Growth path
Long Haitao, a marketing expert from selling "real" to selling "virtual"
He is a typical example of youth entrepreneurship. 19 years old, founded the first electronic customized publication "Top Business Circle" in the university, and its members and readers include Pan Shiyi, Zhang Chaoyang and other famous people. At the same time, the first drama club was established in the university, and some of its scripts and actors participated in the series Happiness as Flowers directed by Gao Xixi.
Before graduation, he embarked on the road of marketing planning. With the young and frivolous youth, they made a lot of noise all the way, and successively planned the eighth Asian New Singer Competition in Wuhan, with the ratings exceeding that of Super Girl in the same period. Dalian Home Group Buying Conference initiated the group buying sales model of home furnishing industry, commonly known as "Bargaining Conference"; By re-planning the sales model of the training industry, a training company can achieve a performance of over 100 million yuan a year.
Because of his fame and strength, many people admire his marketing consulting. In the process of dealing with customers, he slowly learned to be low-key and humble, thus gaining the respect of more customers.
In 20 12, when the service industry 020 model was verified as a feasible service industry e-commerce model, we took the opportunity to launch the [microtransactions] WeChat marketing scheme design to help each service industry owner plan and design the service industry e-commerce scheme. Some customers directly generate sales performance through WeChat, which is praised by the industry as "the only marketing expert who can realize the value of WeChat fans!"
He said that if the world is made of "reality", then only "emptiness" can change the world; If the world is driven by "virtuality", then "reality" can accelerate it. As the saying goes, "it's not big, it's not high!" Service industry management should be good at transforming between fiction and fact. He especially admired the view of his master, He Fang, president of Beijing Business Model Research Institute and founder of Lizard International: "When designing products, enterprises should consider the strategy of combining the virtual with the real, and make the virtual into the real!" Facing many senior colleagues, he said, "If everyone sells real goods, I will buy virtual ones."
With his unique understanding of the service economy, Qiao Liren has increased the size of 10 stores a year without advertising and resources, and the profit is five times that of his peers, becoming the benchmark of the high-end luxury nail industry. Many foreign nail companies come to Guangzhou to inspect and join.
At the same time, he successfully transformed Huaxi Consulting from a training company into a consulting industry platform company, and cooperated with Ye Maozhong marketing planning agencies, Lizard International Business Model Research Institute and Zambo Marketing. Many well-known companies even cancelled their marketing departments because of their cooperation with Huaxi Consulting.
It is this kind of achievement and self-confidence that makes him anxious to say to customers: you can play virtual, and the industry is yours.
Be good at fields
Service product design, marketing system planning, brand positioning, marketing process planning, business model design and strategic planning.
lecture course
E-commerce planning of service industry
Grand vision of service industry
The whole wechat case
Micro transaction
top-level design