Do you know that there is something fishy in the gift area? How to outsmart developers when buying a house

Nowadays, the sales method of "gift area" has been applied to the marketing model by many Wuxi real estate enterprises. They have launched two-bedroom to three-bedroom, three-bedroom to four-bedroom, direct gift area and other seemingly preferential promotional activities to attract the attention of property buyers.

It is not difficult for buyers who have seen the market to find that the so-called "gift area" of buying a house has many problems in actual transactions. For example, the plot ratio of the community has increased, the quality of the building structure has declined, and the design of the apartment has been changed. Then, when buying a house, is it worthwhile to have a "gift area"?

"In the process of looking at the house, many properties have the promise of' buying a house and giving away the area', but the size of the giving away area is somewhat different. Some said to send the garden, some said to send the basement, and some sent the balcony. " Xiao Zhang, who recently looked at the house, ran a lot of real estate. For the promotion of the gift area, he thinks it is very affordable for buyers. In reality, many "prospective owners", like Xiao Zhang, welcome the "gift area" of developers. In their view, developers give people away, property buyers get benefits, which can be described as the best of both worlds.

At present, the gift area marketing method is very popular among developers in Wuxi property market. In addition to special rooms, it is another effective marketing strategy to attract buyers by offering attractive discounts. In fact, there are indeed some property buyers who bought it under the promotion of the gift area. A certain site in Dong Xi said that after a period of giving away the area, the speed of pushing the site was improved compared with the previous period, and the number of visitors in the sales department also increased accordingly. Now there are many buildings in the market that adopt this marketing strategy. Each project presents areas in different ways and forms, such as gardens, large terraces, basements, high-rise spaces and balconies. ...

But at the same time, there are also many property buyers who have many questions about the practice of developers giving away space. They said that developers give buyers some area for promotion, but the so-called "gift area" of some properties is too large. For example, individual buildings claim that the gift area reaches 20%, which is unbelievable.

Advertisements such as "changing one room into two rooms", "changing two rooms into three rooms" and "giving away balcony gardens" often appear in the sales rhetoric of developers and are called "area marketing" by the industry. In the same price of property, it is obvious that buyers are more willing to get more living space. For the general promotion of real estate, some buyers said it was acceptable.

Of course, there are also many property buyers who question this. Many property buyers think that "the wool is on the sheep". How can developers give the area to property buyers? Nothing for nothing. The gift area of buying a house is just a means of promotion for developers. It is not clear whether it is a "pie" or a "trap".

Gift areas are generally located in balconies, home gardens and other parts. Most purchase contracts will not include the gift area. Of course, the real estate license is also difficult to reflect. If the donated area can not be implemented in the later period, or because there are quality hidden dangers and property rights disputes in the donated area, it is difficult for the law to protect the interests of the owners in the case of mortgage, inheritance and demolition.

According to the reporter's understanding, many cities have issued corresponding regulations for this promotion method, explicitly prohibiting "giving away space". Therefore, property buyers must keep their eyes open and be cautious about giving away areas and other concessions.

(The above answers were published on 2015-10-17. Please refer to the actual situation for the current purchase policy. )

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