The Japanese character for "Nissan" is "Nissan". In fact, if you are from the south, you can compare the pronunciation similarity with your dialect.
Nissan is a transliteration of Nissan.
Among them, "Nissan" is the official name of Nissan in China.
In the market of non-Chinese cultural circle, English "NISSAN" is used uniformly. (South Korea and Vietnam, which have abolished Chinese characters, also use Nissan. )
Established in 1933, Nissan Motor Company is the second largest automobile company in Japan, one of the three largest automobile manufacturers in Japan and one of the top ten automobile companies in the world. It is also the first manufacturer to start manufacturing small datsun cars and auto parts. In addition to producing all kinds of cars, the company is also involved in machine tools, construction machinery, shipbuilding, aerospace technology and other fields, and is a huge multinational group company. Nissan was founded in 1933, and its predecessor was an automobile manufacturing company formed by the merger of Dongyin Foundry Company and Japan Industrial Corporation. 1934 began to use the current name "Nissan Motor Company". Nissan is headquartered in Tokyo, Japan, with nearly 6,543,800 employees and the current president is carlos ghosn. Nissan's automobile products are divided into practical (that is, trucks, minivans and four-wheel drive vehicles), luxury cars and ordinary cars. The brands of practical cars are Baning, Le Tu, Pickup and Gaby. For decades, Nissan's technology and products have been loved by consumers all over the world.
The models sold in the Japanese market include: President (president/プレジデント), Sima (cima/シーマ) and Elegance (fuga/フーガ).
Mini-cars are: note, cube, march, micra.
Performance models are: GT-R, skyline coupe, fairlady Z, Murano, X-Trail and Dualis.
MPV models include: Elgland, presage, Serena, lifesta, Wing Road, Silk Road of Caravan.
The models sold in the American market are VERSA (mini-car, Equivalent to Trent), SENTRA (mini-car), SENTRA SE-R (performance-oriented), ALTIMA (full-size RV, coupe and car model), MAXIMA (luxury RV, 09 full-size performance luxury car), ROUGE (crossover car), Murano (SUV), X-Trail (SUV) and Quest (MPV). Pathfinder (SUV), Frontier (pickup truck), TITAN (pickup truck), 350Z/370Z (sports car), GT-R (super sports)
The company can produce 3.2 million cars every year. Nissan's earliest car was called datsun, when there was only a van. 1952, Nissan introduced A40 passenger car manufacturing technology from Austin, England, and started a difficult technology introduction and absorption business. In 1960s, Nissan Motor Company has digested and absorbed British technology, designed its own datsun car and entered the American market. Throughout the 1960s, Nissan devoted itself to product quality and new technology development. It not only won the authoritative Deming Quality Award, but also established its first overseas branch, the Mexican branch. At this time, Nissan's automobile products have reached a fairly high level of technical quality. In 1970s, Nissan entered the American market, and entered a period of rapid development. In 1970s and early 1980s, Nissan became one of the top ten automobile companies in the world. The logo of Nissan Motor Company, the circle represents the sun, the middle word is the Japanese phonetic form of the word "Nissan", and the whole pattern means "aiming at tomorrow's people and cars". Nissan Motor Company has become one of the most successful and dynamic automobile manufacturers in the world, and plans to develop its business in China. Nissan has long been a household name in China market. Since 1972 the first Duke car was exported to China, Nissan has been committed to expanding its production and sales business in China. At present, some Nissan models have been produced by different China partners, and Nissan's customer base in China is also growing.
1984 according to the policy of China government to introduce manufacturing technology of small commercial vehicles during the seventh five-year plan period, Nissan signed a technology trade agreement with China government. According to the agreement, Nissan provided local manufacturing technologies of Atlas and Caravan to FAW. At the beginning of 1993, FAW started the domestic production of minivans and vans.
1in March, 1993, Nissan established a joint venture with Zhengzhou light automobile company and reached a technical support agreement. Zhengzhou Nissan Automobile Co., Ltd., a joint venture established by both parties, began to produce pickup trucks in June 1995. 1999, the company began to produce and sell brand-new pickup trucks.
In August 2000, Nissan signed a technical agreement with Fengshen Automobile Co., Ltd. of Dongfeng Group to produce Bluebird cars in China. 200 1, and the local production of bluebird has reached18,505.
2003
In addition, Nissan has established sales and service training centers in Beijing and Guangzhou to improve the quality of after-sales service. By the end of May 2002, Nissan had 42 authorized service centers and 27 authorized parts agents in China.
1In June, 1994, Nissan Motor (China) Co., Ltd. was established in Hongkong to strengthen its sales and marketing activities. The company is currently establishing a sales network in China to prepare for further market opening in the future. In April, 2002, China Business Office was established in Nissan headquarters, reporting directly to Nissan CEO.
On June 9, 2003, Nissan Motor Company and Dongfeng Motor Company (China) jointly established Dongfeng Motor Co., Ltd.
On June 16, 2003, Dongfeng Nissan Passenger Car Company (Dongfeng Motor Co., Ltd. Passenger Car Company) was established with a registered capital of16.7 billion yuan, which is a joint venture project with the largest cooperation scale, the widest cooperation field and the most complete products in the domestic automobile industry so far. Dongfeng Nissan Passenger Car Company has been determined to become one of the best brands in China passenger car market since its birth. Dongfeng Nissan now has many best-selling models, such as Teana, Tiida, Sylphy, Junyi, Converse and Hacker. In 2005, it was praised as "Dongfeng Nissan Year" by the industry with the first growth rate of 160%. In 2006, Dongfeng sold 203,537 vehicles a day.
Nowadays, people can see more and more Nissan cars on the roads in China, including luxury cars and popular Sunshine cars. X- Trail, a world-famous sport utility vehicle, will soon enter the China market. For those drivers who like off-road vehicles and pursue luxurious and comfortable driving, it will be an ideal model. At present, the passenger cars that have been produced locally include the beautiful and comfortable Bluebird, and the upcoming Sport SUV in paladin.
Nissan Automobile (China) Co., Ltd.
Nissan Motor (China) Co., Ltd. was established in 1994 and headquartered in Hongkong. It is a wholly-owned subsidiary of Nissan Motor Company. The registered capital of the company is HK$16 million, with 35 employees and regional offices in Beijing and Guangzhou. Nissan Motor (China) sells Saifeilong, Sunshine, X-Trail, Patrol, Urban, Civilan and pickup trucks in China, which provides more and more opportunities for new and old customers of Nissan to know, know and buy the latest Nissan models.
Zhengzhou Nissan automobile co., ltd
Zhengzhou Nissan Motor Co., Ltd. is a joint venture of Nissan Motor Co., Ltd., established in 1993 and headquartered in Zhengzhou City, Henan Province. The registered capital of the company is 250 million RMB, and the number of employees is 1.800, mainly producing Nissan trucks and Dongfeng 3-ton trucks. Zhengzhou Nissan started mass production of Nissan trucks from 1995 to 10, and actively participated in various sales and marketing activities. Nissan Motor Company currently owns 30% of Zhengzhou Nissan, while Zhengzhou Light Automobile Factory and CITIC Automobile Company hold 35% of the shares respectively.
Fengshen automobile co., ltd
Fengshen Automobile Company is a subsidiary of Dongfeng Group Corporation, which was established in March 2000. At present, * * * has 2,500 employees, with Dongfeng holding 60% and Taiwan Province Yulong Automobile Co., Ltd. holding 40%. Fengshen has the technical license to produce Nissan Bluebird cars in China, which has successfully made Bluebird cars synonymous with comfortable driving. Fengshen Automobile Company has an annual output of 200 1 8505 vehicles.
Nissan's commercial activities
1972165438+1October: Nissan starts exporting Cedric cars to China.
1985 March: Nissan motor company Beijing office was established.
1986 65438+February: Nissan transferred the manufacturing technology of Atlas double-row cab to China FAW.
1March, 988: Nissan transferred the body technology of RV to FAW.
199 1 year 65438+February: Nissan Training Center was established in Beijing and Guangzhou.
1Feb. 992: Guangzhou office was established.
1Mar. 993: Zhengzhou Nissan Automobile Co., Ltd. was established.
June 1994: Nissan Motor (China) Co., Ltd. was established in Hongkong.
1994 65438+February: Nissan and China Nanjing Automobile Company signed the Atlas cab technology transfer and license agreement.
1995 10: Zhengzhou Nissan Automobile Co., Ltd. started manufacturing Nissan pickup trucks.
1June, 1996: Nissan participated in '96 auto china.
June 65438+July 0997: Nissan participated in '97 auto china.
June 1998: Nissan participates in '98 auto china.
1999 65438+1October: Zhengzhou Nissan automobile co., ltd. began to manufacture new Nissan pickup trucks.
March 2000: Fengshen Automobile Co., Ltd. obtained the production license of Tiantian Landao car, and began to produce the car in China from 65438 to 0997.
May 54, 2006 38+0: Bluebird Model Improvement
June 2002: Nissan participated in the 2002 China International Auto Show.
September 2002: Nissan Motor and Dongfeng signed a comprehensive strategic partnership agreement in China.
June 2003: Dongfeng Motor Co., Ltd. was established in Wuhan, and Dongfeng Nissan Passenger Car Company was established in Guangzhou.