information and present advertisements to users according to the positioning of different platforms.
02 primary school
Information flow is mainly to obtain potential users, so material production will be more in line with the characteristics of the platform. If you don't pay attention, you won't find this is an advertisement at all.
Second, if the information flow advertising method compares the customer's needs to candy. Bidding is to know the taste that customers like in advance, and then prescribe the right medicine, which is powerful and quick. But information flow advertising is like a handful of candy with different flavors, waiting for someone to claim it. In fact, users are also waiting for the candy they are interested in to appear.