Product quality is the root of enterprise's life. Selling things on the website is the same as selling things in a physical store. When consumers buy online, they can only see pictures, but not physical objects. Many people are afraid to buy it. At this time, they need to show convincing things to customers, such as product certificate, license, business license and so on. This is only the premise, the quality of the product itself must meet the expectations of users, which is very important for the credibility of the website.
Second: a secure payment platform
In addition to product quality, consumers are most worried about the safety of funds in online shopping. Although many small and medium-sized e-commerce websites can pay on delivery, there is no doubt that merchants are under pressure and still choose the way of paying first and then shipping. With the frequency and popularity of Alipay in China, it has been accepted by more consumers. Many users are reluctant to go to physical stores to buy things. One doesn't want to go out, and the other doesn't want to wait in line to pay the bill.
Third: delivery should be safe and fast.
Because consumers are still concerned about when the baby they bought will arrive, one of the great charms of online shopping lies in this, giving people an expectation. If the user does not receive the product or finds that the product has been damaged after receiving it, it will undoubtedly leave a bad impression on the website product, increase the after-sales burden, and will not dare to buy anything again next time.
Fourth: good service.
A very important link for small and medium-sized e-commerce websites to realize brand marketing is to establish word of mouth, let users help promote it through the power of word of mouth, and carry out viral marketing. Therefore, when receiving consumers, we should be patient and provide warm and thoughtful service, so that users can have a pleasant shopping experience and leave a good impression, and coming back next time will also bring more customers to the website.
Fifth: constantly introduce new functions.
Many small and medium-sized e-commerce websites are fixed procedures and templates with the same style. Consumers have developed aesthetic fatigue. If you can constantly introduce new functions and improve various services, and let consumers know that your website is growing and can keep pace with the times, they will remember your website and come and see if there is anything new when they have time. Love the new and hate the old is not only used to describe men, all consumers have this feature.