Huge engine: traditional transformation goals such as forms, online consultation, telephone and application download are all placed on a huge engine.
Huge thousands of rivers: a platform dedicated to "bringing goods", which can promote short-sighted band goods and live goods. Short-sighted delivery is the previous Luban, and live delivery is the previous feed stream.
First of all, a huge engine
Tik Tok, Today's Headlines, Tik Tok Volcano Edition, Watermelon Video, Pangolin, the advertising platforms of these apps are called Huge Engine.
Advantages: the audience is particularly wide, the algorithm is mature, and orientation is basically unnecessary. OCPM intelligent algorithm can help optimizer find target customers. It has the advantages of convenient mobile station construction, large number of users and high daily life of users.
Disadvantages: the first choice for most information flow advertisements is a huge engine, so it is difficult to start accounts with large competition and small budget. At the same time, the huge engine requires high materials, and the quality of materials is an important criterion to determine whether the accounts can be started.
Suggestion: not limited to industries, except Tik Tok e-commerce, air pressure conversion mode and access industry are the first choice for information flow.
Second, the huge number of thousands of rivers.
Pang Daqianhe is an e-commerce platform under the huge engine, which mainly provides Tik Tok e-commerce integrated marketing solutions for merchants and creators.
If you want to advertise a massive stream of information, you need to register a Qianchuan account. There are two ways to register a Qianchuan account: one is to open it yourself, and the other is to find an agent to open it. The main difference is that the account opened by the agent cannot be recharged independently, and can only be recharged by the agent.
There are two ports for advertising of a large number of information streams:
1, Tik Tok end
The "shop push at will" operated on the mobile phone can be heated on the mobile phone as long as you bring the goods, but you need to authenticate your personal account first. Shops can also be divided into short video, graphic and live broadcast.
2.PC side
It is divided into "extreme edition" and "professional edition", and it is also divided into short video graphic delivery and live broadcast delivery.