Yunnan Maile TV Shopping Media Co., Ltd. is an all-channel professional home shopping platform built by Yunnan TV Station. All-day programs reach 20 hours, of which live programs reach 8 hours. In the future, live programs will be broadcast 24 hours a day and sold in real time to provide consumers with all-round quality goods and services. Based on the basic concept of "serving the people", we have established a professional retail operation system without stores, including strict commodity inspection, program production, telephone call center, logistics distribution and after-sales service, and Maile has gradually grown into a three-dimensional marketing company covering TV, network, catalogue and channel shopping in Yunnan. In the first year of its establishment in 2008, its turnover exceeded 1 billion yuan.
From the very beginning of its establishment, Yunnan TV station Mai Le Gou Wu put forward a brand-new concept of building a family TV shopping channel covering the whole province and Yunnan people themselves. Since its establishment, Mai Tesco has covered 3.5 million households in the province, and will gradually cover the township level in the future. In the future development plan, we will also cooperate with national television stations in Southeast Asia to further expand the family rate and extend the network of Mai Le. In addition, Mai Tesco has set up local channels in Qujing, Dali, Chuxiong, Honghe and other places to achieve double coverage, which can not only maintain the relatively independent shopping channel broadcast window of each TV station, but also expand the scale of commodity sales indefinitely, which has advantages in logistics scale, consumer groups, product quantity and so on.
Buy music shopping adopts the mode of "TV department store and chain operation" and establishes the air chain supermarket system through the existing network. At present, three channels, TV, catalogue and Internet, have been opened to sell all-round goods and services such as digital products, household appliances, digital communication, household items, jewelry, beauty clothes and fashion products. While creating a safe home TV shopping channel, we also constantly expand our thinking and innovate TV shopping forms. It not only manages the regular sales of household department stores, but also changes the products such as tourism, automobiles and real estate from traditional store sales to TV shopping market, and has achieved good results in actual sales.
The whole operation of Mai Tesco includes commodity development, program production, call ordering, logistics distribution, logistics settlement and other links, which is the integration of modern media and modern commerce. Compared with the extensive operation mode of TV stations in previous years, the operation of TV shopping industry in Yunnan TV station is gradually changing to a professional and scientific direction; Information system has always been regarded as the lifeblood of professional TV shopping channels. In this regard, Yunnan TV Station actively introduced several famous software companies and developed a set of comprehensive management software for TV shopping, which greatly improved the work efficiency. Integrating product development, scheme management, warehousing and transportation, CTI call center, financial management system and real-time management report system into a professional and real-time ERP operation system can make the shopping channel operate better and more scientifically.
Through a clear and thorough understanding of this big market and a clear positioning of itself, Yunnan TV Station has put forward high requirements for its brand awareness and credibility. In such an environment where opportunities and challenges coexist, the only way to develop is to make yourself stronger, build Mai Tesco into a good brand and manage its reputation well. In the foreseeable future, the controversy in TV shopping industry will continue to exist. However, with the maturity of the market and the strengthening of supervision, TV shopping, as a representative of an advanced sales model, will also enter more and more families with its fast and convenient service. In a word, when it comes to the development of home TV shopping in Yunnan, we think that the development prospect is very good and home TV shopping will become a mainstream consumption form in the near future.
The shopping channel and company of Yunnan TV Station will take building a harmonious society, reducing the consumption level of urban and rural areas and reducing the circulation links as their business purposes, build a diversified consumer market with bright prospects and win-win results, carry out institutional innovation and exploration for the construction of Yunnan TV industry, and better serve the vast number of TV viewers and ordinary consumers. According to the policy instructions of Publicity Department of the Communist Party of China and the State Administration of Radio, Film and Television on media industrialization and going global, we contacted domestic provinces and cities and neighboring countries to discuss media cooperation projects. At present, we have contacted Sichuan, Guangxi, Guizhou, Guangdong, Zhejiang, Shanghai and other provinces and cities, and some national TV stations such as Thailand, Laos, Vietnam and Malaysia have also contacted Yunnan TV Station, actively expressing their interest in the cooperation of TV shopping channels. I hope that in the next five years, through self-improvement and external expansion and development, the annual turnover of Mai Tesco will exceed 654.38 billion yuan. We are based in Yunnan, going to the whole country and looking at ASEAN! I believe Yunnan TV will have a better tomorrow in Tesco.
Huayi teana advertising company
I. Business scope of the enterprise:
Design, produce, represent and publish all kinds of advertisements, economic information consulting services, tourism information consulting services, tourism route product consulting services, wholesale, retail, purchase and sale of arts and crafts, electronic products, mineral products, Wujinjiaodian, general machinery and accessories, building materials, decorative materials, daily necessities, auto parts, computers and accessories (those involving special approval are operated with licenses). (The above business scope involves special examination and approval as stipulated by national laws and administrative regulations, and business activities are carried out according to the approved projects and deadlines. )
Second, the company is currently carrying out specific business.
1. TV advertising business: In 2009, the five channels * * * of Yunnan Satellite TV, Metropolis, Entertainment, Film and Television and Volkswagen realized revenue of 600 million yuan, and the estimated revenue of 20 10 was 680 million yuan.
2. Cooperative channel operation: In March 2006, it began to cooperate with Kunming Education Channel to operate channel advertisements, and in 2009, the income of Education Channel reached 5 million yuan.
3. Tourism Project: Since September 2009, Huayi Teana Advertising Company, as the executing agency, has officially launched the "Tourism Project Team" in cooperation with Shanghai Miaosheng Company, set up a workstation in Shanghai, and used the platform of Yunnan Satellite TV's "Tourism New Time and Space" column to jointly build a national satellite TV sales tourism shopping platform, stimulate tourism marketing to generate income, and promote Yunnan TV Station to change from the traditional profit model of selling time resources to the profit model of marketing products, which is also the industrialized operation of Yunnan TV Station. Up to now, the income generated by this project is 850,000 yuan.
4. Real estate project: Based on the "Marble Real Estate" column, integrate the resources of Taiwan, try to cooperate with developers in depth, and explore new profit models such as sales sharing and cooperative development. The new column was officially broadcast on 20 10 1 on channels 2, 3, 5 and 6 of Yunnan TV Station, which became a new revenue growth point for Huayi Teana Advertising Company. 20 10 is expected to earn 20 million yuan.
Guess guess movie and television program production co., ltd
Yunnan Guess Film and Television Program Production Co., Ltd. is an independent legal entity approved by Yunnan Radio and Television Bureau and established by Yunnan Provincial Administration for Industry and Commerce in June 2007, in which Yunnan TV Station holds 565,438+0% and Beijing Heshun Tongtai Investment Co., Ltd. holds 49%.
Since its establishment, Yunnan Guess Film and Television Program Production Co., Ltd. has insisted on managing the company in strict accordance with the modern enterprise system and followed the principle of "independent operation and self-financing". In operation, we have always adhered to the public welfare of children's channels and the preservation and appreciation of state-owned assets.
In the past three years, he has paid over RMB130,000 to shareholders, and assumed the salary, performance and social security expenses of nearly 60 employees. The total assets increased from 10 million yuan in 2007 to10 million yuan.
Yunnan aishang network co., ltd
Yunnan Love Network Company was established by Yunnan TV Station and china network television (predecessor of CCTV) on August 28th, 2009. The establishment of Yunnan Love Network Company is an important measure for Yunnan TV Station to actively explore the separation of production and broadcasting and accelerate the industrialization of cultural creativity. Yunnan Love Network Company relies on the powerful news, entertainment, film and television dramas and other content resources owned by investors-CCTV and Yunnan TV Station, and cooperates with China Telecom Yunnan Company to expand IPTV business in Yunnan, so that users can fully experience and enjoy the achievements brought by IPTV new media.
Yunwei digital movie and television co., ltd
Yunnan Yunshi Fantasy Digital Film and Television Co., Ltd. is affiliated to Yunnan TV Station and invested by Shanghai Fantasy Digital Creative Technology Co., Ltd., a subsidiary of Shanghai Wenguang Film and Television Group. The company has a professional work team, TV talents with more than 20 years of experience, first-class planners, professional designers and producers, advanced equipment and large-scale advertising, animation and film production equipment, adhering to the experience concept of service, creativity, quality and expansion, and is committed to the application development and innovation of film and television digital production.
Yunnan Yunshi Fantasy Digital Film and Television Co., Ltd. is mainly engaged in channel packaging, program production, post-processing, equipment leasing, skills training and other businesses. Now he is responsible for the production of complete sets of columns for multiple channels of Yunnan TV Station, focusing on creating excellent columns in Yunnan, such as Lost, Famous Dishes in the World, and Journey from East Yunnan to West Yunnan, and actively exploring new ideas on the road of industrialization development of TV stations.
Yunnan wireless digital TV cultural media
Yunnan Wireless Digital TV Culture Media Co., Ltd. (hereinafter referred to as "yunshu Media") is a cultural industry entity controlled by Yunnan TV Station with the approval of Yunnan Radio and Television Bureau, Yunnan Cultural System Reform and Cultural Industry Development Leading Group, Yunnan Development and Reform Commission and Yunnan Provincial Department of Finance. The company was established on June 22, 2005 with a registered capital of RMB 20 million. Among them, Yunnan TV Station contributed19.5 million yuan, accounting for 97.5% of the registered capital, and Yunnan Graphic Information Center contributed 500,000 yuan, accounting for 2.5% of the registered capital. The company's business scope includes: the production and sales of radio and television, information and cultural products, the development and operation of radio and television wireless two-way network and handheld wireless two-way network in the province; Advertising business management; Television channels; Development and management of network TV and video on demand; Project investment; Import and export trade. (those involving special approval shall operate with a license) (The above business scope involves special approval stipulated by national laws and administrative regulations, and business activities shall be carried out according to the approved projects and time limit)
Beijing fanya exquisite media production
In the increasingly fierce competition of TV media industry, Yunnan TV station must integrate all kinds of social resources with an open mind and uphold the concept of "win-win" in order to have great development in the era of TV media competition characterized by resource competition.
The purpose of establishing "Beijing Pan Asia Exquisite Production Co., Ltd." in Beijing is to focus on Beijing's unique geographical advantages, political center advantages, cultural resources advantages, network resources advantages and expert resources advantages, to integrate various resources as the core competitiveness, to focus on excavating the connotation and extension of the media industry, to develop and expand to other related industries in Yunnan Province, and to play a vanguard and bridgehead role in realizing the rapid development of Yunnan TV station in program content, channel packaging and industrial expansion.
The registered capital of Beijing Pan Asia Fine Media Production Company is100000 yuan, of which Yunnan TV Station contributes 5100000 yuan in cash, accounting for 5 1% of the registered capital, and Trust Holdings Limited contributes 4.9 million yuan in cash, accounting for 49% of the registered capital.
Beijing Pan Asia Precision Media Production Company independently completed the performance, recording, editing and transmission of TV programs by using the principle of separation of production and broadcasting and the platform of corporate operation. At present, it has expanded from simple equipment leasing to the production of TV series, TV columns and video products.
Shenyun movie and television culture co., ltd
Yunnan Shenyun Film and Television Culture Co., Ltd. was established on July 27, 2006 with a registered capital of 5 million yuan. The ownership structure is 3 million yuan contributed by Duan Zhikui, a natural person, accounting for 60%; Yunnan Wireless Digital TV Culture Media Co., Ltd., which is controlled by Yunnan TV Station, contributed 6,543.8+0.5 million yuan, accounting for 30% of the shares; Beijing Dong Fangzhiguang Cultural Development Center invested 500,000 yuan, accounting for 65,438+00% of the total investment, mainly engaged in the production and operation of radio and television programs, advertising planning, consulting and theoretical research of film and television culture. By February 28th, 20 10, the company's income was 5 139680 yuan and its profit was 6 1748.38 yuan.
With the aim of "being brave in innovation and striving for the first place", the company actively studies market information, develops market resources, and constantly develops and creates cultural products that meet market demand. Since its establishment, the company has cooperated closely with well-known domestic media groups such as Huayi Brothers Media Group and Hairun Film and Television Production Co., Ltd. Now she has participated in The Emerald King, Paradise at the End, China Brothers Company, Desire Upgrade, Past in West Yunnan, West Yunnan 1944, National Anthem and. It has been broadcast on CCTV, Jiangsu TV, Yunnan TV and other satellite TV channels, setting a good audience rating, being well received by TV stations and audiences, and causing great social repercussions. In addition, the company also provides drama consulting services for other film and television companies, participates in the planning activities of many film and television cultural works, and has won unanimous praise from peers in the industry for many times and gained a good reputation.