Life is a long journey, whether for personal growth or for a better life, we need to constantly learn new knowledge to fill our cognition.
"The greatest fairness of this society is that when a person's cognition is not enough to control the wealth he has, this society has 100 ways to harvest him."
Therefore, we need to keep learning, read more books and improve our cognition; We need to update our knowledge structure and keep up with the times with a broader vision and a longer-term vision.
The recommended bibliography this week is Deep Cognition by Shui Mu Mann. An application guide that tells you how to recognize the internal logic of things and understand the essence of business will help you change your inherent thinking habits, gain a deep understanding, understand the business laws of things, and gain your own wealth.
"In the future, the biggest difference between people is the difference in cognition." It is the first sentence in the preface of this book and the core idea of this book. In today's society, with the great enrichment of the material world, people's pursuit gradually tilts from material to spiritual. The core capital of society is no longer a fixed asset in the traditional era, but a more futuristic cognition.
In the future society, only by occupying the spiritual highland and becoming a highly cognitive group can we better master resources and tools and control wealth. If you have been at the bottom of cognition and are not good at learning, then you will be eliminated by society and become a new round of "small leek".
Therefore, improving cognition and realizing cognitive breakthrough are the foundation for a person to be in an invincible position and an excellent way to counterattack in life.
Since cognition is so important to a person, how can we make a breakthrough in cognition and expand our competitive advantage? The book is elaborated from four aspects.
Reading frame of deep cognition
In terms of cognitive depth, the book traces back to the most essential areas of society from four dimensions: law, commerce, thinking and humanity, breaking our understanding of many existing concepts.
First, it is important to see the law clearly.
The legal part mainly talks about the eternal laws of the world, such as talent, laws of the world, reputation, wealth, status, status and luck.
Only by seeing the law clearly can we have a better cognitive breakthrough, just as a sentence in The Godfather mentioned in the book: "Those who spend half a second to see through the essence of things and those who spend their whole lives unable to see the essence are doomed to be completely different fates."
Second, business logic is critical.
The business part mainly talks about business logic, the difference between Internet giants, the attack of dimensionality reduction, membership system, business 5.0, business streaming, live streaming economy, etc., focusing on the whole process expression from top-level business architecture to bottom-level results.
This part highlights that the future is an era of personal rise, and emphasizes that individuals are the future development trend. There are individuals first, and then through the individual development team, or all individuals cooperate to complete the whole process.
At the same time, this part also emphasizes the importance of service consciousness. In the future, service will be the focus. Whoever serves well will have an advantage. Haidilao is a good example.
Third, thinking is the core.
The thinking part mainly talks about 16 thinking: product thinking, perfect thinking, breakpoint thinking, fraud prevention, letting go thinking, story thinking, gray thinking, chaotic thinking, rational thinking, progressive thinking, spiritual challenge, flow thinking, broken thinking, cognitive coordinates, five major thinking, and thinking with more wins than less.
This 16 thinking basically covers our thinking, focusing on concentration, cross-border, doing the right thing, influence and so on. To correct our thinking, cognition and way of looking at problems.
Fourth, human nature is the soul and foundation.
The part of human nature is mainly analyzed from the aspects of misunderstanding, quarrel, low-level good man, management essence, soul mate, inner strength, ability structure, self-cultivation and helping others. , have their own management practice and understanding and control of the outside world.
The book quotes the story of Qi Huangong's three minions, saying that everyone is selfish, and a person can be good to you, but only if he knows how to be good to himself without hurting his own interests and help you fulfill yourself on the basis of winning. This is the logic that is really good for you.
At the same time, use Huawei's "chop off the hands and feet of the top, chop off the butt of the middle, chop off the head of the grassroots, and chop off the fat of the whole body". "Summarize the essence of management.
If you want to be invincible in the future, you need to keep pace with the times, embrace mobile thinking and improve your self-cultivation.
The most impressive thing about this part of human nature is that the phrase "don't compete with villains, fools and gentlemen for fame" has a thorough understanding of human nature.
Little people can't guard against it. Only by keeping a certain distance from him can you avoid colluding with him, benefit him and gain fame.
A gentleman pays attention to elegance and attaches great importance to his reputation. Therefore, in cooperation with gentlemen, you will naturally gain benefits by giving them your reputation.
Some people can see the opportunity of wealth, but they always can't catch it; Some people read widely, but they are helpless in dealing with problems; Some people analyze things logically, but they are at a loss to implement them. ...
The goal that should have been achieved with our efforts has been delayed. The fundamental reason is that our understanding of most things stays on the surface.
The world is changing so fast that we can't predict which direction it will develop in the future, but in any case, it is an eternal truth to keep learning, updating your cognition, maintaining a childlike innocence and keeping your initial heart, and it is also your business card and pass to travel all over the world.
The new business alliance and co-directors of Century Zhiren China Partners are born for small and medium-sized entrepreneurs to raise their awareness, create new business circles with the most cutting-edge business thinking, take you through cognitive breakthroughs and control your due wealth!