First, transfer weights between stations to attract spiders.
I believe many friends have heard of the concept of "station group", that is to say, many websites are created, and then the weights are transferred to each other through these websites. You know, it is not difficult to optimize the second-level domain name website with white hat and make it rank, as long as you are willing to stick to it. After all, the second-level domain name has higher weight than the second-level directory, second only to the top-level domain name, which is very helpful for keyword optimization. As long as our website server handles it well enough, we can do a good job in keyword ranking by obtaining a large number of second-level domain name websites to optimize the site group.
However, in the process of building a website, the author often encounters the situation that after the new website is established, that is, after the second-level domain name website has just been opened, the articles updated in this second-level domain name website will not be included and published for a long time. Then the keywords pointed by this second-level domain name will naturally disappear. At this time, what should we do to collect and publish the updated content of this second-level domain name as soon as possible?
Second, update articles regularly.
Although it is a cliche, this issue cannot be ignored and is the most important. You should know that the operation of the website depends on your own content. So if the search engine doesn't publish articles, does it mean that the ranking of this website has disappeared? That's not true. When we visit the site site, we can only see the homepage of this site, but as long as we can update the articles regularly, we can let Baidu index it. With the increasing number of indexes, even if the updated articles are not published, those indexed articles can still transfer the weight to the homepage of the website. As time goes on, the ranking of this secondary site will gradually appear and climb slowly. At this time, it is just around the corner to enter the keyword homepage and even get a better ranking.
A friend has consulted the author. Is it true that the more articles are updated, the faster the ranking will be? The author gives a positive answer, but there is a prerequisite that the updated articles should have a certain quality and cannot be collected articles. Although the collected articles will still be included as indexes in the initial stage, these collected articles are often victims, and they often disappear without a trace whenever Baidu updates or changes its algorithm. In practice, the author found that an original second-level domain name website and an acquisition second-level domain name website tend to be more stable in the face of the storm, and even when others are calling for wolves, the website rankings rise quietly. Therefore, the author thinks that it is more important to update the articles in the website regularly and write more materials suitable for the target consumers, which is obvious from the perspective of optimization.
Thirdly, analyze the reading habits of the target consumers.
It is very important to do website SEO technology, but the idea of planning is more important. The author thinks that SEO pays more attention to the planning thinking, and the technology can be continuously improved in practice, but the planning thinking is different, which requires the combination of various knowledge and creativity. We often talk about user experience in optimization, so what is user experience? In fact, it is the reading habits and interests of the target consumers of the website. As long as you can grasp what these people want, the user experience will be improved accordingly. For example, the consumer group we are facing is a student group, but the website always recommends products that students can't afford, so these consumers are naturally not interested in the content of the website and the bounce rate will increase. At this time, something needs to be done to cater to the consumption habits of these consumers. Consumers can give whatever they like, and if they are coaxed properly, the bounce rate of the website will naturally decrease, and Baidu Spider will be more and more trusted, which will help the website content to be included faster.
Fourth, do a good job in the spread of external chains.
In addition to attracting consumers to our home, we also need to promote the website appropriately, so that others can know what the website does and what products or services can solve their problems. As long as the promotion work is done well, it can not only attract accurate traffic, but also promote the crawling and collection of spiders, so this work is also very important.
Fifth, SMO (social media optimization) needs to be synchronized.
In addition to regularly updating articles and spreading outside the chain, there is another thing that is becoming more and more important now, that is, the construction of SMO.
News source resources are very important for a website, because it can make the website known to people, and at the same time, it can keep high-quality external resources.
Various sharing projects are also critical, such as reprinting website articles by WeChat friends circle and reprinting website articles by various SNS communities. Although these resources are not necessarily stored in the external chain, it is very helpful for website brand building as long as the content of the website is spread out.
Abstract of intransitive verbs
In the process of building a new station, there is often a Baidu audit period, which makes many webmasters feel very hard. On the one hand, they have to cope with the pressure from the boss, on the other hand, they have to look at Baidu's face, so they often hope that the new station can be successfully included and ranked smoothly. In order to let the webmasters who are in charge of the operation of the new station get through this difficult period as soon as possible, the author enjoyed the method of spider's accelerated inclusion of the new station when building the second-level domain name site group, hoping to bring inspiration and help to all friends, thank you.