Michiko Yuzhi (ジトモコ), chairman and artistic director of U J IPUBLICITY Co., Ltd. After graduating from Tama University of Fine Arts with a major in graphic design, he worked in advertising companies and production companies as creative planners for large enterprises such as mitsubishi electric, Nissin Food and Hattori Seiko, and founded the "Yuzhi Publicity" company on 1994.
The author advocates visual merchandising, that is, taking design as a marketing strategy, and has made great achievements in recruitment, promotion and brand promotion through design.