Accelerate the informationization of enterprise logistics market and build network logistics and logistics network platform
Enterprise logistics informatization, on the one hand, is the dynamic development of logistics market and market logistics demand. It includes not only the market demand for logistics, but also the demand for relevant information, services, technology and other knowledge in logistics activities. On the other hand, it is the dependence and demand of the enterprise itself on the dynamic logistics market, and it is necessary to accelerate the realization of the enterprise's own benefits through logistics informatization. This puts forward the content of enterprise network logistics and logistics network construction, and communicates the logistics docking between enterprises and markets through the establishment of two platforms.
The so-called network logistics is the application of market logistics informatization through the Internet. Logistics network is a logistics network established by enterprises. With the rapid development of network, the collection, arrangement and application of logistics market information by enterprises through the network have developed rapidly. In the information age, a large number of traditional enterprises such as General Electric in the United States have highlighted e-commerce, and e-logistics has become the main way of global operation and commodity circulation. At the same time, in the global operation and competition, multinational companies attach importance to the establishment and development of logistics networks, making the interconnection and facilities in logistics highly organized and integrated, and sharing logistics resources. From the experience of these enterprises, it is important to establish the information platform of network logistics and logistics network to ensure and promote the informationization of modern enterprise logistics market. Therefore, on the one hand, we should speed up the construction of enterprise network commerce and logistics information platform, realize the smooth flow of enterprise information, and improve the efficiency and benefit of logistics information. On the other hand, in order to speed up the construction of enterprise logistics network information platform, we should not only expand our own logistics resources to the global market, but also effectively organize global logistics resources and combine enterprise logistics networks to form an effective logistics organization and network system.
Accelerate the informationization of logistics relationship management and establish a new chain logistics model for enterprises.
"Chain" logistics, also known as "supply chain" logistics, is a new logistics operation mode developed in recent years. It is a supply chain system formed by many enterprises and industries according to their own development and needs, and a strategic alliance formed by modern enterprises to meet the needs of market competition and cooperation, which can give full play to the benefits of the logistics market. However, the "chain" logistics system is inseparable from informationization. Once there is the interruption and lack of logistics informatization, the logistics chain may be interrupted. Intel Company saw the importance of chain logistics earlier and put forward the concept of logistics relationship management informatization. Taking the market demand as the core and the rapidity, convenience and benefit of modern logistics as the starting point, the logistics relationship management information system is established to monitor the changes of customer demand, enterprises and consumers, upstream enterprises and supporting partners at any time, and guide enterprises to improve the level of logistics relationship management. Our enterprises should deeply realize that the fate of enterprises is in the hands of customers, the market is the ultimate decider of enterprise profits, and the informationization of enterprise logistics cooperation alliance management has become a part of modern enterprise management.
Speeding up the informationization of logistics distribution and building enterprise logistics support system
The informationization of logistics distribution is to strengthen the management of enterprise logistics chain by using modern information system and electronic means, form the supporting system of enterprise logistics, and then realize the high efficiency and high benefit of logistics distribution. To implement enterprise logistics distribution informatization, we can systematically and quickly collect and process information, data, flow direction and flow velocity of manufacturing, raw material supply, commodity sales and consumption through electronic information technology, so as to organize logistics distribution process more effectively and coordinate logistics distribution departments. With the rapid development of e-commerce and virtual commerce in modern enterprises, it is more necessary to develop logistics distribution and its informatization. In e-commerce, information, logistics and payment are the three basic supports of the operating system, which are indispensable. In contrast, the development of logistics distribution and informatization of Chinese enterprises lags behind that of advanced foreign enterprises. Many enterprises have not established a logistics distribution system, and e-commerce orders cannot be delivered to consumers in time, which makes many users choose traditional logistics forms again. In this regard, enterprises should speed up the establishment of a multi-enterprise and multi-party logistics distribution information sharing platform, consolidate the information foundation of logistics distribution, realize the allocation and fastest flow of logistics resources, and better serve the market.
Speeding up the construction of logistics informatization and building enterprise logistics brand
The informationization of logistics reputation is to instill the credit information of logistics enterprises and logistics products into consumers by using modern means and methods through trademarks, barcodes and other forms. Trademarks and codes are both forms used to express enterprise and product information. Promoting logistics reputation and information communication are two components of creating enterprise logistics brand interdependence. On the one hand, the establishment of logistics reputation needs to create logistics quality and enhance the credit of logistics market. Honesty is the foundation and guarantee of logistics brand. On the other hand, with the rapid development of e-commerce, virtual operation puts forward new requirements for logistics informatization, which is very important for establishing logistics brand. This is because e-commerce has the characteristics of online advertising, ordering, distribution and customer service. Buyers and sellers don't meet each other and need to rely on logistics to complete the marketing process. In the market competition, well-known enterprises such as Chunlan, Haier and Procter & Gamble all incorporate logistics into their brand building strategies, and attach great importance to the high consistency between internal quality and external information of brands. Chinese enterprises should start with the informationization of enterprise logistics trademarks and bar codes, implement global quality management of logistics, strive to make logistics brand enterprises, brand products and brand trademarks develop simultaneously, and fully display the brand image of logistics with the credibility and informationization of logistics.
Accelerate the customization of logistics information and innovate enterprise process reengineering.
Virtual market, personalized customization and direct logistics distribution of modern enterprises have become the secret of winning the competition. In global operation, Dell Company of the United States pioneered customized products and rapid logistics operation mode, made use of online commerce and paid attention to technological innovation, customized products according to customers' needs, and contacted customers quickly and directly to ensure that products designed and produced according to customers' personalized requirements were delivered to customers within 3-5 days. Aiming at the new requirements of personalized customization for logistics informatization, China Haier Company has innovated business process reengineering, highlighted the overall transformation and remodeling from logistics to market flow, launched a series of new business process reengineering measures such as enterprise market chain, customized products and international operation, and established a new business process mechanism that can act quickly according to market demand.
Whether it is a traditional circulation enterprise, storage enterprise, transportation enterprise or manufacturing enterprise, process reengineering is very necessary. Process reengineering is an information-oriented management innovation and the third management revolution after the first Taylor efficiency management revolution characterized by assembly line production and the second Japanese quality management revolution characterized by Kanban management. The core of business process reengineering is to meet the needs of consumers, manufacture according to the order process in an all-round way, and connect the interior of the enterprise with the market into a brand-new process through logistics informatization, so as to achieve the goal of matching the efficiency, quality and personalized needs of the enterprise. We should fully understand the urgency of strengthening business process reengineering, attach importance to business organization reengineering, and rebuild business organization form. Strengthen the construction of enterprise information network, build a market-oriented product technology innovation mechanism, and comprehensively accelerate the implementation of enterprise process reengineering.
Accelerate the informationization of logistics accounting management and effectively improve the logistics efficiency of enterprises.
Informatization of enterprise logistics accounting management is to integrate modern information technology into accounting management system, scientifically calculate the main business of enterprise logistics supply, inventory, quality, cost and capital, and manage the whole process of informatization to improve management efficiency. The means and methods of implementing enterprise logistics management informatization should pay attention to the whole process of enterprise management basic business informatization. We should start with the informatization of enterprise logistics basic management, and implement the informatization of enterprise resource planning management, supply chain management, technology and design management on this basis. By strengthening the informationization of accounting management, implementing online TPNPOST system and integrating the resources of upstream and downstream logistics supporting enterprises, BMW Germany shortened the spare parts supply cycle from the original 7 days to 1 day, saving 35% of logistics costs. At present, traditional enterprises in Europe and America adopt MRP management system, and widely use computers to calculate the demand of product parts and materials according to the external demand and order, and calculate the production progress and supply time of raw materials according to the delivery, so as to improve the timeliness of enterprise logistics, even realize enterprise logistics without inventory, minimize the occupation of logistics funds and reduce inventory and production costs. Chinese enterprises should promote modernization by informationization, realize informationization and scientificity of logistics accounting management, and pursue logistics efficiency.