Hainan has a coastline of 1528 km and 68 natural harbors. Coastal tourism, tropical rain forest, characteristic hot springs and other tropical island tourism resources are unique and scarce in the world, which are suitable for the development of internationally popular diversified holiday tourism, and are conducive to the development of tourism-oriented modern service industry and the construction of world-class international holiday island resorts.
In recent years, Hainan has intensified the construction of international coastal tourism and leisure resorts. At present, in the eastern coast of Hainan, high-end resorts with a total investment of nearly 100 billion yuan and a total investment of/kloc-0.07 billion yuan are being developed at a high starting point and at a high level according to international first-class standards: Haikou Melissa, Wenchang Tongguling, Wanning Shenzhou Peninsula and Shimei Bay, Lingshui perfume bay and Qingshui Bay, Sanya Haitang Bay, etc. The participating enterprises are New World, Agile, CITIC Pacific, R&F, China Resources and so on.
In order to speed up the development of tourism in Hainan, Hainan has implemented a series of internationalization transformation of tourism elements, intensified foreign language training for hotel employees and tour guides, and trained nearly 300,000 hotel employees and tour guides in rotation; Complete the construction and renovation of 30 A-level tourist attractions (spots) star toilets; The supporting construction of expressway service area around the island has been gradually formed and opened to tourists.
At present, Hainan has initially formed a tourist reception system supporting food, accommodation, transportation, travel, shopping and entertainment, with an annual reception capacity of 30 million people. Travel agencies in the province 19 1 home, including 53 international travel agencies; There are 259 star-rated hotels, including 20 five-star hotels. At present, there are 9,844 tour guides in Hainan, and the number of employees directly related to tourism exceeds160,000. In 2009, Hainan received 22 million overnight visitors, up 7.3% year-on-year, and its tourism revenue was 20.6 billion yuan, up 8. 1%.
The development of tourism in Hainan has promoted the development of related modern service industries, especially the real estate industry. Tourism real estate, which has the advantages of climate and environment, has attracted a large number of residents outside the island to buy it, forming a new format of migratory birds' holiday and permanent tourism. According to statistics, in 20091-1month, Hainan's real estate investment totaled 24.856 billion yuan. In addition to traditional first-tier cities such as Haikou and Sanya, second-and third-tier cities and counties such as Qionghai, Lingshui, Wenchang, Wanning, Chengmai and Baoting all showed a booming trend of production and sales, and buyers were mainly residents outside the island.
Culture, sports and exhibition industries, which are closely related to tourism, have also developed rapidly. In recent years, Hainan has introduced large-scale cultural and entertainment activities such as Miss World and World Elite Model Contest, and gradually turned the annual "Hainan Island Happy Festival" into a brand festival with local culture and characteristics, enriching the Hainan performing arts cultural market; By holding international road cycling around the island, beach volleyball tour, golf professional tour and other sports events, the development of leisure sports industry has been promoted.
The exhibition economy marked by Boao Forum for Asia is booming in Hainan, and the radiation effect covers the whole province. Last year, there were more than 50 convention and exhibition activities held in Haikou alone. With the construction of Hainan International Convention and Exhibition Center with an investment of about 5.7 billion yuan at the end of last year, Hainan's convention and exhibition industry will also enter a new development period.