According to the specific information of the joint venture company, BYD Toyota Electric Vehicle Technology Co., Ltd. has a registered capital of 345 million yuan and is headquartered in Pingshan District, Shenzhen. The legal representative of the joint venture company is Zhao Binggen, general manager of BYD Auto Research Institute, and the chairman is An Shanghong, president of Toyota Global Powertrain Internal Company. Judging from the configuration lineup of senior executives, we can see how high the two companies attach importance to the joint venture company.
In addition, according to the information released by the joint venture company, BYD Toyota Electric Vehicle Technology Co., Ltd. is engaged in the design and development of pure electric vehicles and their derivatives, as well as the parts of pure electric vehicles and their derivatives; Import and export, sales, after-sales service and related consultation of pure electric vehicles and their derivative automobile parts and assemblies.
According to an official document of BYD, the cooperation between the two parties includes the development of pure electric vehicles for cars and low-chassis SUVs, as well as the power batteries needed for the above products. In the future, the products of the joint venture company will use the Toyota brand, and it is planned to enter the China market before 2025.
Both BYD and Toyota hope that the joint venture company can "make achievements" as soon as possible, whether from the establishment speed of the joint venture company, product planning or the time when new cars will be listed in the future. This is not unrelated to the changes in the current market competition pattern.
The domestic production of Tesla is undoubtedly an important factor to stimulate the cooperation between BYD and Toyota. According to relevant statistics, Tesla sold 367,820 vehicles in 2065,438+09, far exceeding BYD's 65,438+038,000 vehicles to win the global new energy vehicle sales champion. Among them, Tesla models? 3 won the first place in the sales list of new energy vehicles with 300,000 vehicles.
What about domestic models? After the delivery in China, its market attention is unprecedented. It is reported that in February this year, Tesla delivered 3,958 new cars in the China market, accounting for about 30% of the total sales of electric vehicles in China. Under the influence of the epidemic, Tesla's performance was eye-catching. In contrast, BYD sold 2,533 pure electric vehicles in February, down 68. 18% compared with the same period last year.
In the international market, Tesla's hot sales have to make Toyota "jealous". Before the outbreak, Tesla's market value even surpassed that of Volkswagen, second only to Toyota. In June+10 this year, Herbert Diss, CEO of Audi AG, even said at an internal meeting: "The era of traditional automobile manufacturers is over."
Toyota, which is slightly behind the times in the pure tram market, has to take countermeasures as soon as possible. At the annual meeting of Toyota's domestic media at the beginning of this year, Toyota announced that 2020 will be the first year of EV and will launch C-HR? EV, tonzawa EV and Lexus UX? EV three pure electric vehicles.
However, if Toyota wants to catch up with Tesla in China, it will undoubtedly need a strong partner, so as to quickly supplement its "combat power". BYD, which has the core technological advantages of "Three Electricity" and has been deeply involved in the domestic new energy market for many years, is obviously the most ideal partner of Toyota.
In addition, BYD has attracted luxury brands like Daimler to conduct joint ventures with its own advantages. This joint venture with Toyota will undoubtedly be able to handle the relationship between the two parties on the operation of the joint venture company and future product planning more effectively.
It can be predicted that with Toyota's strong quality assurance and brand reputation, as well as the advantages of BYD e platform and "blade battery", BYD Toyota Electric Vehicle Technology Co., Ltd. will become a big "variable" in the future new energy market, and it will also be the odds for BYD and Toyota.
(This article was originally written by Wu Wen Lane New Media Studio, please indicate the source: Wu Wen Lane, Author: Qingfeng)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.