Over the years, Bosideng has actively implemented the famous brand development strategy, and has three well-known trademarks in China, Bosideng, Xuezhongfei and Kangbo. In September, 2007, Bosideng was jointly awarded as "China World Famous Brand Product" by AQSIQ and China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in China garment industry. In 2009, it was awarded the title of "China Textile and Apparel Leading Brand" by China Textile Industry Association. On 20 1 1 year, Bosideng won the "China Industry Award" and became the only enterprise in the domestic consumer goods field to win this honor.
Bosideng actively promotes international standards, and has successively passed China's environmental label certification, ISO900 1:2000: 2000 quality management system certification and ISO 1400 1 environmental management system certification. The group participated in drafting and revising 1 international standards, 5 national standards and 2 industry standards, and assumed the responsibilities of the international organization for standardization/technical committee on clothing size series and codes. Bosideng won the "National Quality Award" in 2008, "Suzhou Mayor Quality Award" and "Asian Quality Excellence Award" in 20 12. Bosideng down jacket, on behalf of China winter clothes, released the fashion trend of 17 (1997-20 13) to the world, leading the fashion trend with the simple, natural and elegant design concept.
On the basis of strengthening the main business of down jackets, the group company further optimizes the product structure, enhances profitability and gradually realizes the development strategy of the four seasons. By the end of 20 13, the group's non-down clothing products include Bosideng men's wear, Jessie women's wear, Ricky women's wear and Mogao casual wear.
World famous brands attract worldwide attention. Bosideng brand was registered in 68 countries and regions such as the United States, Canada and Switzerland at the beginning of its establishment. Today, Bosideng products have successfully entered the markets of Canada, Russia, Britain and other countries. In 20 12, Bosideng opened its flagship store in London, England, and set up its European headquarters. In the future, the company will continue to promote the development strategy of "four seasons, multi-brand and internationalization", open a new chapter in the strategy of "becoming a world-renowned comprehensive clothing operator respected by the world" and realize the grand vision of "building a century-old brand and building a century-old enterprise". (a) Mission: to make people's livelihood better.
(2) Vision: Create a century-old brand and build a century-old enterprise.
(c) Core values: teamwork, loyalty, honesty, pragmatism, innovation and responsibility.
(4) The "24-character policy" of enterprise spirit: not afraid of difficulties, not afraid of grievances, constantly striving for self-improvement, daring to innovate, pursuing Excellence and always striving for the first time: 1976-199 1 year.
Focus: production type.
Performance: sewing group (second brigade) of Shanjing Village, Baimao Township, Changshu County; Shanjing Village Clothing Factory; Baimao down clothing factory
Overview: Bosideng's predecessor was a village-run sewing group established by 1976. It started from scratch with 8 sewing machines,1/farmer. In a tough environment, entrepreneurs shouted the slogan of "strive for the first" and made a living with honesty, hard work, unity and pragmatism. Growth period: 1992-1999
Focus: Focus on product innovation.
Results: The fashion revolution produced 680,000 pieces and sold 620,000 pieces. Bosideng brand sales won the championship.
Overview: 1994 After the enterprise restructuring was completed, Bosideng determined the leading position of scientific management in the enterprise. 1995 introduces fashionable design concept into down jacket industry, and changes down jacket from "thick, swollen and heavy" to "light, beautiful and thin", leading the consumption trend of leisure, fashion and sports in winter and stepping into the fast lane of development. Maturity time: 2000-2006
Focus: brand management is the main factor.
Results: Bosideng was certified as a "well-known trademark in China".
Summary: With the rapid development of enterprises, Bosideng further emphasized the values of "loyalty" and "team", promoted "innovation" to an unprecedented height, comprehensively promoted product innovation, marketing innovation, management innovation, technological innovation and production innovation, and put forward the enterprise spirit of "pursuing Excellence and never being satisfied" and corporate vision of "creating world famous brands and promoting national ambitions". Transition time: 2007-present
Focus: international operation
Overview: In September 2007, Bosideng down jacket won the title of "China World Famous Brand Product". Subsequently, in line with the development strategy of "four seasons, internationalization and multi-branding", the company determined the corporate mission of "creating a century-old brand and building a century-old enterprise" and "making people's lives better". Bosideng: "Bosideng" brand is the main brand of the group. In 20 12 years, the brand value of Bosideng reached 24.508 billion yuan as assessed by authoritative organizations. Bosideng down jacket is a famous brand product in China, which is exported and exempted from inspection by the state. Its sales volume has been18 (1995-2012) far ahead in the country, bringing warmth to consumers like relatives. In 2007, Bosideng was rated as the only "world brand" in China garment industry by the General Administration of Quality Supervision, Inspection and Quarantine of China.
Feixue: China's well-known trademark "Feixue" is a rising star in the down clothing industry in China. Xuezhongfei urban leisure clothing brand has been deeply loved by consumers for many years with its brand characteristics of vitality, enjoyment and fun. According to the statistics of China Business Federation and China Business Information Center on the national retail scale, the domestic market share of Xuezhongfei down jacket has been ranked second in the industry with 13(2000-20 12), and the brand value of Xuezhongfei has reached 6.576 billion yuan as tested by authoritative organizations, making it one of the most growing brands in the clothing industry.
Kangbo: Kangbo brand was founded in 1976, and it is one of the six "China famous brands" under Bosideng Group. Under the multi-brand strategic planning of Bosideng Group, with the promotion of Bosideng brand to the high end, Kangbo will gradually fill the market space left by it, and then develop into the industry flagship brand. In addition, it will gradually transform into an international and four-season brand. In the future, we will build Kangbo into a brand-new four-season men's wear brand based on down and facing fashion and leisure consumers.
Jie Bing: "Jie Bing" brand is one of the "Five Golden Flowers" under Bosideng Group. "Jie Bing", a brand that grew up on the shoulders of giants, has a strong ideal since it came out. It is this strong ideal that won Jie Bing the honor: it won the titles of Jiangsu famous brand products, Suzhou famous brand products, 19 Winter Olympics Chinese Olympic Committee partner and so on. The special product of the 10 Winter Games in China, the "real expert founder of down jacket", was awarded "the most popular brand" and "the best-selling brand" by China Garment Association, Down Clothing Association and Down Clothing and Products Professional Committee in 2008-2009, and 201China Garment Association Down. In 20 12, Jie Bing brand won the title of "China Aerospace Partner".
Shangyu: 1975 Since its establishment 38 years ago, Shangyu people have always adhered to the concept of creating value and repaying society, and always paid attention to moral cultivation. Now Shangyu people regain their confidence and passion under the cultural guidance of Gao Dekang, president of the group, implement the president's core values and the 24-word policy, devote themselves to promoting the development of China's clothing, and regain their glory under the call of Bosideng, a world-famous brand.
Bosideng men's wear: Bosideng men's wear is the benchmark brand of Bosideng Group's four seasons extension, and it has started rapidly in the highly competitive men's wear market since its listing. By the end of 20 13, Bosideng men's wear has established nearly 1000 marketing terminals in China, including direct stores, and its sales network covers the whole country.
Mogao: Founded in 1999, it has been committed to China people's own fashion brands since its inception, taking "providing fashion products and spreading happy culture" as its own responsibility. It has gathered the most advanced information of fashion, and has been making unremitting efforts with the brand spirit of "fast, diverse and fashionable" as its purpose.
Jessie: Jessie Jessie Women's Clothing Company is a subsidiary of Bosideng Group, which was established in 1999. Is a modern clothing enterprise integrating design, production and sales. The company is headquartered in Tianan Digital City, Futian District, Shenzhen. After more than ten years of development, the company has a perfect management system and excellent design and marketing team, and its annual sales performance has maintained rapid and steady growth. It has also established several branches in Beijing, Shanghai, Nanjing, Hangzhou, Guangzhou, Shenzhen, Changsha, Wuhan, Zhengzhou, Shijiazhuang, Chengdu, Guiyang, Shenyang and Changchun.
Richie: Matteo Ricci. CLUB Ricky brand is a fashionable women's clothing brand directly invested and operated by Bosideng Group. Its product style emphasizes French exquisiteness and elegance, aiming at providing high-quality fashion and first-class shopping experience for modern fashionable urban women. 1995 National Township Enterprise Group, awarded by the People's Republic of China and the Ministry of Agriculture.
In 2000, the People's Republic of China and the Ministry of Agriculture awarded the national advanced quality management unit for township enterprises.
200 1 Jiangsu Class I export commodity production enterprise, issued by Jiangsu Entry-Exit Inspection and Quarantine Bureau.
In 2002, it was awarded the title of "China enterprises marching towards world famous brands and having international competitiveness" by China Federation of Industrial Economics and China Famous Brand Strategy Promotion Committee.
China Quality Inspection Association issued a quality service double guarantee commitment unit.
In 2002, it was awarded the national advanced quality management enterprise by the State Quality Supervision, Inspection and Quarantine Bureau.
US-China Association for the Promotion of International Cooperation and Exchange, China Cooperative Enterprise, awarded by US-China Association for the Promotion of International Cooperation and Exchange.
Confirmation of Measurement Assurance issued by Jiangsu Bureau of Quality and Technical Supervision (valid for 2007 1 1 month).
The testing center of Bosideng Company meets CNAS-CL0 1 standard issued by China National Accreditation Committee for Laboratories.
In 2003, the State Administration for Industry and Commerce issued the National Certificate of Publicity for Enterprises that Respect Contracts and Keep Credits (2003).
The advanced employment unit of private enterprises in Jiangsu Province was awarded by jiangsu provincial party committee United Front Work Department, Jiangsu Economic and Trade Commission, Jiangsu Labor and Social Security Department and Jiangsu Federation of Industry and Commerce.
In 2004
China Environmental Mark Excellence Award, awarded by the State Environmental Protection Administration.
National enterprises (brands) that honor contracts and keep promises are awarded by the State Administration for Industry and Commerce.
In 2005
In 2005, China Textile Industry Association and China Textile Enterprise Culture Construction Association awarded China the honorary title of Top Ten Brand Cultures of Textile.
In 2006
National outstanding advanced enterprise in light industry awarded by China National Light Industry Federation (2005).
Awarded by china association for quality and the National User Committee as the National Customer Satisfaction Enterprise in 2006.
Bosideng and Kangbo are the most competitive brands awarded by the Ministry of Commerce.
In 2007
World famous brand issued by the selection Committee of AQSIQ.
Suzhou advanced foreign trade export unit in 2006 was awarded by Suzhou Municipal People's Government.
Promote the construction of enterprise genuine software demonstration units, and promote the inter-ministerial joint meeting to release enterprise genuine software.
the year of 2008
In 2007, it was awarded the title of National Top 100 Enterprises in Clothing Industry by China Garment Association, and its product sales revenue ranked fourth.
Suzhou enterprises with harmonious labor relations awarded by Suzhou Municipal People's Government.
National Quality Award awarded by china association for quality.
In 2007, it was rated as an advanced employment unit of private enterprises by the Provincial Federation of Industry and Commerce, Economic and Trade Commission, Personnel Bureau and Labor Bureau.
The Top 100 Taxpayers of Private Enterprises in Jiangsu Province were awarded by United Front Work Department of jiangsu provincial party committee, Jiangsu Economic and Trade Commission, Jiangsu State Taxation Bureau, Jiangsu Local Taxation Bureau and Jiangsu Federation of Industry and Commerce.
The National Outstanding Innovation Award for Township Enterprises was awarded by the Bureau of Township Enterprises of the Ministry of Agriculture, the China Association of Township Enterprises, the Development Center of Township Enterprises of the Ministry of Agriculture and the People's Daily Network Center.
In 2009
Donation certificate issued by Sichuan Charity Federation.
The Outstanding Contribution Unit (Enterprise) Award of Chinese Charity was awarded by china charity federation.
Top Ten Green Responsibility Enterprises in China awarded by the Organizing Committee of China Green Development Forum.
The advanced unit of industrial transfer in Jiangsu Province was awarded by the Jiangsu Subei Development Coordination Group.
National advanced private enterprise in employment and social security awarded by Ministry of Human Resources and Social Security, All-China Federation of Trade Unions and All-China Federation of Industry and Commerce.
Suzhou manufacturing industry landmark enterprises, issued by the Suzhou Municipal People's government.
China leading brand of textiles and garments awarded by the Textile Industry Association.
20 10 year
In 2009, Suzhou was awarded a large foreign taxpayer by Suzhou Municipal People's Government.
Provincial Outstanding Contribution Award, awarded by Jiangsu Provincial Public Security Department and Courageous Foundation.
Jiangsu Red Cross Humanitarian Award is awarded by Jiangsu Red Cross Society.
China Prize for Industry awarded by China Federation of Industrial Economics.
20 1 1 year
20 10 outstanding private entrepreneurs in Suzhou, awarded by Suzhou Municipal Party Committee and Suzhou Municipal People's Government.
The 6th China Charity Award was awarded by People's Republic of China (PRC) and the Ministry of Civil Affairs.
Partner of China's space industry awarded by China Space Foundation.
20 10-20 1 1 National Advanced Unit for Direct Reporting of Statistical Information of Light Industry, awarded by the Operation Monitoring Coordination Bureau of the Ministry of Industry and Information Technology and China Light Industry Federation.
20 12
National advanced employment enterprise, awarded by People's Republic of China (PRC) and the State Council.
Brand cultivation pilot enterprises, issued by the Ministry of industry and information technology.
National textile enterprise with harmonious labor relations awarded by China National Textile Industry Federation.
National industrialization and modernization demonstration enterprise awarded by China Textile Industry Federation, Information Promotion Department of Ministry of Industry and Information Technology and China Garment Association.
Jiangsu provincial party committee and Jiangsu Provincial People's Government awarded the province's advanced enterprises with open economy.
The "100,000" Action Plan of Modern Service Industry in Jiangsu Province (20 12-20 15) was issued by the Development and Reform Commission of Jiangsu Province.
Jiangsu province informatization and industrialization integration demonstration enterprise, awarded by Jiangsu Provincial Economic and Information Technology Commission.
Asian Quality Excellence Award, awarded by the Asian Quality Network Organization (ANQ)
China Quality Integrity Enterprise is awarded by China Entry-Exit Inspection and Quarantine Association.