I have been wandering in the consulting and planning circle for more than ten years, and my peers know a lot. There are indeed many talented, courageous and wise masters. Speaking of consulting and planning circles, everyone will be very interested. I see a friend's narrative here is vivid and true, so I recommend sharing his division of schools in the industry.
According to the usual geographical division, according to the base or location of the planning company, it may be divided into Beijing School, Shanghai School, Guangdong School, Central Plains School, Mongolian School, Northwest School, Southwest School and Northeast School.
Beijing School: Crouching Tiger, Hidden Dragon is the root of the imperial city, where history and modernity condense, and the rich cultural background breeds everyone's style. I think the "root" of the consulting planning circle is here.
Since 1990s, the local theory that has influenced the growth and progress of China marketers is Paili Series edited by Mr. Qu Yunbo. Paili Marketing is known as the "Whampoa Military Academy" of China marketing planners. Mr. Qu Yunbo, known as the pioneer of marketing consulting in China, is one of the few people in China who has played the dual roles of athlete and coach, although the industry has different opinions on his experience of airborne Kelon. So far, on the one hand, he has tried to locate Chinese and western marketing experts and help corporate customers plan; On the other hand, I will continue to write books and contribute to the marketing of China by means of communication.
Mr. Ye Maozhong's Declaration: We refuse mediocrity, we refuse domestication, and we die if we are not creative! It is better to be a roaring wolf in the wilderness than a beautiful tiger in the circus. Our planning is not satisfied with the recognition of customers, but also requires the success of customers. We are equally angry because we are eager to be heroes! The planning community is familiar with this oath to fight like a man. Recently, the words and deeds of questioning, denouncing and blaming Mr. Ye Maozhong are rampant. Everyone knows Si Mazhao's heart. It's not unusual to talk to big shots these days, but it's just a joke. On the other hand, it also proves the position of this maverick middle-aged man who seems to wear a hat forever in the planning field. The creative planning level of Mr. Ye Maozhong and his team is unparalleled so far. They have led the trend of the industry for more than ten years. After so many years of accumulation, their advantages in mobilizing star resources in the performing arts industry are quite obvious. Of course, it is also appropriate to divide Lao Ye into Shanghai style. The classification of Lao Ye to Beijing schools may cause ambiguity here, so this arrangement is reluctant.
The more essential things are, the simpler they are, and the more progress people make. Instead of making complicated plans, it is better to go beyond them with simple actions! If we use complex actions to deal with complex markets, we will never get out of the complicated predicament. Mr. Lu Changquan said. Beijing Zanbo Marketing Management Consulting Co., Ltd. and its helm, Mr. Lu Changquan, are explorers of original marketing in China, and put forward management theories such as "camel and rabbit" and "cutting marketing" which shocked the industry. Mr Lu Changquan's theory is simple and practical. What has been talked about by the industry recently is his judgment on current marketing-climbing to the top of the ladder and finding that the ladder is leaning against the wrong wall. It really hits the nail on the head, vivid and meaningful, and makes people think deeply.
Beijing creative village marketing planning company. Village head: Mr. Chen Fang. Huashan has been talking about swords for many years, and the creative village is unique and unparalleled in the planning of tourism projects, festival cultural projects and large-scale activities.
We are based on the medical and health care industry in China, and we love and are familiar with this industry. The vision of Lizard Team is to become a marketing consulting company that serves the industry and ensures the highest success rate of customers. We have all kinds of talents with profound theory and rich experience, and we have the ability to make our own contribution to the development of medical and health care industry in China. —— Excerpted from Action: China Spirit and Lizard Spirit, Mr. He Fang, CEO of Lizard Team. Personally, I think the two most competitive markets in China are the home appliance industry and the health care industry. Therefore, the planners of these two industries have deep internal forces. Lizard team has created many classic success stories that are famous all over the country, such as idolize, Smokeless, Smokeless, Business Communication, etc. The lizard team produced a test paper that convinced customers and the market, and became the leader in marketing planning of medical insurance industry in market segments.
Mr. Gao Jianhua and his Beijing Huizhi Excellence Consulting Company provide strategic planning and design with marketing as the core for enterprises, and are good at combining the management system of multinational companies with China's national conditions, which is a perfect combination of local and original. Mr. Gao Jianhua's early senior management experience in HP China has unparalleled advantages in the internationalization of enterprise marketing in China.
Beijing Jing Rui Zongheng Marketing Consulting Co., Ltd. and its helmsman Mr. Wang Haiying led the Seven Musketeers to put forward the deadlock-spoiler-spoiler theory, which occupies an important position in the field of marketing planning consulting.
2 1 century, Fulai Communication Agency and its team leader Mr. Lou creatively put forward a series of marketing wisdom theories with China characteristics, and also made their own voices in the field of marketing planning.
Shanghai School: Shanghai is undoubtedly the largest city in China, and the economic belt centered on Shanghai has formed the Yangtze River Delta, the economic leader of China. As a part of soft science, marketing planning consulting industry is also involved.
Shanghai lianzong zhida consulting agency. Its founder, Mr. He Mu, earned an annual salary of 500,000 yuan at 1995, which made him famous all over the world. He was called the first wage earner in China, which aroused the blood of the younger generation and had a very significant influence at that time. In the local marketing planning industry, Lianzong Zhida is second to none in scale and strength. Its external publicity is very digital. According to business modules, there are five major companies: management consulting, marketing consulting, cultural communication, brand planning and market research. 10 years of professional marketing consulting experience; More than 40 industries; More than 80 categories; An elite team of nearly 200 experts; Examples of more than 400 successful customers. It is to put an advertisement in the familiar Sales and Marketing. For others, it is a whole page, and for Lian Zongzhida, it has always been two whole pages. It can be seen that it is very important for the marketing planning company to plan this problem first!
The only amphibious star in the planning field should belong to Mr. Kong Fanren. As a planner, he interprets the maze for his clients and belongs to Zheng Qi Consulting. As a professor, he preached and taught marketing in the university. As a newspaper reporter, he is also the general planner of sales and marketing, and Purdue has 60 million marketers in China.
Joint venture and cultural shaping brand assets should belong to gaomei and Ogut.
Oget brand marketing (Shanghai) consulting organization is an elite team in actual combat guided by the theory of brand homogeneity and brand heterogeneity. We firmly believe that the creation, shaping, management, maintenance and promotion of brands are spiritual products based on excellent culture. Ogut has always refused the erosion of wolf culture consciousness and resisted the proliferation of wolf brutality! It is a rare example in the consulting and planning industry, and it can be called a model for the consulting industry in the Asia-Pacific region to build a brand with culture. Of course, it is the first choice for group enterprises.
Shanghai gaomei toilet culture alternative communication consulting co., ltd. gaomei (China) company was established in 1989. 1999 set Shanghai as the company headquarters. After 15 years of development, it has now become a national business creativity and marketing communication organization with about 150 people. In Shanghai, Beijing, Guilin and other economically and culturally developed cities, a professional service network has been established. At present, the total investment of customers in brand building and advertising media has exceeded 654.38 billion yuan every year. This is a joint venture of WPP.
Gitzo Shanghai is a strategic consulting company that promotes sales at low cost and builds a strong brand. In China, its influence and position should not be underestimated, and it is wrong to ignore the existence of Gitzo.
Guangdong School: atmospheric Beijing, modern Shanghai and vibrant Guangdong. The Pearl River Delta, with Guangzhou and Shenzhen as the dual cores, is the forefront of China's economic reform and opening up, and is still one of the most active areas in China, so it is also one of the three centers with the most concentrated distribution of marketing planning industry.
Our pursuit is to build a business think tank with China characteristics while helping enterprises succeed. "If you want to create short-term value, you must plant flowers; If you want to create medium-term value, you must plant trees; If you want to create long-term value, you should plant ideas. " It is estimated that only Shenzhen Wangzhigang Studio can describe the planning industry in poetic language, and its marketing planning focus has been gradually upgraded from selling soy sauce to real estate industry and regional economic planning.
Adoption, let the tiger fly! Shenzhen, an international brand marketing consulting company, is one of the few overseas listed companies with more standardized management and stronger strength, so it has extraordinary hardware advantages in film and television advertising production.
From idea to action. Teacher Wei Qing introduced the sales steps in detail and formed a standard routine, which is really practical, practical and practical. Therefore, Wei Qing's training is well-known in the industry.
Under the banner of "systematic marketing", Shenzhen Southern Strategic Marketing Consulting Agency, founded by Mr. Liu Zuke, has its own system in the field of marketing planning and is an indispensable force in the industry.
Zhongyuan school: thick soil in the Central Plains, big river soup. Materialized Tianbao, outstanding people and outstanding people, has been said since ancient times that those who win the Central Plains win the world. How can we lose the Central Plains School today?
Shuyipai (Zhengzhou) marketing planning consulting organization. Its elite teams are all from Guangdong, and they have experience in marketing consulting and planning of many well-known brands in Guangdong. Now, they have won the Central Plains and cooperated with well-known corporate executives, brand researchers and well-known advertisers to complement each other. Through the research and analysis of China Wushu, they absorbed the strengths of various schools and put forward the theory of "marketing Sanda" in a shocking way, giving up routine performances, solving the immediate difficulties of customers in one fell swoop and solving the system problems for customers as a whole. At present, I have deciphered the market characteristics and marketing problems of enterprises with annual sales below 1 100 million yuan, and positioned myself as a marketing breakthrough expert for medium-sized enterprises.