Question 2: What is new media? New media refers to the environment where everything is media at present. Simply put, new media is an environment.
New media covers all forms of digital media. Including all digital traditional media, online media, mobile media, digital TV, digital newspapers and magazines.
A relative concept is a new media form developed after newspapers, radio, television and other traditional media, including network media, mobile phone media, digital television and so on.
New media is also a broad concept. It uses digital technology and network technology to provide users with information and entertainment services through the Internet, broadband local area network, wireless communication network, satellites and other channels, as well as computers, mobile phones, digital televisions and other terminals. Strictly speaking, new media should be called digital new media.
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Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication."
Wired magazine in the United States defines new media as "communication between all people and all people".
The definition of new media by UNESCO is: "an information dissemination medium based on digital technology and taking the network as the carrier."
New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time.
Scholars have different opinions on the definition of new media, and so far there is no conclusion. Some communication journals have "new media" columns, but the research objects of articles are different, such as digital TV, mobile TV, mobile media, IPTV and so on. Some publications also include blogs and podcasts in the new media column. So, what exactly is new media?
Compared with traditional media, new media is a new media form developed after newspapers, radio, television and other traditional media. It uses digital technology, network technology and mobile technology to provide users with information and entertainment through Internet, wireless communication network, wired network and other channels, as well as computers, mobile phones, digital TV and other terminals.
The characteristics of new media are interactivity and immediacy, popularity and enjoyment, multimedia and hypertext, personalization and community.
With the rapid development of science and technology, new media has attracted more and more attention and become a hot topic. The prosperity of new media in the industry has further strengthened the academic research on it, and many experts have studied new media from different angles. At present, the famous experts and scholars who study new media in China are China Renmin University School of Journalism, Kuang, Chen Yongdong of Shanghai Theatre Academy, Xiong Chengyu of Tsinghua University School of Journalism and Communication, Meng Wei and Huang Chuxin of China Academy of Social Sciences, Deng Xinxin of China Communication University, Peking University, Hu Yong and Zhong Ying of Huazhong University of Science and Technology.
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New media [2] is not a general term for emerging or new media, and new media should have its relatively accurate concept. New media or emerging media are both.
interactive personality tv
New media is a relatively narrow concept, which can not meet the needs of new media development and is not conducive to industry communication. Therefore, after studying the media, analyzing a lot of market data, and seeing the industry's understanding of new media, the industry has summed up a relatively accurate definition of new media from the perspective of consumers. Based on some research, this definition is not an imposed concept. I hope to get the exchange of people in the industry and wait for the test of the market. At the same time, it is stated that this concept is not a one-size-fits-all definition, and it is hoped that this concept can promote the in-depth exchanges and promote the new development of the industry, and this concept will also develop and progress with the development and changes of this industry.
New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile phone TV, network, desktop windows, digital TV, digital movies, touch media, mobile phone network and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media".
The new place of new media must first have an innovative side, namely, innovation in technology, innovation in form and innovation in concept. I think the latter is more important. It is more appropriate to call it formal innovation and technical improvement, which is not enough to prove that it is a new media. Conceptual innovation is the core of the definition of new media. As for those who define whether new media interact in the market, it is one-sided and undesirable. Whether or not to interact is an individual problem and has no universal significance. I think it can vary from person to person ... >>
Question 3: What does new media mean? Compared with the old media form, the new digital information technology is the core media form. Simply put, new media is an innovative media based on digital information technology and characterized by interactive communication and network communication.
Question 4: What is the difference between new media and self-media? The last answer gave a professional description of the media. But new media refers to media other than traditional media, including TV, radio, newspapers, periodicals, outdoor and so on. New media include PC Internet, mobile phone client, outdoor mobile electronic media, indoor focus building media, video media and so on. Self-media is the cultural division of community nature, and the old and the new are the division of communication means. However, the media often spread through new media channels.
Question 5: What do new media works mean? 1. Responsible for the mobile Internet from the media platform (WeChat, Weibo, mobile? (mainly) daily operation and promotion;
2. Responsible for independently operating the official WeChat account, and planning and providing high-quality and highly disseminated content for fans;
3. Responsible for planning and implementing the daily activities and tracking and maintenance of the WeChat marketing line, and sending all kinds of WeChat content according to the project;
4. Responsible for increasing the number of fans, improving their attention and activity, and interacting with fans in time;
5. Excavate and analyze users' habits, emotions and experiences, grasp news hotspots in time, and effectively complete thematic planning activities;
6. Keep up with the development trend of WeChat, pay extensive attention to the official account of benchmark WeChat, and actively explore the operation mode of WeChat;
7. Fully understand user needs, collect user feedback, and analyze user behaviors and needs.
Question 6: What does the promotion of new media on the mobile Internet mean? Although it is still in the Internet age, everyone's attention has shifted from PC to mobile. We get more than 80% information from the mobile terminal every day, and the promotion on the mobile terminal will be more effective.
At present, mobile new media include social platforms such as 1, WeChat and Weibo, and applications such as WeChat official account /2 and APP can also be derived. We open some apps every day, and we can also see that some apps will post other people's advertisements in a conspicuous position, which also plays the role of an advertising wall.
Question 7: What is new media? What does the new media include? New media is a new media form under the new technical support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone short messages, mobile TV, network, desktop windows, digital TV, digital movies, touch media and so on. Compared with newspapers, outdoor, radio and television, new media is vividly called "the fifth media". Wired magazine in the United States defines new media as "communication between all people and all people". Professor Xiong Chengyu from Tsinghua University School of Journalism and Communication: "The emergence and influence of media forms based on computer information processing technology." Wang Bin, Secretary General of the New Media Industry Alliance: "New media is an innovative media based on digital information technology and characterized by interactive communication." Jiang Nanchun, CEO of Focus Media: "Focus is to distinguish the audience, and Focus Media is facing a specific audience group, which can be clearly described and defined. This group happens to be the leading consumer group or heavy consumer group of certain commodities or brands. " Wu Zhi, CEO of Sunshine Culture Group: "Compared with the old media, the first feature of new media is its dissolving power-dissolving the boundaries between traditional media (TV, radio, newspapers, communications), dissolving the boundaries between countries, communities and industries, dissolving the boundaries between information senders and receivers, and so on." Wei Wu, vice president and chief operating officer of BlogBus, defined: "The audience can participate extensively and deeply in the form of media (mainly through digital mode)." Huang, Communication University of China: The basic elements of new media are three infinity based on network and digital technology, namely, infinite demand, infinite communication and infinite production. -Understanding at the level of social relations. To be sure, "new media" is a variety of media forms based on digital technology and network technology. "New" is fundamentally embodied in technology as well as in form. Some new media are newer than the Internet. There are also some media forms that combine the old and the new after introducing new technologies on the basis of the old media, such as electronic newspapers. New media is a media that can provide personalized content to the public at the same time. It is a media in which communicators and recipients are integrated into equal communicators and countless communicators can communicate with each other at the same time. In recent two years, with the rapid development of science and technology, new media has attracted more and more attention and become a hot topic.
Question 8: What does the media mean? The word "media" comes from the Latin word "Medium", which is transliterated as a medium, meaning something in between. It refers to the carrier and tool that carries and transmits information from the information source to the receiver in the process of information transmission. Media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, the other is the entity that stores and transmits information.
Question 9: Are new media and Internet the same concept? 5. New media refers to media that are different from the past media forms, such as Weibo, WeChat official account and Today's headlines. Most new media can become self-media, that is to say, a person can become a producer and publisher of content without previous publishing organizations such as newspapers and websites.
Most new media are based on the Internet. In order to reflect the difference with old media, especially non-internet media, the so-called new media now refers to self-media tools based on Internet thinking.
New media or decentralization from the media is also very important. There is no central organization to publish information, and every information publisher is decentralized and decentralized.
Internet is a big concept, which can be an entity-the Internet itself, or the meaning of Internet thinking. New media is a media form born on the basis of Internet thinking.
Question10: What does PR draft mean in new media? Marketing means PR refers to public relations (PR for short). English public relations text translation means public relations or public relations theory. Its literal meaning basically refers to the communication between the organization and the public environment. Specific public relations marketing, means, and public relations.