This major adapts to the needs of China's socialist modernization and the new requirements of domestic and foreign enterprises for talents after China's entry into WTO. It is a student who has the necessary basic theory and professional knowledge, strong practical ability, all-round development of morality, intelligence, physique and aesthetics, can engage in professional work, and has certain practical work ability and analysis, research and innovation ability.
Courses offered: computer application, e-commerce foundation, management, store operation and management of chain enterprises, statistical principles, marketing principles, market investigation and prediction, database principles and applications, human resource management, consumer behavior, business negotiation, business etiquette, speech and eloquence.
Extended data:
The training goal of business administration major is to train people. Courses are divided into ideological and political theory courses and higher education self-study examination specialized courses. Therefore, curriculum design not only requires students to master knowledge and professional ability, but also creates conditions to improve students' interpersonal and public communication skills; Cultivate students' self-development ability and ability to adapt to changes in business environment.
Make students have the ability to identify and analyze problems, collect relevant information for planning, decision-making, supervision and control; Help students develop self-management ability, including time management, work arrangement, decision-making, autonomy, coping with pressure, independent work, etc. Cultivate students' self-confidence, independent judgment and self-motivated quality and ability. These are all necessary for students' future career development and competition.
References:
Baidu encyclopedia business administration major