Chinese name:? What about Liu?
Nationality:? China?
Nation:? Han nationality?
Birthplace:? Suyu district, Suqian City, Jiangsu Province?
Occupation:? Business? CEO？
Graduate school:? China Renmin University?
Main achievements:? Establish "JD" COM multimedia network "?
Personal profile
Liu is from suyu district, Suqian City, Jiangsu Province. 1996 graduated from the Department of Sociology, Renmin University of China. During his college years, he spent all his spare time studying programming while finishing his studies. By independently developing several projects, Liu dug up the first bucket of gold in his life, which laid a solid foundation for his future career.
character introduction
Name: Liu? (Suqian suyu district, Jiangsu)? Company: JD.COM Mall? Position: CEO Experience:/kloc-0 graduated from China Renmin University (Sociology Department) in 1996. During his college years, he loved computers, and spent all his spare time learning programming and developing several projects independently. 1996 to 1998, worked in a famous foreign-funded enterprise, and served as computer manager, business manager and logistics supervisor. 1June, 998 18, founded JD.COM company in Zhongguancun, selling magneto-optical products as an agent and serving as the general manager. In early 2004, he set foot in the field of e-commerce and founded JD.COM. COM multimedia network "(the predecessor of JD.COM Mall) and served as CEO.
character introduction
Name: Liu? (Suqian suyu district, Jiangsu)? Company: JD.COM Mall? Position: CEO Experience:/kloc-0 graduated from China Renmin University (Sociology Department) in 1996. During his college years, he loved computers, and spent all his spare time learning programming and developing several projects independently. 1996 to 1998, worked in a famous foreign-funded enterprise, and served as computer manager, business manager and logistics supervisor. 1June, 998 18, founded JD.COM company in Zhongguancun, selling magneto-optical products as an agent and serving as the general manager. In early 2004, he set foot in the field of e-commerce and founded JD.COM. COM multimedia network "(the predecessor of JD.COM Mall) and served as CEO.
Edit this work experience
In the two years after graduating from college, Liu worked in a famous foreign-funded enterprise, and successively held the positions of computer manager, business manager and logistics supervisor. After absorbing advanced management experience from foreign companies, he gave up his excellent job and founded JD.COM Company in Zhongguancun, Beijing on June 1998. The company sells magneto-optical products as an agent, and has become the most influential magneto-optical product agent in China in just two years. In 2003, faced with the impact of SARS on the traditional retail industry, Liu Yiran abandoned the plan to expand chain stores nationwide, and in early 2004, it brought the company into the field of e-commerce and formally established the "JD.COM". COM multimedia network "(JD.COM Mall, the predecessor of JD.COM Mall). Since then, JD.COM Company has entered a period of rapid development, with an average annual growth rate of over 300%. Excellent performance has attracted the attention of the capital market. In 2007, JD.COM Mall received the capital injection of $654.38 million+million today for the first time. At the beginning of 2009, the mall received a joint capital injection of $2,654,380,000 from Today Capital, Xiongniu Capital and Mr. Liang, a famous Asian investment banker. This is the first financing for e-commerce enterprises in China since the outbreak of the financial crisis, and it also provides financial guarantee for the rapid development of JD.COM Mall. 20 10/month, JD.COM Mall announced the third round of financing 1 0.50 billion USD. This round of investment is led by Tiger Global Fund. Liu is a man full of firm beliefs on the road to entrepreneurship, and down-to-earth is his principle of being a man. Under the leadership of Liu, the mall will definitely develop into a large online shopping platform with a scale of over 10 billion in the near future.
Edit this part of the company's development process
1June 99818th, JD.COM company was established in Zhongguancun. The company sells magneto-optical products as an agent, and has become the most influential magneto-optical product agent in China in just two years. In 2003, faced with the impact of SARS on the traditional retail industry, Liu Yiran abandoned the plan to expand chain stores nationwide, and in early 2004, it brought the company into the field of e-commerce and formally established the "JD.COM". COM multimedia network "(JD.COM Mall, the predecessor of JD.COM Mall). Since then, JD.COM Company has entered a period of rapid development, with an average annual growth rate of over 300%. Excellent performance has attracted the attention of the capital market. In 2007, JD.COM Mall received the capital injection of $654.38 million+million today for the first time. At the beginning of 2009, the mall received a joint capital injection of $2,654,380,000 from Today Capital, Xiongniu Capital and Mr. Liang, a famous Asian investment banker. This is the first financing for e-commerce enterprises in China since the outbreak of the financial crisis, and it also provides financial guarantee for the rapid development of JD.COM Mall. 20 10/month, JD.COM Mall announced the third round of financing 1 0.50 billion USD. This round of investment is led by Tiger Global Fund. ? After transforming from the traditional IT chain channel to the 3C online retailer, it has been ranked as "B" in e-commerce. Where to? C "the position of the market leader, and become the first online retailer of home appliances to the countryside.
Edit this entrepreneurial story
Tough times
Riding a bike with 2000 yuan to start a business in the 1990s, college students generally have three choices after graduation, one is to be an official in a government agency, the other is to go abroad, and the third is to go to a foreign company. From 65438 to 0998, Liu worked in a foreign company for two years after graduating from Renmin University with a monthly salary of more than 4,000 yuan. /kloc-in June, 2008, unwilling to work, he finally broke three piggy banks, took 2,000 yuan, rode his bike and went to Zhongguancun to start a business on February 28th. ? When Liu Dongqiang paid the rent, printed leaflets, bought a computer and a recorder, and all the preparations were completed, only 400 yuan was left. "Almost two or three months ago, I was alone in the company and stood downstairs with a leaflet every day." Today, Liu still has a lot of feelings about his entrepreneurial experience at that time: "1998, as a college student, it was a shameful thing to set up a stall in Zhongguancun, especially the school where I graduated was still well-known." Liu, who had concealed his parents' entrepreneurship for three years and was looked down upon by his girlfriend, concealed the secrets of entrepreneurship for three years from his parents. In these years, Liu only told his parents that he worked in a foreign company. Until 200 1, Liu Dongqiang's mother felt something was wrong. One day she suddenly called him and said that she had arrived at Beijing West Railway Station and asked her to come and pick her up. Liu Dongqiang's pioneering work was suddenly exposed. Seeing that Liu started his own business, his mother blamed herself for not educating him well. In her view, a graduate of the National People's Congress went to Zhongguancun to set up a counter, which was downhill and wrong. Mother's attitude made Liu very painful. However, this kind of pain comes not only from the mother's incomprehension, but also from his girlfriend. "I also had a girlfriend when I started my business. She also looks down on me. At that time, she was a graduate student. Sometimes after class, she will come and look at me and say, are you going to live like this all your life? " ? Even more embarrassing is the girlfriend's parents. They think that Liu's entrepreneurship is a shame, and they firmly oppose her daughter's association with Liu, saying that she cannot be allowed to live with such a hopeless person. In his view, as a foreigner to start a business in Beijing, there is no money, no technology and no dependence. However, no matter what hardships or tiredness, including standing on the roadside handing out leaflets, it is nothing. The most painful thing is that people around you don't understand.
development period
1998 get financing and develop JD.COM Mall rapidly? Start a business? The original positioning was traditional channel providers. By 200 1, it is planned to replicate the business models of Gome and Suning to operate IT chain stores. By 2003, there were more than ten IT chain stores in JD.COM Mall, but they were forced to close due to the arrival of SARS. A year later, the company began to try the product operation mode combining online and offline. In 2005, the company finally made up its mind to close the retail store and transform into a professional e-commerce company. JD.COM Mall's two rounds of financing are only two turning points in the company's development. The first round of financing100000 USD is mainly used for the establishment of Guangzhou branch, warehouse, brand building and product category expansion. The product category has increased from 3000 to 654.38+08000, and this stage is mainly to enhance our sales volume, order volume and popularity. The second round of financing is USD 2,654,380,000, which is mainly used to upgrade the logistics platform, service technology and expand the network. This stage is the development stage of expanding the company's scale. JD.COM Mall will always keep the lowest operating cost, so it will not involve the opening of retail stores. In addition, in view of the underdeveloped domestic logistics system, the service quality and efficiency are far from meeting the needs of customers, JD.COM Mall will increase its investment in logistics. Before the end of March 2009, the distribution centers of JD.COM Mall in Tianjin and Shenzhen will be put into use, before the end of April, the distribution centers in Hangzhou and Suzhou will be put into use, and before the end of 2009, the distribution centers in Nanjing, Wuxi, Ningbo and other cities will be put into operation one after another. The newly added cities are not conducive to the construction of warehouses at present. We radiate warehouses in Beijing, Shanghai and Guangzhou, and are mainly responsible for the distribution business in local cities.
Edit this paragraph of profit creation
During the normal sales of products, the sales price of household appliances in JD.COM Mall is lower than that of traditional channels 10%, and the price of digital products is lower than that of traditional channels 15%. The low price of home appliances is mainly caused by the low cost of online sales, which only accounts for 5% of the total product sales, but the cost of traditional channel providers reaches 1 1%- 12%. In addition, JD.COM Mall does not require high profits, which is why the price of JD.COM Mall will be lower than that of traditional home appliance chains. The low price of digital products is mainly attributed to the flattening of channels. JD.COM Mall saves layers of agents for IT products, and suppliers can get the lowest price through direct supply. At present, the cooperation mode between JD.COM Mall and suppliers is mainly buyout sales, and the profit comes from the price difference and rebate of products. Since traditional channels have no additional fees such as entrance fees and promotion fees, online channels can fully guarantee the profits of suppliers. For the same goods, the profit earned by suppliers is more than five times that of traditional channel providers, which is why suppliers choose e-commerce companies to cooperate. Although the sales scale of e-commerce is smaller than that of traditional channels, this solid foundation of cooperation with suppliers will certainly promote the future development scale of JD.COM Mall. JD.COM Mall will only focus on products, prices and services in the future. Only by doing these three aspects to the extreme can we ensure the growth of the company. ? The profit of JD.COM Mall mainly depends on expanding the sales scale to obtain a higher sales rebate, thus ensuring the company's profit. With the establishment of our position in 3C market and the increase of annual sales by more than three times, we will further expand the product categories according to the needs of consumers.
Edit this paragraph extension-the market value of e-commerce
The market value of e-commerce is reflected in two aspects: first, the operating cost is low, because it saves the investment of traditional channel providers in online stores, and the operating cost of e-commerce is lower, which can completely transfer profits to suppliers and consumers. Second, the efficiency of e-commerce in logistics, information flow and capital flow is higher than that of traditional channels. For example, a traditional distributor has 500 stores in China, and its products have to be delivered to these 500 stores. Due to the uneven sales of stores, products need to be constantly mobilized in various stores, which undoubtedly leads to a huge waste of resources and a slow turnover of goods.
Editor's award for this paragraph
20 10 165438 "innovation decade" award ceremony and 20 10 manager world annual meeting were held in Beijing, and Liu was named "new economic figure in the next decade".