First, the basic needs of customer websites
Website construction goal
With the rapid development of Internet, the competition is becoming more and more fierce. In this case, the enterprise website also needs to make corresponding changes, so as to better serve customers, meet their different business needs, improve the quality and competitiveness of the company's products and services, and then gain an advantage in the market competition.
The characteristics of enterprises in the information age are:
1. The rapid business rhythm makes the market only focus on the first and second brands in the industry.
2. Pay more attention to the time cost of communication and transaction when choosing services.
3. The requirements for quickly and accurately understanding the qualifications and experience of service providers are stronger.
4. Professional outsourcing of non-core business, paying more attention to the whole process service.
5. Establish alliances with complementary advantages and strong alliances.
The characteristics of websites in the information age are:
1. Requires the website to be more humanized and pay more attention to the customer experience.
2. Require the content provided by the website to be more professional and timely, and pay attention to the interactivity of the website
3. The waiting time for seeing a doctor is long, which requires quick feedback.
4. Visitors have the requirement to show their value on the Internet, and also have the psychological need to show themselves.
The website should be:
: the display window of the company image
It is a platform for the company to communicate with customers.
: is an important means to establish a corporate customer database.
: the basic platform of e-commerce
Website positioning:
II. Overview of customer demand analysis solutions+
According to the basic needs and long-term planning of the website. In view of the importance of designing the overall image and structure of the website with showing and promoting your own enterprise as the core, the design and implementation are based on the following principles in this design scheme.
The principle of visitor priority: No matter what website, we must follow the highest action rule, that is, user priority. Because users can't find the information they need quickly and conveniently, or websites that don't conform to visitors' browsing habits, it is meaningless to think that they are good. And consider the connection status of most people. When using graphics, you must consider the transmission time and browser requirements.
1. artistic principle: "specialization, science and technology, diversification of product information" should be a brand-new design concept. Exquisite, generous and full of sense of science and technology website image can retain users' attention from the first visual impact and establish corporate image. While ensuring that the website page design is concise and beautiful, we should pay attention to improving the browsing speed as much as possible. The structure and level of the website should be clear, conform to the browsing habits of visitors, and facilitate visitors to obtain relevant information and services.
2. Ease of use: website design and production should be convenient for visitors and enterprises to use, so that visitors can obtain information quickly and clearly, and website maintenance should be simple, effective and more convenient.
3. The principle of expansibility and portability: The design of the website should take into account the needs of the company's future development, the position of the website in the enterprise information construction, the design should be as easy to expand as possible, and compatible with other information work of the company (OA, CRM, ERP, etc.). ). The adopted development technology should not only meet the current application requirements, but also adapt to the future development trend, which is convenient for future upgrade and expansion. Reduce the secondary development cost of users and ensure the investment interests of users.
4. Principle of security and stability: As the external online image window and communication platform of the company, the corporate website should pay special attention to the security and stability of the website. Different permissions should be set for publishing external information and processing internal information, and access control and security measures should be taken for the virtual host server in the computer room environment to ensure the safe operation of the website.
5. The principle of interaction: Another important function of the corporate website is to facilitate communication, understand the information of visitors, and timely understand customer feedback; Online communication; Be able to get technical services and other services in time through the website.
the second part
Project implementation steps
When our company provides website construction services for your company, we will follow the standard process of website construction of our company, as follows:
The total working hours are:
Introduction to Implementation Steps Completion Time
Website demand analysis stage
Company and product analysis is mainly carried out by website planners to determine the basic elements and framework of the website.
Target tourist group analysis
Analysis of competitor network
Design and preparation of functional modules and customer acceptance modules.
Website production stage
Text input, image processing, application function modification, program embedding and customer acceptance.
Website testing stage
Our website planning and customer service department will accept, modify and give it to customers for testing and acceptance.
Note: The special requirements in the process of website production are not within this time range.