Pr refers to public relations, also known as institutional communication, which is mainly engaged in the management functions of information dissemination, relationship coordination and image management consulting, planning, implementation and service. Including publicizing the success of the organization, reducing the impact of organizational failure, announcing changes and so on.
Pr's job responsibilities: Responsible for the company's public relations work outside the Hunger Banquet, responsible for the planning of media cooperation activities, expanding and maintaining the company's media resource relationship network, contacting and inviting various media according to the company's project requirements, maintaining good relations with media from all walks of life, organizing news content and writing media articles.
Public relations structure
The structure of public relations consists of three elements: organization, public and communication. The subject of the relationship between the public and the public is the social organization, the object is the public, and the intermediary link between the subject and the object is information dissemination. These three elements constitute the basic category of the relationship between the public and the public, and the theoretical research and practical operation of the relationship between the public and the public are all carried out around the relationship between the three.
The main body of public relations is social organizations. Although some individuals, such as candidates in elections, national civil servants, celebrities, etc. , but also for some special interests to hold public relations activities, in public relations activities, as a legal person rather than a natural person.