China is now a big tourist country, but the problem of tourist toilets has not been well solved for many years. Shi Weidong, president of Nanjing Shelley Environmental Protection Technology Co., Ltd., has been pursuing the goal of making the tourist toilets "fragrant" and breaking the traditional impression of tourists that the toilets in tourist destinations are "dirty, small, messy and poor". In his eyes, as a microcosm of tourism quality and urban environment, the "tourist toilets" can also become a beautiful landscape. The sunshine in midsummer is exceptionally bright. The president of the company in his early forties is rigorous and elegant in his manners, and his gestures make people more passionate about the cause of "fragrance". It is hard to imagine that Shi Weidong in front of the reporter is a person who has taken root in the toilet industry after the baptism of China stock market turmoil. He once drank a cup of treated urine in front of dozens of media reporters in China, and then took the toilet he developed into the "shenzhou spaceship" space capsule, the 2008 Beijing Olympic Games and the Shanghai World Expo Park.
"Edison turned the light bulb for a quarter of a turn, which started the human lighting revolution; I turned a quarter turn on the basis of the mobile toilet and started a' toilet revolution'. " Speaking of toilets, Shi Weidong couldn't restrain his inner excitement. What makes him proud is not only the popularity and reputation brought by high-tech toilets, but also that it has completely changed people's toilet environment and saved a lot of water resources for the increasingly water-deficient "global village". "This is what we earthlings strive for." Shi Weidong said with passion.
Shi Weidong, 1989, graduated from Metallurgy Department of Shanghai University. After that, he used what he learned to join the stock market. Only 600 yuan started the fund, and he "swelled" to more than 6 million yuan in one fell swoop, and his friends nicknamed him "the stock market tycoon". However, the stock market is changing rapidly. On 1993, Shi Weidong's account funds quickly "shrunk" to less than 654.38+ten thousand yuan. Shi Weidong, who tearfully withdrew from the stock market and left Shanghai for Nanjing, is eager to make a comeback. One day in July 2000, Shi Weidong was suddenly in a hurry on the road, but he couldn't find the toilet anywhere. In desperation, he had to stop a taxi and look around. This made him see business opportunities. In order to know more about the layout of public toilets in Nanjing, Shi Weidong started his own "seven-day tour of toilets in Nanjing" by bike. He found that compared with the population and density of the city, the number of public toilets in Nanjing is too small, the distribution is extremely unreasonable and the conditions are very poor. In 200 1 year, he resolutely registered and established Shelley Environmental Protection Technology Co., Ltd. in Nanjing. With the support of several good friends, he invested more than 500,000 yuan to build a 1200 square meter factory and started the development of mobile public toilets. Shi Weidong started a new round of dreams. According to the previous market survey, Shi Weidong chose mobile, multifunctional and environmentally friendly public toilets as his main business direction. He was almost obsessed with research and developed eight public toilets in just two months. After the approval of relevant departments, it was put into operation in various tourist attractions in Nanjing. At the end of the month, each public toilet earned a net profit of more than 2000 yuan. In order to make public toilets produce greater benefits, in July 2002, Shi Weidong changed its self-management to leasing, and expanded and installed nearly 50 mobile toilets in major downtown areas and scenic spots in Nanjing, which were specially rented to laid-off workers. According to the location of the public toilet, he charges a monthly rent of 500- 1000 yuan. It is convenient for each person once, and the charge is 1 yuan. The monthly income of these public toilets will reach 1.5 million yuan. On the basis of the success of the first battle, Shi Weidong freed his hands to lead the technical backbone, specializing in research and development of new products and enriching the connotation of mobile public toilets. In a short period of 1 year, he successively obtained 23 national patents, five of which were developed by Shi Weidong himself. Today, Shi Weidong has infiltrated his mobile toilets into 30 big cities in China, and successfully extended his products to the Middle East and Southeast Asia. Now the company's total assets have reached 65.438+0.46 billion yuan, and he has been praised as a "toilet tycoon" by the industry. A good glass of wine makes a story.
On September 5th, 2006, at the "China Youth Entrepreneurship Week" held in Yangzhou, Jiangsu Province, when Shi Weidong mentioned that the public "drank urine", he naturally smiled. Neither waterless ecological toilet nor circulating water ecological toilet can solve the problem of hand washing in mobile toilets. How can we save water and protect the environment? After repeated experiments, he led scientific and technological researchers to develop a world-leading product-"original ecological toilet". How to make this high-tech product known to the world? So, he decided to "try to urinate", and with the shouts of onlookers, he picked up a cup of "urine" that had just been taken out of the toilet and gulped it down. In fact, he didn't drink urine directly, but urine filtered by the system in the toilet. "In the eyes of many people, this is incredible. But we are in this major, and of course we believe in technology. So I'm willing to try to show them, "Shi Weidong said.
It turns out that the "original ecological toilet" adopts modern biotechnology. First, feces and urine are separated by a separator. After entering the urine collection and treatment system, the urine is decomposed by specially selected anaerobic bacteria after passing through three layers of sludge and gravel filtration. Finally, after biofilm filtration, the discharged liquid can be washed, which completely meets the quality standard of drinking water.
As soon as the news was released, it immediately attracted public attention. Many media also heard the news and witnessed this amazing drink. Once the news of "drinking urine" came out, Shi Weidong and his "Shelley" original ecological toilet swept the country overnight, and the market responded strongly, with a sharp increase in orders. Because of this, the original ecological toilet won the public toilet bidding in the 2007 Beijing Olympic Games with its irreplaceable high-tech advantages such as energy saving, environmental protection and sanitation, and people of all colors all over the world used his toilet, which also gave people a new understanding of the toilet. Foam sanitary ware leads the new reform of tourist toilets.
If you don't want to be knocked down by your competitors, you must avoid vicious competition and develop things that others don't have! Shi Weidong has never stopped the pace of research and development. From "packaging" to "waterless", "circulating water" and then to "original ecology", the toilets that people avoid and feel uncomfortable are constantly changing in Shi Weidong's hands. Shi Weidong said that the significance of the construction of tourist toilets lies not in the toilets themselves, but in improving the new atmosphere of tourist destination cities through the construction and management of tourist toilets. Toilet is a place where every tourist will go, and the small toilet is actually the "face" of the scenic spot and even the whole city. From the outside, the toilets built in tourist attractions should be in harmony with the surrounding landscape, which can give tourists a bright feeling and convey the development concept of ecology, low carbon and environmental protection to tourists.
Shi Weidong realized that with the increasingly serious water pollution and the increasing shortage of water resources, "water saving" will become the focus of human long-term struggle for existence. Saving water and electricity is an important aspect of realizing low carbon in tourist toilets. His ideal goal is to reduce the toilet water consumption to 10%, and even achieve the goal of cleaning the toilet with zero water. Today, this goal is not far away from him. Recently, a new "intelligent foam water-saving sanitary ware" was launched by the cooperative company, which improved the water-saving efficiency to more than 70%. 20 10 at the investment fair for major projects of the Zijinshan Summit for entrepreneurs from both sides of the Taiwan Straits, Ji Jianye, Mayor of Nanjing, visited the "Smart Foam Water-saving Sanitary Ware" exhibited by Shelley Company with great interest. Shi Weidong described the grand blueprint of "water-saving sanitary ware" to Mayor Ji Jianye: In the next few years, all public toilets in Nanjing will use "smart foam water-saving sanitary ware", and family toilets will be gradually replaced by "water-saving sanitary ware", and Nanjing will take the lead in realizing it.
The reporter learned that this kind of "fragrant" sanitary ware broke the traditional structure of water flushing S-bend for 230 years, and isolated toilets and sewage pipes from the outside world by foam plugging. Because of the strong lubricity of foam, dirt will not splash and stick, but can slide down directly, which is very water-saving. In addition, because the foam can better lock the odor, subvert the stinky history of the toilet, and create an environment without visual and olfactory pollution, thus making the toilet "fragrant". "Water-saving sanitary ware" can save water by more than 70%. What is this concept? Shi Weidong calculated an account for the reporter: Taking Nanjing as an example, after all the old toilets are transformed into "water-saving sanitary ware", Nanjing can save/kloc-0.50 billion tons of toilet flushing water a year, which is equivalent to the water consumption of Kunming in the most arid area in southwest China for five years; If you use less 1 ton of water a day, you will save 0.5 kwh of electricity. One year later, Nanjing will save 75 million kWh. Talking about these familiar figures, Shi Weidong cannot hide the pride of an environmentalist.
Not long ago, the new product "fragrant intelligent foam water-saving sanitary ware" passed the certification of Science and Technology Development Center of Jiangsu Provincial Housing and Construction Department. At present, the product has been used for toilet renovation in Nanjing Hongshan Zoo and Baohuashan Scenic Area in Zhenjiang, striving for a model scenic spot of energy saving and emission reduction, and has been promoted in Jiangsu Province and even the national tourist attractions. Next, Shelley will cooperate with international brand bathroom to realize the strong combination of ceramic bathroom and fragrance technology, and introduce fragrance bathroom into hotel rooms and ordinary people's homes. In the next three years, Shi Weidong and his team will also conduct in-depth research on the key technologies of intelligent foam water-saving sanitary ware, and continue to innovate on the basis of stable performance, perfect function and beautify appearance.