Fang Lu, CEO of Lan Tu Automobile, said, "As consumers become more confident in national culture and national strength, they are more willing to choose national automobile brands with China culture. At the same time, with the strong rise of China automobile in the world, there should be a voice in the world automobile field belonging to the East and China. As a brand rooted in the birth of China culture, Lan Tu has been committed to providing users with high-end new energy vehicle products and services with China cultural heritage and wisdom. Yantu's brand update and upgrade will redefine the cultural connotation of high-end new energy vehicles with China's elegant temperament, create a more confident and elegant travel lifestyle, and help China's automobile brands to jump upwards. "
At this auto show, Lan Tu upgraded its brand color, brand identity and application system, and displayed Lan Tu's brand-new China style with a younger brand. Through the combination of Chinese elegance and pioneer technology, brands and products have a deeper cultural heritage and give modern automobile industry products a unique connotation.
In terms of brand color, Lan Tu drew inspiration from the peak period of China's aesthetic art-the Song Dynasty, which inherited the aesthetic achievements of the Tang Dynasty in an all-round way and created the Song Dynasty aesthetics of "light, light, quality and simplicity", which also coincides with Lan Tu's brand personality of "light, quiet and elegant". Lan Tu sought inspiration from porcelain, poetry, painting, architecture and life in the Song Dynasty, developed the elegant color "cyan" belonging to Lan Tu, and also derived colors rich in oriental aesthetic conception such as indigo and aquamarine, and constructed a brand-new color system with cyan as the main body, which brought users a more elegant and moist feeling.
In terms of brand identity, the new logo continues the design concept of "Heaven and Earth Kunpeng", retains the highly recognizable logo of "Kunpeng spread its wings", and at the same time, the Chinese character "Lan Tu" has been treated inside the outer circle, making it deterministic, circular, street-oriented, Fiona Fang and economical, more friendly, inclusive, lighter, upward and more gentle to contact users.
Huanxin Lanti brand will also focus on the full contact of users, creating a higher-end, more elegant and more comfortable rejuvenation service for users. Users will experience all-round brand rejuvenation changes such as Lanting Jishi products, services, space, App and shopping malls.
Its third model, Lan Tu Zhuiguang, the first luxury electric vehicle in China, also ushered in the official listing. The arrival of the new car will also form a more complete product matrix with Lan Tu Freeman and Lan Tu Dreamer, covering SUV, MPV, car and other market segments in an all-round way, thus providing more car choices and satisfying consumers' diversified car preferences.
As the first car model of Lan Tu brand, Lan Tu Zhuguang's product strength can be described as sincere. Its modeling inherits the design concept of "Heaven and Earth Kunpeng", and the organic curved surface makes the whole car generate a natural curve beauty, and also attributes the light colors at different times of the day to the colors of the body and interior, showing the unique luxury characteristics and heritage of China; In order to entertain every passenger in the car, the new car has also created the largest seating space in its class, with a cockpit as high as1940 mm; ; In addition, the largest panoramic roof in the same class, 14 Dana stereo surrounding the whole car, 128 color stepless adjustable global breathing atmosphere lamp unique to the same class, and the whole car seat is equipped with heating, ventilation and massage functions, as well as the latest high-speed autonomous driving system independently developed by Lan Tu, the unique AR-HUD of the same class, the unique memory parking function of the same class, and the four-tone interaction of the whole scene.
In terms of power, the new car also perfectly balances performance and travel safety. Thanks to the centralized SOA electronic and electrical architecture in Lan Tu, Lan Tu Zhuiguang comes standard with front and rear double permanent magnet synchronous motors, with a maximum power of 375 kW, a peak torque of 730 N m, an acceleration time of only 3.8 seconds per 100 km, comparable to V8 supercar, and cruising range of 580km and 730 N m versions. Whether it is commuting in the city, driving or long-distance travel, it can be satisfied. In addition, the industry-leading generation of 4D intelligent chassis, 65mm adjustable air suspension and CDC empowerment with magic carpet function can also give consideration to the comfort of vehicles under different road conditions and further improve the driving and handling texture of vehicles. The new car is equipped with the self-developed mica battery system, the first 2000MPa integrated thermoformed laser tailor-welded door knocker and 2000MPa door anti-collision beam, 14 active safety function, baby-grade certified fabric, and the unique "one-button privacy" mode at the same level, which can guarantee the safety of consumers in all aspects, and can really "arm the safety to the teeth" and make every trip more.
At this year's auto show, Lan Tu also joined hands with brand friend-Ling Ling, the first surreal virtual KOL in China, to release the concept car i-Cozy designed by intelligent technology China to show the brand's new achievements.
I-Cozy is the third concept car launched by Lan Tu after i-Land and i-Free. I comes from intelligent, which means intelligence, and Cozy means warmth and comfort. It aims to create all kinds of pleasant time in the car for users with humanized technology with temperature. I-Cozy continues Lan Tu's design concept, taking "living in the mountains and seas" as the concept, creating a warm atmosphere of "benevolent Leshan, wise people enjoy water", which more perfectly meets the needs of users.
In appearance, i-Cozy extracted the shapes of "mountain" and "sea" and excavated the cultural connotations and elements hidden behind heaven and earth, mountains and rivers, Kun and Peng. The front face is like a Kun jumping into the sea, and it is amazing at a glance. Pose like a Kun swimming in the sea, ready to go. Front and rear headlights are like Dapeng spreading its wings and soaring. The interior extracts aesthetic intention from "Morning Star and Jade Sea" and adopts "You Xian Hai" suspended cockpit, which shows an elegant and exquisite attitude towards life both inside and outside the car.
In terms of experience, i-Cozy takes "residence" as the core, and is committed to making the car an emotional anthropomorphic intelligent interactive body, making users seem to wander in a warm and comfortable sea of clouds.
Lan Tu i-Cozy is not only a simple product, but also a forward-looking exploration of the future travel lifestyle full of China cultural characteristics. Lan Tu hopes that i-Cozy will lead more intelligent scene experiences, more efficient and intimate interactive experiences, and more concise and elegant visual experience, so that the future science and technology will exude unique China cultural charm from the inside out.
In order to better convey Lan Tu's brand concept of "China Elegance", Lan Tu Automobile has built the world's first ink painting and painting booth. The refreshing booth and immersive interaction attract media and users to rush to punch in.
Lan Tu extracted elements from China's landscape paintings and skillfully applied them to the booth design, which made the booth present the elegant artistic conception of China ink culture. The booth takes the most famous "Moon inkstone" in Song Dynasty as the image, and the reception desk is shaped like a pen, echoing the "Moon inkstone" booth from a distance. The floor of the booth is from black to white, which is quite like layers of ink dripping into the water. There is also a pine tree welcoming landscape, which reflects the hospitality in China's traditional culture. The audience is in the blues booth, as if they were in a beautiful landscape painting, and they feel the elegant and unique beauty of China and the pioneering technology of modern automobile industry products in the collision and integration.
At the beginning of this year, Li Jian, the actor who played Li Xiang in the film and television drama "The Knockout", came to the Lan Tu booth to introduce the Chinese style booth in Lan Tu to netizens and experience Lan Tu's pursuit of light in China luxury electric vehicles. Li Jian said that the Chinese style booth in Lan Tu is unique and makes people feel the beauty of China culture. Lan Tu's pursuit of light fully explained the close combination of elegance and performance, and refreshed people's new understanding of luxury electric vehicles.
At this year's auto show, Lan Tu booth also set up an overseas brand area to show the achievements of Lan Tu brand in telling overseas users about China culture and China stories. Torje Alexander Sulander, Lan Tu's overseas distributor and CEO of Norwegian Electric Road Company, said, "I am very happy to attend this auto show. The design and experience of Lan Tu booth is amazing, which makes us feel the unique elegant style of China. Lan Tu broke the boundary between language and region, not only brought high-end new energy automobile products to Norwegian users, but also told the story of China culture behind the brand, which aroused the interest and love of Norwegian users. In the future, I am also very much looking forward to a more distinctive high-end travel experience. "
Through brand renewal and upgrading, Lan Tu has demonstrated a more confident and cultural brand posture. The unique "Chinese style" is also a powerful expression of Lan Tu's self-confidence from strength to culture. In the future, Lan Tu will rely on its brand image and strong product strength to continuously meet users' demand for "safety, comfort, respect, pleasure and taste" of new energy vehicles.
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