From the industry tips of Shenzhen Real Estate Agency Association, Shenzhen Housing and Construction Bureau officially issued red-headed documents today to strictly control the listing price of second-hand houses in Shenzhen.
Official special inspection of red-headed documents
The notice pointed out that the inspection content mainly includes two aspects. First, whether the listing price of second-hand houses published by real estate agents in stores, websites and related online platforms exceeds the reference price of second-hand housing transactions; Second, whether the price of second-hand housing released by real estate agents through online platforms such as WeChat and QQ exceeds the reference price of second-hand housing transactions.
This special inspection is divided into two stages: organizing implementation and organizing inspection. The time is from February 23rd to March 26th, 20021year, and the whole special inspection lasts for one month.
In the early stage of organization and implementation (February 23-February 26, 202 1), it is mainly the comprehensive self-examination of all intermediaries. All real estate agents and brokerage agencies will carry out self-examination and self-correction before February 26th, and feedback the house demolition to the Shenfang Association. At the same time, Shenfang China Association will carry out training work, requiring all real estate agencies and brokers to strictly implement the reference price of second-hand housing transactions.
After February 27, it will enter the stage of organization inspection, which is divided into collecting and sorting out complaints from the masses and on-site inspection.
District Housing and Construction Bureaus and Shenfang China Association have widely collected complaints and reports from the masses that the listed price of second-hand houses of real estate agencies exceeds the transaction reference price through various complaint channels such as address, telephone number and email address announced to the public; Sorting out complaints and reports; Immediately investigate and deal with violations of laws and regulations and give timely feedback.
In addition, the Housing and Construction Bureaus of all districts in Shenzhen will conduct on-site inspections on self-examination and self-correction according to institutions, conduct key inspections on brokerage institutions that have been complained and reported, and fill in inspection records. The illegal problems found in the inspection should be dealt with in time, and the Notice of Ordering Rectification should be filled in and issued on the spot, and the relevant institutions should be urged to implement the rectification in place.
Switch to "in-store consultation" mode
Regarding the interpretation and implementation of this document, Bird, president of Shenfangzhong Association, responded to the reporter exclusively, saying that this regulation is strictly a regulation of advertising behavior, so all intermediaries are required to announce prices in the form of advertisements, whether they are websites or WeChat friends.
Bird explained that in market practice, the price factor is not determined by intermediaries. Property buyers in the actual consultation process, the intermediary must still truthfully inform the customer that the owner has indeed authorized the entrusted price, otherwise it will not fulfill the obligation to inform.
In fact, before the Shenzhen Housing and Construction Bureau issued a notice, an intermediary agency had already introduced the house price. The reporter noticed that the online price of Leyoujia APP is based on the official reference price of second-hand housing transactions.
After the online reference price of Leyou family, the speculation about the price display of major intermediaries in the market continued to heat up. It is rumored that Ke Holdings Inc will resume the price display, saying that "upgrade the system immediately: a government-guided price and an owner's quotation" will display the upgraded system interface.
The interface shows a house in Shengnawei of Guangxing Garden. According to the official transaction reference price given years ago, the total house price was 30 1 000 yuan, while the owner quoted 4.4 million yuan.
The reporter interviewed the person in charge of Shenzhen Branch Holdings Co., Ltd., and responded that the rumors were untrue and there were no two price systems. As for how to display the future house price and when to go online, the official online information of APP shall prevail.
At present, the listing price of second-hand houses is rarely seen in the open channels of Shenzhen property market. Recently, when the reporter visited the site, he also found that there were only rental information and housing information of small property houses and apartments with unlimited purchases and loans on the display boards in the window of intermediary stores. The housing and prices of ordinary second-hand houses have all been removed from the shelves and replaced by the information of "second-hand shop consultation".
Intermediary stores in Shenzhen have been replaced with "second-hand shop consultation" information.
As for the future work arrangements, Bird added that at this stage, it is still in the period of self-examination and self-correction. In the future, if violations of laws and regulations are found, the Housing and Construction Bureau will take disciplinary action as appropriate.
Ai Zhenqiang, editor-in-chief of Mingyuan Real Estate Research Institute, said in an interview that the market follow-up meeting will be a tug-of-war of dynamic game. At present, the proportion of guided price transactions is very small, mostly in the east. Any policy has side effects. Shenzhen does not rely on land finance, but real estate can enliven the financial market. The purpose of regulation is to stabilize and stop speculation.