360 promotion is also commonly known as keyword bidding, and the search words of netizens are keywords. If I just bought a house, do I need a decoration company to serve me? Then I will search for keywords such as "which decoration company is better" and "Beijing decoration company" in 360 browser, and I will get many results. I will choose a company to cooperate, so that if you promote it, your promotion information will be displayed at the front of the home page for the first time, greatly improving the chances of cooperation.
Bidding refers to ranking, ranking in order, ranking high, and bidding is definitely high.
If you don't understand anything, please ask again. I hope I can help you.