Take brand marketing consultant as an example. A 0- 1 brand marketing consulting project will involve market research (including user research, channel research and competitor research) and basic modules such as internal diagnosis, brand positioning, visual planning and design, brand marketing planning, etc. Like the market research section, it involves a lot of repetitive work such as market data collection, collation and analysis. In the existing work, it is done through a large number of channels, online and offline questionnaires of consumers, and interviews with middle and high-level and core employees of enterprises. And it takes time and energy to collect, recycle and sort out data. Therefore, a 0- 1 brand consulting project often takes more than 5 months, while market research and internal diagnosis alone take 1-2 months, which often delays the best opportunity for brand development. ?
With the development of AI, data collection, summary and preliminary collation can be completed by artificial intelligence, and consultants only need to further analyze according to the results of preliminary collation. Of course, the brand positioning and visual design involved in the later period still need to rely on people's wisdom to complete. In the stage of brand marketing planning, the collection of market test feedback of brand minimum MVP can also be completed through artificial intelligence.
Therefore, in the future, AI will undertake most of the consultant's work, but it will take time to verify whether it can replace more than half!
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