Shanghai Central Air Conditioning Sales Mode

There are several ways to sell central air conditioners in Shanghai: 1. Store sales: The central air-conditioning brand adopts the store sales model more in Shanghai. By setting up brand flagship stores, specialty stores and authorized dealers in major business districts for offline sales, it can provide potential customers with on-site product knowledge, obtain product information and strengthen their purchase intention. In the store sales strategy, central air-conditioning enterprises need to have customized product promotion, design exhibition space and purchase auxiliary services to provide customers with intimate pre-sales and after-sales services and accumulate customer loyalty for brand building.

Second, e-commerce sales: In recent years, Shanghai Central Air Conditioning has gradually launched e-commerce sales to show its brand advantages, and installed after-sales programs and promotional activities through e-commerce platforms to provide diversified trading models, optimize shopping experience and improve customer satisfaction. E-commerce sales model has the advantages of high information efficiency, transparent price, flexibility and freedom, but it also needs to be linked with offline stores to ensure brand regularity and user experience consistency.

3. Project sales: Central air-conditioning sales can also adopt a project-based and customized sales model. By participating in various construction, decoration and electromechanical engineering construction or decoration, the air-conditioning needs of users can be solved as a whole, and the overall air-conditioning design, installation and after-sales service can be provided to meet the needs of engineering customers in terms of "professionalism" and "efficiency".

4. Promotion and marketing: The socialization of central air-conditioning sales needs to expand brand awareness and market penetration through promotion and marketing positions, and attract more customers to buy through intangible and substantial two-way marketing and marketing activities such as discounts, gifts and gifts. In the promotion and marketing center, we should pay more attention to the combination of media advertisements, offline activities, social media and other channels, and adopt planned and timely publicity strategies to narrow the distance with customers.

Verb (abbreviation of verb) Customer service: No matter whether the central air-conditioning brand sells online or offline, it must pay attention to customer service, intervene in all aspects throughout the process, and fully guarantee the customer experience from pre-consultation, shopping experience, installation and after-sales service. Do a good job in after-sales service, comprehensively enhance the brand reputation, and drive the sales of central air conditioners to continue to increase.