Nowadays, the advertising era of new media information flow is a very popular form of online marketing. Whether you are engaged in online advertising, SEO, SEM, online marketing and other aspects, you might as well try to learn more about this new form of online advertising, which is beneficial and harmless. Famous new media: Tencent news, Sohu news, Sina news, Phoenix news, Netease news, today's headlines, a little information, UC browser, etc. So what are the new ways of SEO marketing in the era of information flow advertising?
In recent years, with the rapid development of mobile Internet, a new marketing method has sprung up, attracting the attention of many business owners. It is "information flow advertising". In fact, only in the era of the rise of new media, information flow advertising has really been widely concerned and respected. It can also be said that it is the product of the new media era and complements each other. Information flow advertising has become the main advertising method of major social channels because of its reliable "display", better "click rate" and higher "flow realization".
At present, information flow advertisements have covered the vast majority of netizens. Information flow advertisements are basically based on mobile Internet terminals. The simplest and most intuitive information flow advertisements appear in the mobile apps of major portals, such as Tencent News, Daily Express, Today's Headlines, Baidu News, Netease News, Sohu News, and a little information. According to the statistics of well-known domestic data institutions, up to now, the number of mobile users has already exceeded that of PC users, so Internet companies, software companies, small and medium-sized enterprises and so on. One after another, the advertising budget has been transferred to the mobile terminal, and information flow advertising has become their effective traffic channel.
In the advertising era of new media information flow, is it inevitable that past lives suddenly appear?
In 2006, information flow advertisements first appeared on Facebook platform, and it has been ten years since then. In this decade, there have been innovative models such as interactive advertising. In the past ten years, from the golden age of the Internet to the great migration of the mobile Internet, information flow advertising has always evolved with the changes of the trend.
If the biggest change in the past was that the information flow advertising platform turned from the Internet to the mobile Internet, then the evolution trend now is from relying on text information content platform to short video content platform. Different from the past, while information flow advertising has evolved again, another new advertising model has sprung up.
With the popularity and development of smart phones and mobile Internet, people gradually adapt to this mode of operation with touch as the main means of interaction. Although the information browsing scene of the traditional Internet has evolved from turning pages back and forth to an "information flow" scene that slides up and down by sliding the mouse wheel, it can't be compared with mobile terminal devices, and it is more natural to directly slide and touch with fingers. Coupled with the existence of various information and social App products that take up a lot of fragmentation time, the strong rise of information flow advertising is logical.