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How to do market research?
First of all, we must determine the purpose of market research. Only with a clear purpose can we arrange and carry out other work accurately and efficiently and achieve the expected results.
Around the clear purpose, the design of the whole market survey was started, including the design of questionnaire form and content, statistical methods, sample collection methods and the confirmation of analysis methods.
The design of the questionnaire should be objective, reasonable and in line with the actual situation, including region, product analysis, consumer structure, consumer income and expenditure, local policies, expected gross profit margin, etc. The more reasonable the design, the more effective enough data can be obtained, which will help to obtain real and reliable survey results.
Matching the questionnaire is the form of investigation, such as sweeping the streets in the corresponding areas to distribute questionnaires, and the distribution of questionnaires through various online channels, what is the proportion of questionnaires distributed through different channels, what is the effective answer, how much money is invested, and so on. If conditions permit, you can also directly ask the relevant competent authorities for complete data.
After collecting enough market survey data, the next thing to do is to complete the data analysis, which is also the most important step. A lot of work in the early stage is for the sake of the final analysis. Only by scientific and reasonable analysis can we get objective and reasonable effective data, which is convenient for subsequent market entry and promotion.
Local policies and competitors are also factors that need to be considered in market research, and many success or failure lies in some details. In market research, we should also pay attention to some key but not so obvious and easily overlooked data in order to get the final expected results.