Jilin Province, located in the core area of northeast black land, is an important commodity grain base in China. 10, the province's grain output has been maintained at more than 70 billion Jin, and it exceeded 80 billion Jin in 202 10/0, and the per capita grain possession and commodity rate ranked first in the country. Not only that, Jilin, which is located in the world-famous "golden rice belt" and "golden corn belt", has superior ecological environment and suitable climatic conditions. The rice and fresh corn produced are natural and high-quality, and enjoy a good reputation both at home and abroad.
In order to transform the advantages of grain resources and quality into brand advantages and economic advantages, Jilin Province issued the Guiding Opinions on Promoting the Brand Building of Rice in Jilin Province in 20 13, which officially started the brand building of grain in Jilin Province.
Since then, Jilin Province has taken the lead in launching the brand of "Jilin Rice" under the name of the province, integrating high-quality regional brands, key enterprise brands and characteristic product brands in the province, and forming a brand matrix of "trinity" of regions, enterprises and products. Through the platform of the government, the association strictly controls, and enterprises play a leading role and work together to promote it.
Current situation of rice development in Jilin Province
After several years of brand building, "Jilin Rice" was selected as the "National Brand Project of Xinhua News Agency" and became the "Platinum Business Card" of Jilin agriculture. Its regional brand and enterprise brand rice were selected for important international conferences such as Hangzhou G20 and designated rice by China Antarctic expedition team.
Jilin City, Changchun City, Liuhe County, dehui city City, shulan city City, meihekou city City and Baicheng City were awarded the titles of "the hometown of high-quality japonica rice in Gong Mi, China, the hometown of high-quality japonica rice in China, the hometown of volcanic rice in China, the hometown of high-quality small town rice in China, the hometown of ecological rice in China, the hometown of yellow rice in China and the hometown of weak alkaline rice in China".
In 2020, Jilin Province issued the "Implementation Opinions on Strengthening the Brand Building of Fresh Corn and Accelerating the Development of Fresh Corn Industry", which marked that after the brand of Jilin rice, the brand building of fresh corn was fully launched and a "golden business card" was created. At present, a number of leading industrialized enterprises such as Nongsao, Mei Jia and Xue Lu have emerged, and their products are sold to 30 provinces in China and exported to Japan, South Korea, Australia and Russia 16 countries and regions.