Visit industrial and commercial cluster buildings and industrial park storefronts, strengthen contact with qingyunpu district municipal government, industrial and commercial bureau, tax bureau, Qingqu Chamber of Commerce, capital verification and evaluation departments, and obtain customer information from the source. Obtain the information of ICBC E and ICBC global information platform through multiple channels, grasp the industrial and commercial registration information at the first time, get in touch with newly established enterprises in time, and establish cooperative relations.
2. It is a working strategy for branch account managers to supervise and help the outlets.
Through on-site training, business supervision, publicity of activity plans, etc., we will visit the surrounding markets and shops with the employees of outlets, understand and master the service and product needs of potential customers during the visit, constantly sum up experience and improve marketing skills. When marketing new customers, they will be equipped with online banking, financial cards, business friends cards, credit cards, POS machines and other products. For customers who confirm their intention to open an account, we will fill out some forms on the spot to reduce the waiting time for formal account opening. In case of customers with financing needs, immediately connect with the company's account manager and actively promote multi-department linkage marketing.
3. It is to provide personal financial services for individual customers related to the supply chain and stores.
In terms of account opening, card opening, online banking, inquiry and transfer, precious metal trading, wealth management, personal loan and other businesses, we will tap the potential in depth and coordinate marketing with the personal finance department and personal loan department to promote the all-round development of Nanchang Hongdu Avenue Sub-branch of ICBC.
Marketing case:
In order to further improve the financial services of Chengdu West District Hospital, enhance and maintain customer loyalty, and effectively realize the linkage marketing ability of GBC. Recently, Jinniu Sub-branch and the Ministry of Finance entered Chengdu West District Hospital to carry out 100 publicity and marketing activities of "financial services enter the hospital, exclusive welfare is offered to angels". During the activity, * * * handled 87 medical cards, 52 debit cards and 23 people in E stage; At the same time, 2 new accounts of property companies under the group were collected. On the day of the activity, 132 medical staff participated. The marketing activities are led by the institutional financial business department, and the personal financial business department and the account opening outlets form a service team to provide on-site services. There are two service points on site: the hospital canteen and the group office. The theme of the activity is distinct and rich in content. The service team has carefully prepared a "financial product service package" for customers. The chairman of Sanyou Group and other group leaders and hospital leaders took the lead in handling the medical card at the scene, and the medical staff who went to the scene for consultation and personal business were in an endless stream, with a warm atmosphere.
This activity not only enriched the forms of cooperation between banks and doctors, but also narrowed the distance between banks and customers, deepened the interaction with customers, enhanced the service image of ICBC and promoted GBC joint marketing.