Leng Runhua, who wrote "Introduction to Marketing" on 20 12 and published it in East-West Communication, a media in ceramic industry, put forward new "four elements of marketing", namely "product, exchange conditions, information and human feelings". Leng Runhua believes that ever-changing marketing is the final evaluation index and foothold of all marketing behaviors.
First, products; Guided by better meeting the needs of consumers.
Second, exchange conditions; Guided by the buyer's lower transaction cost of "time, energy and currency".
Third, information; Guided by faster product information dissemination.
Fourth, human feelings; People's emotion is the source of all interests (material interests and spiritual interests), and it is also an ideological concept, also known as "human view". Generally speaking, it is the attitude of being a man, which includes the choice of material interests such as morality and honesty, as well as the choice of spiritual interests such as friendliness and politeness. In marketing, it is mainly guided by "more trustworthy and more friendly".