Youku takes "the fastest is king" as its product concept and constantly improves its service strategy. Its outstanding product characteristics of "quick play, quick release and quick search" fully meet the growing diversified interactive needs of users and become the leading force of domestic video websites.
Youku encyclopedia:
In 2007, Youku first put forward that "photographers are everywhere" and advocated that "anyone can be a photographer", which triggered a wave of photographer culture with a strong response. After many photographer video theme relays and photographer training camps, Youku has now become a gathering camp for Internet photographers.
Since its official operation on June 5438+February 2, 20061,Youku has maintained its advantages in many aspects, taking the lead in the domestic video industry, and its performance has developed rapidly. In July 2007, internet society of china released the 2007 China Internet Survey Report, which showed that Youku was deeply loved by users, and its brand awareness was ahead of other websites in the same industry.
On August 29th of the same year, Youku.com was selected as one of the "Top 2007 Most Potential Technology Venture Capital Companies in Asia 100" and became the only video website to win this honor. On June 5438+February, 2007, ac Nielsen Company, a well-known research organization, announced that the daily broadcast volume of Youku video was the first to exceed 1 100 million, and the number of daily independent visitors exceeded10.2 million.
In the future development, the cooperation modes generated by Youku platform will be various.
"The whole world is watching a brand-new online lifestyle actively advocated by Youku," Gu Yongqiang said excitedly. What we want to build for netizens is a micro-video Expo, a micro-video boutique library, and a world of video experience, creation, communication, recommendation and sharing. In Youku, we use video language to express ourselves and share the world. "