With the rapid development of e-commerce, many people choose online shopping, and many Taobao shops have also developed. The following is a list of frequently asked questions in Taobao shops that I searched for you for your reference. I hope it helps you!
1. Free traffic will not rise to you indefinitely.
In other words, your natural search ability is awesome, even if you are superb! Even if you don't consider the overall traffic ceiling, your store will have a natural search traffic access ceiling. And this upper limit is different according to your store foundation, your category and your store level.
Why? It's too simple. Taobao constantly lets you get free natural search traffic. How does he make money?
Give a simple example, for example, your previous store has a good foundation, and the conversion rate and comprehensive quality score are good. That's a shop selling ladies' sweaters, and the store level is Crown. Assuming that Taobao will give you 1% natural search traffic for such a store, then this is your upper limit! Your natural search technology is too awesome to break through this upper limit! Of course, I don't know exactly how much I will give you. There are many factors involved!
So when your shop can perform in all aspects, but it is really difficult to break through the bottleneck, don't consider the problem of natural search again! There are many sellers who feedback that there is no problem in the store, but it is difficult to break through the bottleneck. Suggestions are to drive, drill exhibitions and activities, and expand other traffic channels!
2. Will the through train affect the natural search weight?
Too many people are struggling with this question, that is, whether driving helps to improve the weight of natural search! Some people say yes, and then they will take screenshots for example. Some people say no, and they will take screenshots for example. Some people say that special will not only help, but also lose weight.
Is there? ?
Don't think so complicated! What is the impact, in fact, does not depend on whether you drive, but on the level and effect of your driving!
You drive, as a result, your driving skills are not good, the conversion rate is also very low, and the quality can't be separated! What would Taobao think? The traffic you pay for cannot be converted into purchase. Wouldn't it be a waste to give you natural search traffic? I can't give it to you, not only can't give it to you, but I may also get back some of your previous natural search traffic! Because he knows that it is a waste to give you traffic!
You drive, the technology is very good, the conversion rate is very high, and the input-output ratio is beautiful! What would Taobao think? Not bad, this single flow is of high value. Give him some natural search traffic and encourage him!
Therefore, suggestions: small and medium-sized sellers, if your driving skills are not good, consider your natural search, and don't just driving without a license!
3. How to get more opportunities for new products?
Taobao will definitely give new products a chance, there is no need to question it! Just a lot of opportunities. If you want to get more opportunities, you need to do the following (not all, but all are important):
1) We must do a good job in the whole store, improve the overall quality score of the store, and set a standard of 90% for ourselves;
2) The conversion rate, refund, activity and innovation degree of the whole store should be done well;
3) New products must be sold, preferably within 24 hours;
4) After the new product is put on the shelves, the price information cannot be moved. If you move, the weight will be affected. If the price is adjusted, it can be adjusted through cashback or promotion tools;
5) After the new product is put on the shelves, the title can't be moved casually, so we are required to consider the title and the time when it is put on the shelves. If it is necessary to move, do not exceed 4 words, and modify it in the early morning, because it is the easiest time to be included;
6) The title is guaranteed to be unique in the whole network, and the first picture is made by yourself. Even if it is distribution, you should take back a product and take photos yourself;
4. What are the key indicators for natural search optimization of new products?
There is no clear and accurate answer to this question, which is entirely based on experience, but it is very logical. The new product cycle is generally 28 days, which is four off-shelf cycles. In these four off-shelf cycles, the key evaluation indicators of search engines are:
(1) Key assessment of the first off-shelf cycle: click rate;
(2) The key assessment of the second off-shelf cycle: the store stay time (including page stay time and bounce rate);
(3) The key assessment of the third off-shelf cycle: conversion rate;
(4) Key assessment in the fourth off-shelf cycle: praise rate with words and sharing rate (i.e. feedback status);
Note: I am the first to pay attention to the click rate of the off-shelf cycle, but this indicator is more important, which does not mean that other indicators can be ignored!
5. What is the effect of sales volume on natural search weight?
In fact, sales as an important factor in natural search ranking is normal, because it is the most popular! But why don't high sales necessarily have rankings? What activities outside the station have weight and what activities inside the station have weight?
Think too much, although Taobao will also tell you some rules that count. But the reality is:
What is the price of your high sales!
You make "seconds kill", 9.9 yuan package, and make money at a loss! When the sales volume comes up, the weight can come up! This is an old game, but it doesn't work now!
Why?
Because Taobao wants a "normal" price baby, not a low-priced baby! Why is Taobao always criticized? Nothing more than fraud! Uncle Ma Yun is also very uncomfortable. He knows that low-priced baby often means poor quality!
Therefore, if the sales volume is the same, under normal circumstances, Taobao will give priority to displaying high-priced goods. At the same price, the baby with high sales volume is given priority.
6. Is it still useful to brush the bill?
In fact, in theory, the basic brushing behavior, as long as it is not a normal purchase, Taobao's search engine will monitor it, but some will be found out and some will be fine, but nothing is not necessarily useful. It is very likely that the higher you are, the lower your ranking will be! Many people will say, invisible force reduction?
We don't consider what is damaged here, only what is not. Whether it is useful or not is related to the matching degree between your product and the brush hand! Get to the point directly: if you are an unpopular category, niche market or low-end market, then as long as you have good technology; If it is a big category, especially a non-standard category, it will be personalized, so sorry, the difficulty will increase!
Reason: it is determined by the characteristics of the person who brushes his hands!
7. Don't be nervous about personalization.
When we first talked about personalization, many sellers were very nervous: there was no traffic when there was no personalization, but now there is no traffic with personalization! You think too much again: personalization is only beneficial to sellers, so it can be said that it is harmless!
What is the subtext of personalization? Your flow is more accurate and the conversion rate is higher! You will gradually find that your work becomes easier to do. Why? Because the characteristics of the people you serve are becoming more and more obvious!
In fact, what you should really be nervous about is that you are not personalized. Many times, this means that you have been abandoned by Taobao's search engine!
8. Did it explode or not?
No matter what Taobao says about explosions, there are still many people who keep telling you how to make explosions. Is the explosion still useful? Do you still need the explosion strategy? You think too much again!
What is the explosion in the real market sense? Your goods are accepted by most people, liked by most people and very popular! Can such a baby Taobao not be recommended? Does such a baby help the comprehensive weight of the store?
However, if your so-called explosion is high sales! Then this sales volume is accumulated by activities, through trains and ultra-low prices. Does this explosion make sense? From a certain point of view, this should be an explosion approved by the seller, not an explosion approved by the consumer!
9. How to improve the exposure of products?
If most of the exposure is not easy to understand, then I will translate it into Taobao terms and everyone's thinking will be clear. Increasing exposure is actually increasing the number of exhibitions, but I want to emphasize that the number of exhibitions and the click-through rate complement each other and are indispensable. Okay, now we're clear. To increase the exhibition volume and click-through rate, the exhibition volume involves keywords. By analyzing the display index of keywords and searching the transaction index, high-quality keywords can be screened out. Specific can use taobao index, business personnel, search drop-down box, through train keyword analysis to choose.
Please note the following points:
First, first of all, we must ensure that the user search volume reaches a certain order of magnitude, otherwise even if you get a good ranking, there will be no traffic.
Second, it is good to choose a keyword with high index, but the competition is big and the optimization is difficult, so it is necessary to choose a keyword with more search times and less difficulty.
Third, the flow itself is not necessarily valuable, only the effective flow that can be transformed is an asset. Choose keywords that users have revealed certain purchase intentions and are more targeted.
Fourthly, after the core keywords are adopted, the long tail keywords are expanded to diversify the keywords. Long tail words can judge users' intentions and have great commercial value. Through the core keywords, we can know which specific words consumers will use and what the search index is, so as to expand.
Fifth, the relevance of keywords, even if you get a good ranking through optimization, or even a lot of traffic, but not your target customers, low conversion rate will lose its meaning.
6. The words with the most searches and the least competition. In addition, promotion channels can also increase product exposure.
10. How to operate the seven-day spiral growth rate?
The 7-day spiral method is only one of the assessment dimensions of Taobao ranking, and it is not the only one. Usually, the 7-day spiral that everyone understands is increasing every day. Actually, it is not. It can't be said to be a seven-day spiral, but it should be periodic, that is, seven days.
It should be noted here that the first day of the next cycle generally depends on the fourth day of the previous cycle, so special attention should be paid to the data of the last three days of each cycle, such as visitors and conversion rate. To ensure that the conversion rate of major dimensions in the last three days is higher than the average level of peers. It takes about four cycles for a new product to get enough natural search (7 days is a cycle). Here is a way to ensure that the item will not die. Note that this is not a spiral, nor is it anything. In the first cycle, we will put on the shelves and do basic sales (at least 2-4 transactions/day, and directly drive for 3 days and measure the money for 7 days). In the second cycle, we will continue to do basic sales (3-5 transactions/day), and in the third cycle, we will continue to do basic sales (4-6 transactions/day). The through train single plan is basically stable, and the drilling and exhibition promotion is of interest to customers. At this time, natural search is bound to stabilize.
1 1.
Brush sheet is a double-edged sword, with less icing on the cake and more.
Each brush should have a purpose, supplement transformation, appropriate small-scale supplementary data, supplement the sales rate of activities, or the basic sales of new products in the past few days. It is feasible, but it is absolutely wishful thinking to try to fight back in singles.
Recently, many people have asked me about the brush machine, and the product has been downgraded, so the keyword search can't be found. Brushing a bill is just a tool, and it cannot be used as a way to survive in running Taobao stores or brands. My advice is, what do you do when you don't know there is a brush list? Do you need to summarize and optimize the baby title, the baby shelf, the creativity of the main picture, the layout planning of the detail page, customer feedback and other aspects to optimize the product quality and packaging, as well as visually?
12. How to remedy the loss of the baby's right to make up the bill?
I'm sorry that you can't appeal even if you are punished and demoted, but even if you find Taobao headquarters, it won't be solved.
13. What is a card slot and how to do it?
Generally speaking, the card slot is reserved through through-train bidding. For example, the keyword down jacket has been added to the promotion of through train. Then when you bid, the system will prompt you where you are now. For example, if you want to reserve the third place, you can directly find the third place prompted by the system. At this time, if you bid for 3 yuan, click OK to reserve the card slot successfully.
If you want to stay stuck in this position, you should observe more data, because the competition is fierce, and maybe others will take your position away. Be careful not to blindly add positions. Although some positions are good, they are not suitable for your products. Don't put them with products with higher cost performance than you!
14. What is the price band? How to calculate what are standard and non-standard products?
If the price is difficult for many friends to understand and the calculation may be more complicated, then I will simplify it. For example, if the baby on a tofu block sells for 100 yuan and sells for 3,000 yuan, then the output value of this price band is 300,000 yuan/month, which means that if your baby wants to go to this place, he must be able to surpass this, and every position can be calculated. However, it is noticed that many babies have great growth value, but the sales volume is not that much at present, so we often see the sales volume of several hundred pieces of tofu, which is the fast-growing baby. It is especially important to note that the higher the unit price of this link, the higher the weight!
Standard products, such as Apple 6 phones, are selling this product. Non-standard products, such as clothing, have various styles.
15. One computer opened two Taobao shops. Will this have an impact?
It doesn't matter, as long as there is no duplicate allocation.
16. How to play Taobao weight this year? How to make explosions?
In order to develop omnipotent Taobao, Taobao has been grasping better products, so it will support new stores and new products. Each store will get seven single product support opportunities every quarter. If you revitalize your new items within three months, you will continue to support them.
If all seven opportunities are wasted, that is to say, all seven are dead links, then you won't enjoy support when you go to Xindu this quarter, because you wasted seven opportunities, which is enough to prove that your products and operations are not good. But in order to avoid seasonal influence, I will still give you several opportunities next season. So please cherish every opportunity and don't let the shop become a dead shop.
This year, the weight of sales volume has been weakened in order to develop high-quality shops with high sales volume. Note that a baby has four stages: initial stage (shelf life -7 days), protruding stage (7- 14 days), growth peak stage (14-49 days) and plateau stage (49 days later). In other words, the baby has not been long for 49 days, and it has basically started. Therefore, through the calculation of this search rule, if we want to do a good job, then we must ensure that every item in the whole store must be sold, and every SKU of every item must be sold every 28 days. This is the so-called whole store marketing. The higher the marketing rate, the easier it is to get Taobao's display. Pay special attention to the comprehensive indicators of the store, such as dsr score and favorable rate. These links are particularly important.
17. How can I find out what words Taobao showed me in the store?
First of all, you can judge by the keywords of your baby title.
Second, you can enter the business personnel and order live broadcast? Real-time visitors, now that the business staff has been upgraded, you can see from which channel the visitors entered the store and what keywords they searched, all of which are clear.
Third, you can enter the physical examination center and click on the source. There will be keyword hints here.
Pay special attention to the following points: Tips: How to use data to optimize descriptors that meet your baby attributes can improve the search ranking, while abusing keywords and piling up irrelevant words will reduce the search ranking.
18. How to swipe the phone bill?
As for how to brush the mobile phone, it is only recommended to supplement the keyword conversion rate data appropriately. Please refer to the solution to my previous problem for specific keywords.
Regarding the new product label, I will tell you how to get the new product label.
First of all, this is related to the sales rate, activity, novelty rate and store style of the store. The overall index of the store is good, Taobao will give priority to displaying the new treasures of the store, and the probability of labeling new products is high.
Second, the new baby title must be unique in the whole network and must not be copied. Your title is the same as others. Is this a new product?
Third, the more detailed the attributes, the better, so that Taobao system can collect your treasures more comprehensively. For such a baby, Taobao will give priority to the display, because the system is easy to locate the baby.
Fourth, the pictures must be original, preferably taken by yourself and modified by yourself. There is no second one in the whole network. The product number should also be written in a special way and be as unique as possible.
It should be pointed out that:
Don't change the name and price of a new product during its launch, which will easily lead to the disappearance of the label of the new product.
Second, new products must be sold within 24 hours, because it only takes 24 hours for Taobao to include single items, and then they must be sold again the next day. The transaction needs to be completed on the first day of the second cycle. If there is no transaction for 14 days, the new product label will disappear.
19. How to price the baby?
Pricing determines the world!
What does pricing mean? For most of our sellers, the meaning of pricing is to see how much money we want to make. In fact, this is completely wrong. Our profit is just a reference point. If we use profit margin to price, then you will definitely not reach the maximum value of this item!
As the name implies, pricing is the suggested value, and this figure is used to reflect the value of this single product. Here, I want to share with you some common pricing techniques. The popular competition mode this year is to sell non-standard products first, and then increase the price according to the increase of sales volume, 8%- 10% at a time, because exceeding 12% will affect the price band. If it is a standard product, take the former 12%.
20. The new store is about to open. Which platform can I use to publish the brushing task?
The platform is unreliable. If you must brush, I suggest you join the brush group and find a real person to brush each other. The brush list is uncontrollable, and no one and no platform can achieve 100% security.
2 1. The baby has been on the home page. Why did it suddenly fall into the search and could not be found?
Many similar situations have happened this year, leaving many sellers at a loss and wondering what went wrong.
Let me analyze it for you. Sometimes the baby's weight drops inexplicably and the ranking is gone. The explosion in the store is more obvious. Of course, on the one hand, it is because of the fragmentation distribution trend of traffic. On the other hand, a very important factor is that the natural search ranking of baby has begun to shift to store-oriented, which is why I ask everyone to extend from the idea of single item explosion to high-quality stores.
This situation is analyzed from two aspects:
First, in terms of single products, remember to count the popularity rankings every day, otherwise you don't know where the problem is, and you must find the problem in time. In view of the explosion, we need to check the keywords of business personnel in the past 7 days, and then analyze the click-through rate and conversion rate of these keywords, as well as the overall conversion rate, collection rate and purchase rate of this baby. If there is a significant decline in these data one day, we must find them in time and make up the list immediately to maintain the data, and be careful not to make up the text indiscriminately.
Second, stores should pay attention to the comprehensive score, dsr, dispute rate, sales rate, overall conversion rate and refund rate. These are the most important data. Where there is a problem, find a way to solve it immediately, and it can't be delayed, otherwise it will be difficult to remedy it.
22. The through train starts the new product plan and the regular plan. Can the baby who has been pushed to stability in the new product plan be moved to the regular plan, and will it affect the score?
I'll tell you the rules, and you can think for yourself whether you can do it according to your idea. The baby weights in the same plan will affect each other, and the keywords in the same baby will also affect each other, but the influence between plans is ignored.
23. How to quickly restore traffic and visitors by deducting 2 points from fakes?
There is something wrong with your problem, and the weight of the deduction shop will be reduced. This is a mandatory rule, which will definitely have an impact on rankings and activities. There is no doubt about it!
Want to improve, share a tip here, open the physical examination center, and then click search source. Look at a hint next to it: optimizing descriptors that meet your baby's attributes can improve the search ranking, abusing keywords and piling up irrelevant words will reduce the search ranking. Follow this operation.
24. Recently, the newly opened Erxin store has less and less people and fewer visitors, and the conversion rate is very low. How to improve?
I can only give you advice, and then you need to implement it yourself.
1. Recently, the traffic is getting less and less, the number of visits is getting less and less, and the conversion rate is low, so you should first analyze whether it is the traffic decline caused by the decline in conversion or the decline in the ranking of major keywords.
Second, optimize the key words of core transformation.
Third, analyze the reasons for the decline in conversion rate (the first few evaluations, see the logic of jump rate, residence time and typesetting on the details page, analyze the advantages and disadvantages of competing products, and analyze the visual impact effect. And optimize and improve the conversion rate from these aspects).
Fourth, stop the vicious circle, check the comprehensive indicators of shops, reduce the refund rate, increase the repurchase rate and increase the sales rate.
5. The store's reputation is too low, so it is necessary to strive for rapid promotion, join the promotion and rapid competition, and measure the payment, otherwise it will be very passive.
25. The conversion rate of small sellers in Taobao has been very low. How to improve the conversion rate?
Optimize the conversion rate from the following aspects:
First, the price system. Now buyers like to compare prices. Your price doesn't have to be very low, but it should be at a reasonable price. If your price is too expensive (although the profit is high), the conversion rate will definitely be affected. Price positioning should refer to most sellers with large sales volume. Reasonable price will bring high conversion rate and objective profit. Mainly analyze the price system of competing products.
Second, the detail page, which is undoubtedly very important, includes typesetting, logic, visual effects and so on. , mainly referring to the jump rate, average stay time, purchase and collection, these data are analyzed.
Third, the last four pictures in the main picture must have a short and exquisite effect. These four pictures are condensed versions of your whole detail page.
Fourth, the evaluation of buyers, mainly the evaluation of the top few, as well as additional evaluation.
Fifth, the customer's printed matter is becoming more and more important.
Sixth, the store dynamic score and the single item dynamic score, the higher the better.
Seven, after-sales commitment, after-sales service, logistics system, if I really want to buy your products, this time I will know what your commitment is, what after-sales service is, and what logistics company to use.
Eight, the pictures corresponding to SKU products, especially affecting the conversion rate of wireless terminals, must be uploaded.
Nine, customer service communication skills, this episode of Red Rabbit to improve.
X. accuracy of flow. It is suggested that the long tail words related to attributes should be optimized and popularized as much as possible in the early stage to improve the accuracy of traffic and improve the conversion rate.
26. Why is the flow of my new baby always low and stable after one month? What can I do to improve traffic conditions?
Any baby visitor promotion must do the following:
First, the comprehensive score of single products is higher than that of peers.
Second, the conversion rate of single products is higher than that of peers.
Third, the click-through rate of the main picture of a single item is higher than that of its peers.
Fourth, the refund rate of single products is lower than that of peers.
Fifth, the repurchase rate of single products is higher than that of peers.
Sixth, the store's comprehensive score is higher than that of peers.
Seven, single product dynamics and store dynamics are higher than peers.
Eight, after-sales indicators are higher than peers.
Nine, the favorable rate is higher than that of peers.
Of course, there are details, such as delivery speed, customer confirmation of receipt speed, quality refund rate and so on. But as long as we can do these main things, the traffic of visitors will definitely increase!
27. I did Taobao two years ago, and there are already four diamonds in the store. For some reason, I haven't done it for two years I plan to do Taobao now. Should I open a new store or an old one?
It is ok to open an old shop. If the store has a good praise rate and no history of violation, the products mainly sold now are of the same category as those sold before. It is suggested that the old shop is an old shop, and the old shop with X years still has an advantage.
28. I opened a new Taobao shop, which specializes in high-end cashmere coats. No one took care of it for a month. How can we get out of the predicament?
The market for high-end cashmere coats is relatively small, so don't be discouraged when the new store opens for a month. My advice to you is:
First, since you are high-end, don't participate in low-end products. For example, if you sell 3K-4K products, don't hang a product below 1K, which will easily affect the positioning of your store and the crowd.
Second, high-end and then your shooting, vision, layout and so on. It must be upgraded, because in the eyes of customers, only awesome shops can sell awesome products!
Third, in terms of promotion and optimization, the traffic is small, but accurate. After all, your customer base is small, there is no need to mention words, which is very inaccurate.
Recently, the traffic of all shops has dropped sharply. What remedial measures are there?
I have shared a lot of methods about traffic decline, and today I will share another method.
Step 1: Check whether the market flow is declining. If the market decline is directly proportional to the decline of your store, don't worry.
Step 2: Check whether the flow rate decreases due to the decrease of conversion rate. If yes, improve the conversion rate of a point, for example, 2% before, and then increase it to 3% with the help of old customers in the near future, and persist for 7 days.
Step 3: Check whether the ranking of main keywords has dropped. If the main keyword has dropped, then add this keyword to the promotion of 14 days, get stuck at a high price and pull back to the ranking. If the ranking has not changed, but the traffic has dropped, it means that your click-through rate has dropped. You must optimize the main picture and improve the click-through rate, which exceeds the average level of peers.
The fourth step is to check all the indicators of the store, such as dsr, refund rate and after-sales indicators. Pay attention to the key points, improving the repurchase rate can make up for everything!
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