● Recognize and implement the corporate culture and business philosophy of Aisin chain headquarters, actively maintain and enhance the brand value of Aisin, focus on the chain operation of Aisin ice cream, and develop together with the chain headquarters.
● According to the requirements of chain headquarters, regional agents should provide quality services to chain stores and consumers under their jurisdiction on a regular basis, and strive to expand the brand awareness and customer loyalty of Aisin.
● Regional agents should have legal franchise chain operation qualification, valid business license, hygiene license and other documents, and have the storage and distribution capacity suitable for Aisin ice cream chain operation scale in the franchise area.
● Must have the service ability of market development, equipment transfer and market operation in this field. Familiar with the local market situation in the same industry.
● Independent management and customer development ability.
Regional institutional policy
According to the population and per capita consumption level, the national market is divided into four categories, namely, a class of cities; Second-class cities; Three types of cities; Four types of cities (other county-level cities).
1. Collect corresponding agency fees and deposits according to different regional categories.
First-class city: 500,000 yuan (deposit: 6,543,800 yuan+10,000 yuan)
Second-class city: 300,000 yuan (deposit 60,000 yuan)
Third-tier cities: 6,543,800 yuan (deposit of 30,000 yuan)
Fourth-class cities: 50,000 yuan (deposit: 6,543,800 yuan+0,000 yuan)
Note: The agency fees charged by the above four cities do not include the equipment fees of self-operated stores.
Single store franchise fee:
The down payment is 6.5438+0.5 million yuan (paid once every three years during the contract period).
The patent fee is RMB 654.38+00,000 (which must be paid annually during the contract period).
Total: 25,000 yuan (excluding deposit)
The deposit is 5000 yuan.
Note: The joining fee for a single store in the above four regions is unified, and the deposit for a single store is collected by the head office.
2. The first store in the region must be the self-operated store of the regional agent, that is, the model store (the equipment of the self-operated store needs to be purchased from the headquarters, see annex 1 for details).
3. Regional agents need to purchase the "Opening Support" from the headquarters (see Annex 2 for details), and the agents will deliver it to the single stores in their respective regions free of charge (the equipment costs delivered to the single stores are included in the franchise fees paid by the single stores).
4. According to different regional categories, after reaching the number of regional basic stores, after deducting the opening support fee, the headquarters will take the remaining 40% and the regional agents will take the remaining 60%.
The contract must be signed at the headquarters. After signing the contract, the agent will send relevant personnel to the headquarters for unified free training according to different city categories, and other expenses (such as room and board) incurred during the training period will be borne by the agent. According to different city categories, the number of trainees required by the headquarters is shown in Table 3.
6. The headquarters directly distributes goods to regional agents, who are responsible for distributing equipment and raw materials to franchisees, and regional agents are responsible for service support such as installation, commissioning and operation management after opening.
Note: Location of regional agents: service system for market development, equipment transfer, material distribution and market operation in this region after paying agency fees and security deposit.
Profit point of the agent:
1, charging the joining fee for the number of basic stores in this area (60% after the number of basic stores);
2. rebate of 15% of the total sales of raw materials (except commercial ice cream);
3. One year after signing the contract, 50% of the brand use fee of the single-store franchise store will be shared.
Note: the freight of the agent delivery is borne by itself.
Can the goods be adjusted or returned
According to the actual operation, the goods can be adjusted and returned. However, goods with short shelf life cannot be returned, and agents are required to fully consider their own inventory and consumption power when ordering.
How to deal with the deposit
The deposit is collected by the head office, and the original amount will be returned when the cooperation between the regional agent and the head office is completed (that is, no longer cooperation) and there is no breach of contract.
Schedule 1: Equipment of Direct Store
Unit: Yuan
Project specification model unit quantity unit price
Six-layer filtration platform for water purification equipment 1 580
Ice planer T 168 set 1 2450
Mixer KS767 set 1 860
Barrel water heater (large) ML- 15A-8 pieces 1 280
Barrel water heater (small) ML-25A-30 pieces 1 150
Semi-automatic sealing machine BT-B7 1 400
Total 4720
Schedule II: Details of Opening Support
Unit: Yuan
Project specification model unit quantity unit price
Six-layer filtration platform for water purification equipment 1 950
Ice planer T 168 set 1 2600
Mixer KS767 1 1000
Barrel water heater (large) ML- 15A-8 pieces 1 350
Barrel water heater (small) ML-25A-30 1 200
Semi-automatic sealing machine BT-B7 1 500
The total is 5600
Schedule III: Number of Trainees
City category
Departments are divided into class I, class II, class III and class IV.
number of people
Development department 2 1 1 1
Operation department 2 1 1 1
Total 4 2 2 2
Note: the staffing of each region can be adjusted according to the development progress, and the headquarters will continue to provide free technical training for new personnel in the later period.
Enterprise background
1, Mengniu Group Division: 1. Low temperature fresh milk zone 2. Normal temperature liquid milk zone 3. Milk producer 4. Chain operation division 5. Finance and investment department. Beijing sales department. The eighth division of friends of Wuhan. Ice products department 9. Cattle breeder 10. The dairy department.
Mengniu Group is headquartered in Hohhot, Inner Mongolia.
3. "Beijing AISI Food and Beverage Chain Co., Ltd." belongs to Mengniu Chain Business Headquarters.
Mengniu Chain Development Planning and Product Line Planning
1. Within three years, the franchise stores will cover the whole country and complete the overall layout of the market, with a market coverage rate of over 75%. With multi-category differentiated products and cross-field operation, Mengniu Love Drink leisure drink brand will be built.
2. The headquarters of Mengniu chain business will open 15000 chain stores nationwide, and the company will strive for independent listing in Hong Kong in 20 10. Aisin Ice Cream Division's three-year strategic goal is to open 6,000 chain stores with a cumulative turnover of 3.2 billion. According to the operating characteristics of chain stores, the headquarters produces Mengniu Love Drink products suitable for its sales, and delivers them to the market terminals at the first time, reducing circulation links, reducing product costs, increasing operating profits, and finally achieving the goal of win-win cooperation with franchisees.
The company will continue to research and develop new products, mainly focusing on nutrition, health, leisure and fashion. Make full use of Mengniu's raw material production advantages, strive to maximize product profits, and fully benefit regional and single-store franchisees.
▲ Location of Mengniu Chain Headquarters
Mengniu chain headquarters and "Beijing AISI Food and Beverage Chain Co., Ltd." are located at No.1 1, Food Industrial Park, Tongzhou District, Beijing.
▲ Enterprise organizational structure
"Beijing Aisiyin Food Chain Co., Ltd." consists of development department, operation department, storage and transportation department, finance department and management department.
product description
▲ What product lines are there?
There are nine main products: bubble tea, ice cream, milkshake, snow milk, smoothies, shaved ice, fruit juice, xylitol juice and ice porridge. Among them, there are 67 items.
Optional products can be added, such as coffee, yogurt, yogurt, etc.
▲ What are the appeal points of the product?
A nutritious, healthy and fashionable leisure drink.
▲ What consumer group is product positioning?
The consumer groups are mainly young people and adolescents aged 10-40.
▲ How to promote products?
1. "Mengniu" brand support.
2. Product quality assurance.
3. Advertisements in national media.
4. Carry out nationwide promotion activities.
5. Developed logistics distribution system.
6. Perfect operation and after-sales service system.
7. Product innovation.
▲ Product features?
1. Each product retains its original flavor.
The taste of each product depends on the public taste of consumers.
3. Each product is developed and certified by professional R&D personnel in the headquarters.
4. Every product takes the pursuit of fashion and nutrition as the theme.
▲ Source of raw materials for products
It mainly comes from Mengniu's own production and selects famous brands at home and abroad.
▲ Which channel does the product leader do?
The consumption channels are fast, mainly franchise stores, window stores and in-store stores.
▲ What is the price of the product?
The product price is determined by the consumption level and economic situation of each region.
▲ Product profit?
The gross profit margin of products is above 50%.
Three. Headquarters support
★ Brand authorization and regional protection.
★ Full-course personnel training (development business, professional technology, service skills, business philosophy, etc.). ).
★ Covering the logistics distribution of major cities in China.
★ Research and development of new products (continuously introduce new products to ensure profit increase).
4. Advantages of Mengniu Chain:
Invest in small funds, integrate big brands, get high returns and keep developing.
I hope I can help you.