(1) Network communication is a systematic discipline to study human network communication activities. It is a branch of communication science and a branch of communication science. Network communication is a new frontier discipline and a branch of communication. With the rapid development and popularization of the internet, the academic status of network communication has been paid more and more attention. The classification of network communication is similar to mass communication, which can be divided into: information communication (such as BBS, news, notice) and network advertising communication (or network marketing: advertising activities based on the network). Such as commercial communication micro-websites, banner advertisements, etc. ), online commodity trading (spreading commodity information and providing channels through the Internet) and online culture and art (including the publication of public periodicals, spontaneous peer-to-peer communication among civilians, block copying, such as original flash comprehensive animation, online message boards with interactive and unified styles, etc.). Network communication is a new media extension of sociology of science and technology.
(2) Network management, in a nutshell, is to apply effective management and operation methods to network marketing, so as to make its effect fully prominent, maximize efficiency in time and space, and give full play to the greatest advantage of the integration of network resources and enterprise personnel, instead of being buried in the sea of Wang Yang with hundreds of millions of web pages. On the one hand, enterprises are doing network marketing, inviting experts to do training and organizing research, on the other hand, they are denying the role of network marketing. Why? That's because I can't do it well. I don't know that really effective online marketing needs professional management. Without management, online marketing is just an empty shell, especially in the post-web2.0 era of fierce competition, which requires professional strategies, methods and skills. With the explosive growth of social media, blogs, social networking sites, video sharing sites and other resources, we have entered a brand-new era of high digital transparency, shortening the marketing cycle and expanding the marketing space. We can say that the operation and management of online marketing has strengthened the reputation of enterprises among consumers, and thoroughly and transparently told us how to use the key factors such as network resources, mature tactics and online reputation, so that the management stage of enterprises can use the power of online media more calmly.
(3) Today's society has entered the era of knowledge economy, and informationization and digitalization have become important features of human society. Communication is a social behavior of human beings to exchange information, and information is an important social cell that constitutes the era of knowledge economy. With the technological progress of human society, communication activities are constantly developing and improving. Since the 20th century, communication activities have undergone fundamental changes. From the previous print media and text symbols, radio and television were born. Today, network communication has become the darling of the times. It has penetrated into all aspects of people's social life, and politics, economy, culture and education are almost everywhere. People call the computer network the information superhighway, and all kinds of new media (radio, television and computer software) are the "cars" that carry and transport information.
This major is set up to meet the social needs of 2 1 century, and has the characteristics of comprehensiveness and cross-cutting. It is a combination of technology and art, network technology and digital media, and literature and science.
Cultivation direction:
Have a good professional ethics; Have good cultural accomplishment and physical and psychological quality; Have computer knowledge such as computer application, network design, web page making and programming; Master the audio and video technical knowledge of TV electro-acoustic system; Able to use, manage and maintain modern electronic equipment;
Master the production method of TV programs and be able to independently compile TV programs;
Main course:
Introduction to mass communication, network communication and new media, writing, psychology, distance education and network, photography technology, TV program director and production, electronic technology, electro-acoustic TV system, new technology of audio-visual equipment, nonlinear editing, art foundation (art, music), computer foundation, VB programming language, database, network technology, graphic image processing software photoshop, 3DS(MAX) animation production, Dre.
Web page making software, web page planning and creativity, such as flash and firework.
Employment direction:
Internet companies, advertising companies, TV stations, newspapers, audio-visual electronic publishing houses, magazines, news units, education promotion companies, teaching software development companies, schools (online schools), distance education institutions, scientific research units, information management and publicity departments of enterprises and institutions at all levels, consulting and planning companies, exhibition companies, cultural communication companies and enterprise marketing departments.