1. International Business
Nowadays, global commerce is in the stage of internationalization. Generally speaking, international business majors are aimed at students who are interested in working for multinational companies or enterprises with international business. The training direction is to train students to have knowledge advantages in legal knowledge, economic knowledge, business theory and cultural background. , and have a clear understanding of the influencing factors of enterprises and businesses in cross-cultural atmosphere, administration, politics, geography and economic gap. In addition, they can be familiar with the application of various methods.
List of courses:
Multicultural management, European law, cultural business, international project management, international finance, national risk, company law, international business operation, enterprise and personal development, international accounting, research methods, strategy, international human resource management, sustainable development and innovation, public relations, social media, e-commerce. ...
Talent training mode:
International product manager, enterprise operation manager, international business development manager, export and sales manager, international purchasing manager, planning consultant, international project manager, etc. Work for multinational companies, B2B, international government agencies, etc. And engaged in consulting, manufacturing, banking, insurance, logistics and other different banking industries.
2. Luxury management
According to the report released by the World Luxury Association, as of June this year, China's total luxury consumption reached 8.6 billion US dollars, accounting for 27% of the global market, surpassing the United States for the first time and becoming the second largest luxury consumer in the world after Japan. At present, China is the fastest growing luxury consumption market in the world. As the birthplace of many luxury brands in the world, France is the dream place of many students. In recent years, more and more China students have applied for luxury management, which is an elite French business school. Its graduates will be the absolute main force in the future operation of luxury goods market in China. The specialty of luxury management is oriented to internationalization, which can fully embody its own characteristics: international manufacturing and distribution, transnational ownership, brand globalization and international media. The success of cash luxury enterprises mainly depends on design, trend identification and marketing skills, which need to be combined with new product development, marketing, brand strategy management and media skills application and learning.
List of courses:
Globalization, international marketing strategy, design and innovation of luxury and fashion products, management of luxury and fashion products and services, integration of luxury and fashion media, brand management, luxury production technology, luxury industry supervision, luxury pricing, distribution and retail, luxury finance and finance, advertising strategy, brand creation, social network marketing, etc.
Talent training mode:
Talents aim to train relevant talents who are engaged in senior management, design, procurement, sales, budget, advertising, global luxury goods, brand management and strategy in the market, such as commercial and marketing enterprises, consulting and research enterprises, luxury goods and market institutions.
3. International market sales
Students in this major will mainly learn and understand marketing strategies and applications. While learning to respect intangible assets and innovation, master the formulation of business development goals, market intelligence analysis, sustainable development, knowledge management, etc. At present, most French marketing majors combine the frontier vision of consumer behavior and social network, and integrate into sociology, anthropology and other auxiliary disciplines. Help students better understand value creation. Many colleges and universities will subdivide marketing into "digital marketing major", which is now popular as "electronic marketing", to cultivate students' ability to provide product sales, expand sales channels and stabilize customer relations through online and online activities, expand knowledge of media communication, website and mobile interaction, online brand marketing, search engine, SEM and other disciplines, and focus on marketing.
List of courses:
Consumer behavior, strategic brand management, market insight, product management, cross-cultural management, globalization, global strategy, research methods and critical thinking, business development, digital marketing, social networking, negotiation, sensory marketing, big data theory, e-commerce, key sales skills, SPSS marketing, customer relationship, crisis public relations, corporate communication, international procurement, project management, etc. ..
Talent training mode:
This major aims to cultivate students' comprehensive ability to work in different fields, from market research, trend forecasting companies, public relations and exhibitions to marketing managers, product managers, channel marketing, sales and business development, key account managers, procurement and so on.
4. Supply chain management
The students trained in this major have strong professional uniqueness and employment potential in procurement, supply chain and other fields. Generally divided into general talents and professional talents. General talents mainly involve supply chain management, material management or project management, while professionals such as demand planning, logistics and transportation or consulting positions. Supply chain management majors in higher business colleges generally have various corresponding qualification certificates for students to obtain, such as SCORS certificate of supply chain Committee (reference model of supply chain operation) and project management college (PMI? ) project management assistant (CAPM? ) professional certificate, lean and six horses. Because of its high professionalism, many colleges and universities have cooperated with professional trade associations, such as: Supply Chain Committee, Operation Management Association APICS, French Logistics Association ASLOG, French Buyers and Executives Association CDAF, French production and inventory management certification body CPIM, Project Management Institute PMI, APM Group (PRINCE2TM and MSPTM) and so on.
List of courses:
Supply chain management strategy and operation reference model SCOR, procurement, project management, supplier relationship, sustainable development, risk management, lean production, supply chain audit, transportation and logistics, supply chain information technology, capital asset pricing, etc.
Talent training mode:
The employment concentration is high, from general supply chain management, material management and project management to middle and high-level operators and managers in professional procurement, demand planning, logistics and transportation industries and related enterprises.
Extended reading: four advantages of studying in France
I. Unique system
China's higher education system is not dominated by the public, but by higher business, public universities and engineering colleges. The former and the latter have a high proportion and high quality, and also represent the elite education in France.
Among them, the number of colleges is small, but in the global ranking, 10 is half; 100 There are nearly 30 schools, which are independent of the Ministry of Education, with high autonomy and strong student independence.
Second, the cost is cheap.
First of all, it can be confirmed that the professional study fee of the school is not expensive, and it is very close to the people. Although the price level is not low, it is basically maintained at the average level, so that everyone can basically afford it.
In addition, overseas students also have exclusive medical subsidies for food, clothing, housing, transportation and meals, but you need to prepare materials as required, submit applications, and grant subsidies after review.
Third, there are many bonuses.
On the one hand, there are many projects. At present, there are14,000 registered projects, but the number of international students studying in higher education will not exceed 50,000, so basically one in four people has the opportunity to get a scholarship to subsidize their lives.
On the other hand, the amount is high. In the setting of bonuses, there is a trend that the number of people is small and the amount is high, while the general low standard is the monthly living expenses, and the price is around 500 euros, as long as everyone meets the requirements.
Fourth, environmental safety.
It is a country with good social security, strong humanistic care, perfect punishment system and very severe punishment for illegal and criminal acts, which can play a very good deterrent role.
Of course, it is also important for everyone to improve their awareness. Everyone must try to stay away from dangerous places and unsafe time, so as to effectively stay away from some security problems and better protect themselves.
Further reading: What are the better institutions for France to study in Paris?
1, Paris Teachers College
Among these universities in Paris, this normal college ranks 24th in the ranking of new QS universities. The school is located in the academic Latin quarter, close to the center of Paris. There are many scenic spots nearby, such as Notre Dame de Paris, within walking distance.
The school even provides a residential campus for students, which is still in the center of Paris. In addition, the school has established two campuses in the suburbs. Moreover, the research institute of the school has also made the school get such a ranking for many years, especially in the humanities. And this normal college has now trained 12 students who won the Nobel Prize.
2. Paris Institute of Technology
This institute of technology, ranked 35th in the world, is also the first member of French high technology. In the new QS ranking, it belongs to the top 50 in the field of engineering technology, surpassing other universities in France.
Although the school used to be located in the Latin quarter, later the Institute of Technology moved to the south. Its main campus is only about 30 kilometers away from the city center. In this school, the number of students and teachers has exceeded 4600, with 160 hectares of student space. Other schools, which are also located in the city center, are not so good.
3. University of Paris VI
This sixth-ranked university ranks 1 15 in the world, and it is also an institution in Europe whose teaching direction is medicine and science. The number of laboratories has exceeded 125. Established in 197 1 year. Today, it has 32,000 students, including 6,000 international students, and a college can have 10000 employees. The school now has 18 campuses, and the main campus is still in the Latin quarter, which is both dynamic and historical.
5. University of Paris VII
The new school site is not far from the National Library, just beside the Seine River. At present, the school ranks 2 10 in the world and belongs to a multidisciplinary university.
There are many good universities near the school. At present, the school has more than 26,000 students, including 6,000 international students. It inherits the excellent tradition of its predecessor, the University of Paris, in science, and is recognized by many regions for its high-standard research in this field. Its subjects include medicine and art, which are relatively extensive.