Because everything has its own channel source, the price is naturally different.
1. There must be a price difference between genuine and non-genuine products (copied by small factories and assembled by themselves), but the actual experience and appearance are not clear.
2. Brand protection First, official stores (authorized stores and flagship stores). The prices of these stores are always consistent with the official, because if there is no unified price standard, as long as they can make a profit, each store has its own price, and the brand image will be seriously affected, which is greater than any loss! Compared with some small shops (unofficial authorization), they have not signed any contracts, which will not have much impact, so there is no constraint on their prices. He will sell these shops as long as they are profitable at a fixed price! Anyway, if you buy a genuine product, you have a warranty. If you buy a fake product, it doesn't matter to me (the genuine product will generally have no problem during the warranty period).
3. Platform subsidies are 6 18 and Double Eleven, and each of these platforms will have subsidies! For example, in Pinduoduo, the price of iPhoneXR is subsidized by the platform, and the coupon of 200 is issued by the platform. In the hands of merchants, 200 coupons will become cash, so will Taobao, and so will those shopping red envelopes!