Four laws that enterprises should follow in the mobile era
& gt Ecological Law-Five Rings Management Method
& gt User Rules-User Thinking
& gt Law of Behavioral Demand Theory
& gt law of communication-the source and disseminator of communication
Step 2 perform
Practical exercise: master industry scanning and choose three major landing schemes for transforming the Internet.
& gt How to check the network layout of competitors?
& gt Grasp the Internet development of industries and industries.
& gt According to the characteristics and goals of the enterprise, we should choose active, defensive and robust network marketing schemes.
3. Strategy
Valve Theory: Four Keys to Internet Customer Transaction.
& gt Drainage-Using the Internet to obtain low-cost traffic
& gt inquiry-build a marketing website platform to make the website more marketable.
& gt effective consultation-finding target customers and training customer service skills.
& gt clinch a deal-establish a sales system and improve the clinch a deal rate.
Step 4 perform
Practice Exercise: How to Choose and Make a Keyword List
Step 5 perform
Optimization strategies and methods of overlord marketing and SEO
& gt Decrypt the principle of free ranking of search engines
& gtSEO Five Landing Solutions for Hegemony
>10000 keyword optimization strategies and methods
6. Strategy
How traditional enterprises choose mobile marketing strategy
& gt Why do traditional enterprises quickly cut into mobile marketing?
& gt Three Marketing Schemes for Mobile Marketing
& gt Effectively consult enterprises on how to realize all-staff marketing services with the help of mobile terminals.
Step 7 perform
Practice training: a case study of traditional enterprises successfully transforming the Internet.
8. performance
How to build enterprise network operation system
& gt How to arrange the job responsibilities of network operation?
& gt 18 understanding of common tools for network operation
& gt How to evaluate the performance of network operators?
9. Performance
Network marketing operation manual
& gt how to set and assign network performance targets?
Division and management of network operation team
& gt how to allocate network performance and tracking performance?
& gt Review and summary of network operation data