Introduction and background information of PepsiCo? Thank you, _ ~

Pepsi-Cola Pepsi-Cola Introduction Pepsi-Cola is a carbonated beverage launched by American Pepsi Company, and it is also the main competitor of Coca-Cola. In the global coke market, Coca-Cola has the upper hand, but in Quebec, Canada, Pepsi's sales volume is higher than Coca-Cola, which is one of the few regions that can surpass Coca-Cola. There, many French speakers are used to drinking Pepsi, and Pepsi's position in the local market can be controlled by French stars as spokespersons. In the mid-20th century, Pepsi's name was once a word that the local British belittled the French. The history of Pepsi was originally written by Caleb Bradham, a pharmacist in Northern California at 1890 in the United States. It is made of carbonated water, sugar, herbs, crude oil, pepsin and cola nuts. The medicine was originally used to treat stomach diseases, and was later named "Pepsi Cola" and registered as a trademark on June 1903. Pharmacists provide drinks to customers in pharmacies, and Pepsi is also famous for it. After the success of 17, Bradham thought that the price of sugar would rise sharply, and he used many assets to buy sugar one by one. However, contrary to expectations, the price of sugar fell instead of rising, thus evaporating a lot of wealth. His Pepsi was declared bankrupt on 1923. By 193 1, Pepsi was acquired by Charles G. Guth, chairman of Loft Candy Company, making it appear on the market again. 1940, Pepsi launched a national advertisement, and its advertising theme "Nickel Nickel" was quite popular, and it was also translated into 55 different languages. Pepsi has achieved great success by selling recycled bottles, and the price is cheaper than Coca-Cola. Therefore, it was once called "the drink of the lower class", regarded as the drink of blacks in the United States and regarded as the drink of French in Canada. In order to transform its image, Pepsi advertised in the 1950s and found many celebrities as product spokespersons, which made its sales almost equal to that of Coca-Cola, but it did not surpass it in the end. In the 1960s, Pepsi began to change its strategy, taking young people as its selling point. 1964, Pepsi began to introduce a sugar-free light version. In 1980s, the competition between Pepsi and Coca-Cola became more intense. PepsiCo launched a series of challenges-themed advertisements, which reduced the sales of its competitors. Not to be outdone, Coca-Cola launched an advertisement with the theme of "New Coke". The following are celebrities who have been spokespersons for Pepsi in the world: Madonna of Michael Jackson, brigham Landau Stencarlos. In Greater China, celebrities who have served as spokespersons for Pepsi include: Leslie Cheung, Andy Lau, Aaron Kwok, Sammi Cheng, Jay Chou, Jolin Tsai, Edison Chen, Nicholas Tse and Yao Ming F4. The human health dispute caused by Pepsi-Cola is accused of having adverse effects on human health after long-term drinking. Phosphoric acid nutritionists believe that Pepsi and other soft drinks contain phosphoric acid, which will cause damage to human bone structure and lead to osteoporosis and other problems. Introduction: Pepsi-Cola, a cola brand. A carbonated beverage. Ingredients: carbonated water (water, carbon dioxide), white sugar, caramel pigment, phosphoric acid, caffeine, edible spices. PepsiCo and its Cultural Pepsi Beverage International Group are world-renowned American multinational companies, with annual global sales of $27 billion. In the survey results of "America's most admired company" and "the world's most admired company" just published by Fortune magazine 200 1 and in the rankings of various industries, PepsiCo has been rated as "the most admired company in the world and the United States" again and again. Among the world's top 500 enterprises published by the magazine, PepsiCo ranks 63rd. PepsiCo set up factory in China 1982. Together with a bottle factory just completed in Shenzhen, there are more than 30 joint ventures with a total investment of nearly 500 million US dollars. Its Pepsi-Cola, 7-Up, mirinda and Inspur, including Asia, Arctic Ocean, Tianfu, Gatorade and Dole, have become household names in China. Pepsi is a successful big enterprise. Since 1898 was born, it has a history of more than 100 years. During this period, I was on the verge of bankruptcy and my business was bleak, but I was still able to turn the tide and make great strides to usher in today's glory. The success of PepsiCo, like all successful enterprises, benefits from its visionary leadership, its business strategy, strict management and the continuous introduction of innovative products that adapt to the market. But the most important thing in Pepsi's unique successful experience is the culture it gives to enterprises and products. The concept of Pepsi brand is "infinite desire", which advocates young people's positive attitude towards life. The implication is that for young people, opportunities and ideals have unlimited space, and they can daydream and pursue at will. In order to promote this concept, PepsiCo chose football and music as the brand foundation and corporate culture carrier, and used a large number of stars such as Jackson, Britney Spears, Aaron Kwok, Faye Wong, Kelly Chen, Sammi Cheng, Jay Chou, Beckham, rivaldo, Carlos, Fan Zhiyi, Li Weifeng and Qi Hong as brand spokespersons in advertising and social welfare activities to advocate the spirit advocated by corporate culture, which made PepsiCo's "new generation choice" respected. In this way, many people understand why Pepsi's products, from simple packaging to the expansion of sports series and functional series, deliberately reflect a dynamic and cheerful style, thus making many young people become loyal and enthusiastic consumers of Pepsi. Pepsi culture is not only for enterprises, but also for society. Through the promotion of its products, it has profoundly influenced a large number of people, and then promoted enterprises to innovate continuously according to the positioning of this culture, and maintained the vigorous vitality of 100 years. Brief introduction of Pepsi. , Inc. is one of the most successful consumer goods companies in the world, with 6.5438+0.4 million employees in more than 200 countries and regions around the world. In 2004, its sales revenue was $29.3 billion, making it the fourth largest food and beverage company in the world. In the Fortune Global 500 published in 2004, PepsiCo ranked 166, and was ranked as the first in Fortune magazine's "Most Admired Beverage Company in the World" for two consecutive years. In 2004, PepsiCo ranked in the top ten of "America's most valuable corporate brands" selected by Forbes magazine. In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi brand ranked 23rd. PepsiCo's predecessor PepsiCo was founded in 1898. 1965, PepsiCo merged with Frito-Lay, the largest snack food manufacturer and seller in the world, to form PepsiCo. In June 1997 10, in order to give full play to the advantages of product structure and focus on the core brands, Pepsi-Cola made a major strategic adjustment, separating its restaurants with Pizza Hut, KFC and Taco Bell from the company, making it an independent listed company, namely YUM. ) so as to concentrate on brand building and brand marketing. From 65438 to 0999, Pepsi can Pepsi. Pepsi. , Inc. is one of the most successful consumer goods companies in the world, with140,000 employees in more than 200 countries and regions around the world, and its sales revenue in 2004 was $29.3 billion, making it the fourth largest food and beverage company in the world. In the Fortune Global 500 published in 2004, PepsiCo ranked 166, and was ranked as the first in Fortune magazine's "Most Admired Beverage Company in the World" for two consecutive years. In 2004, PepsiCo ranked in the top ten of "America's most valuable corporate brands" selected by Forbes magazine. In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi brand ranked 23rd. PepsiCo's predecessor PepsiCo was founded in 1898. 1965, PepsiCo merged with Frito-Lay, the largest snack food manufacturer and seller in the world, to form PepsiCo. While divesting non-strategic businesses, PepsiCo also acquired or merged a number of core businesses. 1998, PepsiCo merged with Tropicana products company, which ranks first in the world fresh juice industry. In 2000, PepsiCo will include fruit mixed drinks, energy drinks, milk drinks, tea drinks and SoBe drinks containing plant ingredients in its business scope, and develop a series of new beverage products. In 20001year, PepsiCo was unconditionally approved by the US Federal Trade Commission, and successfully acquired the world-famous Quaker Oats Company for 134 billion US dollars, becoming the champion of the global non-carbonated beverage industry. After the merger, PepsiCo focused on developing snack food and beverage business with strong demand. PepsiCo International is responsible for nearly 200 markets outside the United States and Canada, leading the development of PepsiCo's food and beverage business outside North America.