What are the ways to collect competitors' information through the Internet?

The so-called network competitive intelligence refers to the information about the competitive environment, competitors and competitive strategies based on the Internet. Compared with traditional competitive intelligence, the acquisition of online competitive intelligence is very different. The key lies in subjective judgment and choice, and then further analyze and sort out the competitive intelligence that is valuable to the enterprise.

First, the characteristics of network intelligence

Compared with traditional competitive intelligence, competitive intelligence in network information has its own characteristics: 1) Wide audience: the audience of internet information is all over the world, so long as there is a network, it can be enjoyed, and the geographical scope is incomparable to other types of information; 2) Information diversity: There are various forms of network intelligence, including vivid and observable online advertisements, a large number of online data reports, text comments and online interactive platforms. 3) Timeliness: Internet information release is unimpeded. As long as the network is unblocked, any information can be obtained in time, and its spread speed is very fast; 4) Complexity: There are various forms of network intelligence, and a large amount of information is freely expressed by users, which is difficult to distinguish between true and false, has low credibility and is not authoritative, so its complexity is far superior to other types of intelligence; 5) get