Question 2: What is the specific content of the survey process brief? If it is Internet research, I have some suggestions. I want to know that the market research and prospect forecast analysis report of products can be made from the current market analysis. Of course, it is inseparable from big data analysis. In the past, research was done manually, but now there are huge customer resources on the Internet.
Market research mainly includes three parts: consumer demand research, product dealer research and competitor research. Duoruike public opinion data analysis station can collect information by covering the whole network according to the direction of users' attention, and generate various graphic analysis reports according to key data such as demand research, product dealer research and competitor research.
Product research: The system configuration of multi-Ruike public opinion data analysis station pays attention to keywords and competitive keywords, and monitors and analyzes the accurate market situation. According to the information monitored by the system, we can manage, export briefings, generate charts, etc. on the public opinion system service platform, eliminating the tedious manual repetitive operation and debugging. The system only needs special care, simple operation, comprehensive data volume and convenient processing of various reports. To sum up, the function of product research is a preliminary and extensive research after product release, which helps to understand consumers' expectations and initial satisfaction with new products. Of course, the ultimate goal of product research is to make products more popular and create greater value.
Understand the market demand, determine the target users, and determine the product core through the investigation of Duoruike public opinion data analysis station, so as to make it better; Provide arguments for leaders at the meeting; Identify, collect, analyze and disseminate marketing information systematically and objectively, so as to improve the quality of product sales decisions, solve problems existing in product sales or look for opportunities, and grasp primary resources in time; Verify whether our target customers are what we want and what products or services the target users want; Understand whether we can meet the needs of target users and whether we are willing to meet the needs of target users; Identify the product opportunity gap, then measure various factors and formulate the product strategic route; For brand-new products, I have an idea before the investigation, and then I will verify the feasibility of my idea through the investigation.
Question 3: What is the content of online market research? Online market research (also known as online market research) refers to the process of systematically collecting, sorting out, analyzing and researching marketing information based on the Internet. The contents of online market research mainly include
1, market feasibility study;
2. Analyze the sales opportunities and potentials in different regions;
3. Explore various factors affecting sales;
4. Competition analysis;
5. product research;
6. Packaging test;
7. Price research;
8. Analyze the characteristics of specific markets;
8. Consumer research;
9. Image research;
10, dynamic study on the change of market nature;
10, advertising monitoring;
1 1, advertising effect research, etc.
Question 4: What role does the research report play in fully understanding the market and products you want to study? You can have a more comprehensive understanding of some unknown information about your products and market. It can provide more interactive data for your research project.
Question 5: What does the investigation of marketing environment include and how to do it? The research on the marketing environment of Guanzhong marketing mainly includes macro environment and micro environment. Macro-environment includes economic development status and development trend (industry development), population environment (consumer survey), politics and law. Micro-environment is mainly the internal environment of the enterprise, including products, staff quality, management structure and so on.
Question 6: What are the aspects of the investigation plan (1) Purpose of the investigation: The purpose of the investigation should conform to the objective reality, which is the first question to be clarified in any set of plans, and it is also a guide to action. (2) Survey object and survey unit: the survey object is the whole, and the survey unit is the individual in the whole. (3) Investigation items: that is, the contents that the investigation unit should register. (4) Questionnaire: it is a tabular form that arranges the survey items in a certain order. There are generally two forms of questionnaire: single form and list form. List is to put many units' projects in one table, which is suitable for investigating a small number of projects; A single table only registers the contents of one cell in a table. (5) Survey methods: Survey methods include general survey, key survey, typical survey, sampling survey and statistical report system. The specific investigation methods of collecting statistical data are: interview, observation, report, etc. (6) place and time of investigation: the place of investigation refers to the place where the registration information is determined; Investigation time: it involves the investigation standard time and investigation period. (7) Organizational plan: refers to the specific work plan to ensure the implementation of the investigation.
Question 7: What does research mean? So how to write the research report? I. Significance of the investigation report
An investigation report is a written report that reflects the objective situation according to the investigation results of an event, situation or problem. It requires facts, analysis, opinions and materials to fully reflect the results of investigation and research. Investigation report is a style often used in practical work, and it is also one of the common news genres in newspapers and periodicals. The investigation report is also a report of investigation and study, one is investigation, the other is research and the third is report. Without investigation, there will be no report. Without investigation, you can't write a report.
Second, the characteristics of the survey report (similarities and differences with similar genres)
The investigation report should accurately describe the real situation and objective facts, and introduce background materials, similar to news reports. But it reports facts and explains the background, which is more detailed than news and simpler than communication; Generally speaking, news communication uses facts to explain things, while investigation reports should be analyzed and discussed on the basis of narration, from which conclusions can be drawn and the development law of things can be explored.
Third, there are mainly the following points:
1, typical experience survey report
This kind of investigation report mainly introduces the typical experience of advanced units or individuals. When writing, you should list your achievements, introduce your practices, sum up your experience, and clarify your meaning.
2, expose the problem of the investigation report
This kind of investigation report is highly targeted and mainly used to expose various contradictions and problems.
3. Investigation report on new things
This kind of investigation report focuses on introducing new things, new systems and new methods in socialist modernization and reform and opening up, and expounds their functions, benefits and significance.
4, the investigation report of historical facts
This kind of investigation report is used to investigate and verify a historical event or an important historical fact in detail, so as to check the facts, clarify the facts, restore the true colors of things and draw the proper conclusions.
5, explain the situation of the investigation report
This kind of investigation report mainly uses the methods of investigation and statistics to explain a certain situation or some tendentious problems with facts and data, so as to attract the attention of relevant departments and is often used as a reference for decision-making. When writing, there is a small amount of accurate analysis and discussion in the narrative, which is concise, concentrated, compact and short in length.
6, the basic situation of the investigation report
This kind of investigation report is a written report written after in-depth and systematic investigation and study of the basic situation of a specific region, department or society. Its content is comprehensive and extensive, including politics, economy, culture, education, life and other aspects, which can be used as an important basis for party and government leading organs and competent departments to grasp the overall situation and formulate policies and guidelines.
7, research and predictive investigation report
The function of this kind of investigation report is mainly to serve the decision-making of relevant units and departments, and it is one of the important methods to implement democratic and scientific decision-making. Its characteristics include not only the investigation and analysis of the current situation of a related matter and the study of related elements of the matter, but also the comprehensive reasoning and demonstration of the research results, the correct evaluation, adjustment and reform suggestions of related matters and the prediction of future trends.
Fourth, how to write a good research report
Writing a good research report requires a lot of ability and foundation, and it can't be completed in a day or two. However, as long as we work hard and do a lot of in-depth research, the content is rich, the views are correct, the opinions are extraordinary, and the methods to solve the problems are effective, even if the words are not fluent and the structure is wrong, it is still a good research report. It must be clear that the main purpose of our research report this time is to thoroughly and comprehensively grasp the work situation, ask questions, give ideas for the work, find ways to promote the work, and improve the writing ability is the secondary purpose.
Question 8: What does the investigation content in the investigation report mean? This is what you want to investigate in this investigation report. What do you want to investigate? Write an overview about this.
Question 9: What is the content of online market research? Online market research (also known as online market research) refers to the process of systematically collecting, sorting out, analyzing and researching marketing information based on the Internet. The contents of online market research mainly include
1, market feasibility study;
2. Analyze the sales opportunities and potentials in different regions;
3. Explore various factors affecting sales;
4. Competition analysis;
5. product research;
6. Packaging test;
7. Price research;
8. Analyze the characteristics of specific markets;
8. Consumer research;
9. Image research;
10, dynamic study on the change of market nature;
10, advertising monitoring;
1 1, advertising effect research, etc.
Question 10: What should be prepared for the investigation? Reprint the following information for your reference.
Operation flow of investigation work
The research work includes five stages: research suggestion, scheme formulation, preliminary preparation, organization and implementation and follow-up work.
I. Research motion
Raise and raise related topics.
Second, the program formulation
1, investigation purpose (the central problem to be solved in the investigation), investigation time and investigation content (divided into fixed-point investigation and field investigation); Research forms and participants; Timetable of research activities; Organization and division of responsibilities.
2. Organize relevant departments to conduct on-the-spot investigation and study the route.
3. Revise and improve the research plan, approve and issue the research plan, and hold a meeting to arrange the deployment.
Third, preliminary preparation
1. data preparation: make meeting manuals, issue notices or letters, make exhibition board drawings, write a brief introduction of the research site, arrange routes, take buses, etc.
2. Goods preparation: microphone, stereo, camera, hat, umbrella, drinking water, etc.
3. Coordination service: the staff timely docked with the leaders of the investigation site, informed the organizers, arranged the vehicles, prepared the conference room and informed the journalists.
4. Logistics support: arrange meals, accommodation and security work.
Fourth, organize the implementation.
1. Before departure: distribute relevant research materials, determine participants and vehicles, organize rides and arrange the ride sequence.
2. After departure: keep the formation of the motorcade, master the travel route and speed, arrange parking, turn around, etc.
3. Investigation: Prepare the microphone sound, and do a good job in recording, recording, photographing and related coordination services.
4. Convene a meeting: according to the meeting process, do a good job in service preparation and coordination before, during and after the meeting.
5. Logistics service: arrange meals and accommodation, and do a good job in safety prevention and logistics support.
The method and application of verb (abbreviation of verb) to obtain information
1 observation method
Observation is a research method that researchers obtain first-hand information by observing the activities of the respondents. In practice, researchers usually use ear-to-ear and eye-to-eye methods or use various video recording devices. Directly record the behavior or situation that is happening at the research site. Observation is an effective way to collect information. Compared with other methods, observation can avoid the feeling of being investigated, and the activities of the respondents are not interfered by external factors, thus improving the reliability of the survey results. However, on-site observation can only see the superficial phenomenon, but can not understand its internal factors and reasons, and when using observation method, it is necessary to observe repeatedly to get practical and credible results. At the same time, it also requires researchers to have certain professional ability to see the results.
2. Thematic discussion method
Thematic discussion refers to inviting 6- 10 people to spend several hours discussing a topic, such as a service or a design element, under the guidance of an experienced host. The host should keep an objective position, always create topics around the topic of this discussion, stimulate participants' creative thinking and speak freely, so that the quality of the host is higher. Conversation should be conducted in a relaxed environment, such as at home. By providing drinks, everyone will feel at ease, so as to gain a more natural and true point of view.
3. Query method
Inquiry method refers to collecting information through direct or indirect inquiry, which is a common field investigation method. There are various forms of inquiry, which can be divided into interview, telephone inquiry, email survey and indwelling questionnaire according to the different contact methods between researchers and respondents.
4. Experimental method
Experimental investigation is an effective means to study the causal relationship between various factors. By effectively controlling the experimental object, environment and experimental process, we can distinguish the mutual influence and influence degree among various factors, thus providing opinions and references for enterprise managers to make decisions.
5. Make statistical tables, decompose elements, and report and summarize them layer by layer.
6. Comparative analysis method.
Follow-up work of intransitive verbs
1. Collect and sort out materials, draft research reports, sort out meeting minutes, review and sign relevant documents according to the issuing procedure, and follow up and supervise the implementation according to the supervision process.
2. Produce and broadcast news articles.
3. Review and settle all expenses.
4. Summarize the experience and lessons of the research work. ...& gt& gt