E-commerce information platform is a virtual network space for business activities and a management environment to ensure the smooth progress of business. It is also an important place to coordinate and integrate the orderly and efficient flow of information flow, logistics and capital flow. Enterprises can make full use of the network infrastructure, payment platform, security platform, management platform and other resources provided by e-commerce information platform to carry out their own business activities efficiently and at low cost.
Common e-commerce information platform has the following ways:
(1) portal e-commerce information platform. The platform is operated by portals (such as Sina and Sohu). ), and merchants pay to settle in. This method is carried out in accordance with the unified design format of the portal website, lacking the embodiment and display of individual image, and without the unified display page and unified shopping process and settlement of the enterprise itself. Mall promotion is organized in a unified way, and cashier settlement is unified.
(2) Store-in-store e-commerce information platform. For example, Dangdang and Amazon's store-in-store. Merchants pay to settle in the mall or share sales with the mall, using a unified settlement logistics system and membership system.
(3)C2C e-commerce information platform. C2C is the abbreviation of Consumer to Consumer, and it is e-commerce between individuals. For example, Paipai, Taobao and Yi Bei are all representatives of C2C mode. It is difficult for merchants to establish a personalized online brand image, manage and maintain their own customers and carry out independent personalized promotion by using a unified platform to open stores for sales.
(4)B2B e-commerce information platform. The B2B platform closely integrates the intranet with customers through the B2B website, and provides better services to customers through the rapid response of the network, thus promoting the business development of enterprises. Typical B2B platforms include Alibaba and HC. The revenue modes of B2B platform include membership system, advertising fee, bidding ranking and so on.
(5)B2C e-commerce information platform. B2C is the abbreviation of English Business to Consumer, that is, commercial retail, which sells products and services directly to consumers. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. Representatives of B2C platform include China Authentic Net, Zhuo Yue Amazon, China Dumex, JD.COM Mall, Shanbini Men's Wear, Dangdang and so on. The main income modes are service fee, membership system, price reduction and sales expansion.